These days, we’re more aware than ever of the impact fashion waste has on the environment. According to the UNEP (UN Environment Programme), each year 92 million tonnes of textile waste are generated globally.

Fabric care, therefore, is more than just keeping clothes clean — it’s also about preserving the quality, texture and longevity of every piece we own. And the benefits are two-fold, because as well as keeping textiles out of landfills, proper care means you can also hold onto your favourite jumper, skirt, top or dress for many more outings to come.

Electrolux understands this balance. The launch of their new UltimateCare 900 laundry range promises the same level of care and respect you’d give your own clothes (perhaps, in some cases, even more).

Whether it’s delicate silks, cosy woollens, or everyday cottons, the advanced technologies in this range adapt to your laundry needs, helping to extend the life of your wardrobe.

Innovations like IntelliQuick eliminate the stress of laundry day by selecting the quickest and most efficient programme for each load for you — delivering powerful results in under 45 minutes.

IntelliDose, another feature, uses sensors to calculate the perfect amount of detergent for each load, reducing detergent usage by up to 60 per cent for a 2kg load.

When it comes to drying, the 9kg UltimateCare 900 heat pump dryer also helps to preserve your clothes with its intuitive 3DSense technology, which detects humidity inside fabrics for a gentler, more even dry, reducing wrinkles by 50 per cent.

Both the washing machine and dryers in the range are Woolmark certified, meaning your hand-wash-only woollen garments are safe from shrinkage and damage.

As if these features weren’t enough to entice even the most expert of hand-washers, the UltimateCare 900 range looks good in your home too, (you can thank Scandinavian-inspired design for that).

Find out more about Electrolux’s new UltimateCare 900 laundry range here.