Pip Brett grew up in Orange in regional NSW, and after completing a Bachelor of Design and Fashion at UTS, established boutique fashion store iglou in 2006. She explains that at the time, ‘I found it super difficult to convince fashion brands to come on board with me. They weren’t stocked in regional stores, and didn’t understand there was a market out there.’
Now, over a decade later, Pip has proven that high-quality, contemporary and innovative fashion and design is perfectly placed outside of major cities. In 2016, Pip purchased and renovated the old Masonic Hall in Orange to house her fashion store iglou, and new homeswares enterprise Jumbled. She explains, ‘I always wanted to create a homewares store with everything I loved under one roof; a jumbled mix of art, colour and design.’
The success of the store can be largely attributed to Pip’s resourceful and innovative approach, where the regional location has required engaging the local community on multiple levels. She highlights ‘we’ve worked hard to transform Jumbled into a multi-faceted business that also offers workshops, events, styling and even travel experiences to Morocco.’ Pip cites the enthusiasm of the Orange community as key to her thriving business, and ‘no longer sees’ the regional location as a disadvantage.
‘The Sonic’ (their modern name for the converted Masonic Hall!) was converted during a quick 9-week renovation, thanks to skills of Studio Esteta and Pip’s carpenter husband Nick. The make-over brought natural light into the property, and ‘injected bucket loads of character, with exposed Oregon rafters in the ceiling, rustic brick walls and new “zones” for each our our stores; Jumbled, iglou and Nimrod’s Cafe’ she enthuses.
Pip highlights that she wanted ‘The Sonic’ to be a ‘playful, inspiring bustling space, full of life and energy.’ The stores are stocked with unique Australian and New Zealand art and design, and increasingly Pip is developing exclusive collaborations with creative brands. The feeling within the space is one of abundance, colour, and creative energy – which reflects her excellent maxim ‘more is more, less is a bore!’