Australian lifestyle brand Kip&Co’s first-ever retail store opens this weekend in Fitzroy with four days of celebrations, offers and must-have giveaways.

Customers will have the chance to see new products, receive sought after goodie bags and vouchers, take home fresh flowers, and enter the draw to win from a $5000 prize pool.

After crafting a colourful world online for the past 15 years, the Melbourne-born brand has decided that Fitzroy was the right place to set up their physical store: House of Colour.

‘Fitzroy has always felt like our heartland. It has this incredible mix of creativity, culture and community… that feels very Kip&Co,’ says co-founder Hayley Pannekoecke.

Designed in collaboration with State of Play studio, the store moves away from a traditional retail layout, inviting customers to move through different rooms, each with their own environment and personality.

‘From the moment you step inside, we want you to feel inspired, with a sense of wonder and joy. More than anything, we want it to feel welcoming, like you’ve stepped into the most colourful version of a home,’ co-founder Kate Heppell says.

The new store will also feature Found by Kip & Co, a collection of artisanal and bespoke pieces, personally selected by the brand’s founders on their travels.

See the full details of the opening weekend below!

ALL WEEKEND

From Thursday 27 to Sunday 30 August, spend $150 or more in store to receive a free $50 Kip&Co voucher.

THURSDAY 27 AUGUST – OPENING DAY

The first 50 customers to make a purchase receive a complimentary Kip&Co welcome gift bag. Exclusive goodies inside.

SATURDAY 29 AUGUST

Every purchase comes with a Kip&Co fortune cookie, but 10 lucky cookies are hiding a Golden Ticket. Crack yours open in-store to see if you’ve scored a prize from their $5000 prize pool, redeemable on the spot.

SUNDAY 30 AUGUST

Pop in from 10am and receive a complimentary bunch of fresh blooms with your purchase, while stocks last.

Whether you’re a long-time Kip&Co customer or have always wanted to see their colourful products up close, head to 142–144 Gertrude Street, Fitzroy from 10am Thursday 27 August to be part of the fun!