Image – Drew Wheeler.

Elka Collective's Calming New Flagship Store

Pairing luxe, natural materials with a soft colour palette, this fashion retailer’s new store reflects its brand ethos.

Sally Tabart
15th of January 2019

Curated Australian fashion retailer Elka Collective has opened their first flagship store on Chapel Street in Windsor.

Engaging interior designer Chris Aplin of Aplin Creative alongside creative consultant Courtney Price, the pared-back space reflects a core pillar of Elka Collective’s philosophy: high quality, simple and made to last. Luxurious textures like sandstone, marble and terracotta tiling are set against a neutral palette, while the soft, rounded archways of the changing room entryways give the space an aesthetic that is somewhere between Scandi and Mediterranean.

Local designers are highlighted in the store, with industrial designer Coco Reynolds’ glowing Attalos pendant lights illuminating the change rooms, and Ross Gardam’s Nebulae chandelier the compass point upon which the store encircles.

Elka Collective
83 Chapel Street
Windsor, Melbourne 

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