Works presented by JamFactory for Melbourne Design Week 2022. Photo - Sean Fennessy

‘Fortified’ Sees SA's Best Artists + Food Producers Come Together In A Surprising Collab

As part of Melbourne Design Week, Fortified showcases objects designed by nine clever pairings of JamFactory artists and food producers from the Barossa Valley!

Sasha Aarons
22nd of March 2022

This year’s Melbourne Design Week program is full of impressive, weird, and wonderful creative collaborations from near and far. But this showcase from Adelaide-based art organisation JamFactory is perhaps one of the most surprising.

Fortified sees nine of JamFactory’s artists and designers team up with some of the Barossa Valley’s best food producers, chefs and winemakers for an innovative collection of objects that find a link between their distinctly different processes.

The perfect pairings include the likes of glass artist Alexandra Hirst and Seppeltsfield Road Distillers owners Jon and Nicole Durdin, who created a beautiful installation of 26 hand-etched glass forms – depicting the botanical ingredients which make up their House Gin.

Sustainable winemakers Dave Geyer and Koen Janssens (behind Yetti & the Kokonut) worked alongside ceramicist Alison Smiles for an array of flasks and beakers, while furniture designer Matt Pearson and bakers Rebecca Tucker and Martin Ritzmann of Mehl Sourdough explored their shared understanding of grain in a sculpture that resembles a load of bread!

The exhibition celebrates and blends the unique outputs of both the rolling hills of the Barossa region and South Australia’s capital city. See it all at the RMIT Design Hub this week!

Learn more about the exhibition here.

RMIT Design Hub
Building 100, Victoria Street
Carlton VIC

March 17 – March 26

This Story is Supported by Melbourne Design Week

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