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Orange Is The New… Designer Shopping Hot Spot

Shopping

In a time where bricks and mortar stores are facing increasing challenges, and online shopping is a national pastime (by 2020, Australia Post predict that 1 in 20 items will be bought online)  – it is refreshing to hear a tale of an innovative retail store experiencing great success. And in Orange, regional NSW, no less!

We chat with founder of homeswares store Jumbled and boutique clothing shop iglou, Pip Brett, about converting a Masonic Hall into a thriving retail and community space. Prepare for colour and style, with a shopping experience inspired by the philosophy that ‘more is more, less is a bore!’

29th April, 2019

Welcome to Jumbled, a designer homewares store in Orange, regional NSW. Photo – Jacqui Turk.

The shop is located in an old Masonic hall! Photo – Jacqui Turk.

Pip Brett and her team. Photo – Jacqui Turk.

Jumbled sits alongside clothing store iglou, as well as a cafe. Photo – Jacqui Turk.

Jumbled supports Australian and New Zealand designers and artists. Photo – Jacqui Turk.

The philosophy for the shop is ‘more is more, and less is a bore!’ Photo – Jacqui Turk.

This shop is not afraid of colour and texture. Photo – Jacqui Turk.

The converted masonic hall is now flooded with natural light. Photo – Jacqui Turk.

Pip surrounded by her beloved and bright homewares. Photo – Jacqui Turk.

The textiles corner in Jumbled. Photo – Jacqui Turk.

Nimrods cafe provides caffeine and snacks to keep your shopping energy up. Photo – Jacqui Turk.

A plant nook brings life and freshness to the hall. Photo – Jacqui Turk.

Worth a trip to Orange! Photo – Jacqui Turk.

The book nook. Photo – Jacqui Turk.

Minimal styling, maximum impact at the clothes store iglou. Photo – Jacqui Turk.

Miriam McGarry
Monday 29th April 2019

‘More is more, less is a bore!’ – Pip Brett.

Pip Brett grew up in Orange in regional NSW, and after completing a Bachelor of Design and Fashion at UTS, established boutique fashion store iglou in 2006. She explains that at the time, ‘I found it super difficult to convince fashion brands to come on board with me. They weren’t stocked in regional stores, and didn’t understand there was a market out there.’

Now, over a decade later, Pip has proven that high-quality, contemporary and innovative fashion and design is perfectly placed outside of major cities. In 2016, Pip purchased and renovated the old Masonic Hall in Orange to house her fashion store iglou, and new homeswares enterprise Jumbled. She explains, ‘I always wanted to create a homewares store with everything I loved under one roof; a jumbled mix of art, colour and design.’

The success of the store can be largely attributed to Pip’s resourceful and innovative approach, where the regional location has required engaging the local community on multiple levels. She highlights ‘we’ve worked hard to transform Jumbled into a multi-faceted business that also offers workshops, events, styling and even travel experiences to Morocco.’ Pip cites the enthusiasm of the Orange community as key to her thriving business, and ‘no longer sees’ the regional location as a disadvantage.

‘The Sonic’ (their modern name for the converted Masonic Hall!) was converted during a quick 9-week renovation, thanks to skills of Studio Esteta and Pip’s carpenter husband Nick. The make-over brought natural light into the property, and ‘injected bucket loads of character, with exposed Oregon rafters in the ceiling, rustic brick walls and new “zones” for each our our stores; Jumbled, iglou and Nimrod’s Cafe’ she enthuses.

Pip highlights that she wanted ‘The Sonic’ to be a ‘playful, inspiring bustling space, full of life and energy.’ The stores are stocked with unique Australian and New Zealand art and design, and increasingly Pip is developing exclusive collaborations with creative brands. The feeling within the space is one of abundance, colour, and creative energy – which reflects her excellent maxim ‘more is more, less is a bore!’

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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net