Behind every design piece, there’s a hidden story that plays a part in shaping the finished result.

This November in Sydney, Australian retailer Cult Design and global design brand GUBI are coming together to shine a spotlight on this all-important creative process in a new exhibition, GAMFRATESI: The Stories Behind the Icons.

The showcase will offer a deep dive into the work of GUBI and Copenhagen-based studio GamFratesi — helmed by Danish architect Stine Gam and Italian architect Enrico Frates.

Their partnership began with the release of the Masculo Chair in 2008, and the contemporary classic Beetle Chair a few years later.

These pieces, alongside further renowned collaborations of the Gent, Sejour, and the newly released Brim designs, form the heart of the exhibition, which takes a closer look at the journey from the first concept to the finished form.

Taking place at CULT Sydney from November 2-7, the showcase will feature early sketches, archival imagery, material references, development work and designer stories to reveal the thinking, experimentation and decisions behind the objects.

The exhibition offers a rare opportunity for local architects, interior designers and design enthusiasts to discover GamFratesi’s work up close and explore the stories behind some of their most celebrated designs.

Find out more about ‘GAMFRATESI: The Stories Behind the Icons’ here.

CULT Design Sydney
21–23 Levey Street, Chippendale
November 2-7 2026
10am–5pm, daily