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Simply described, Afield is a beautifully-designed online platform for creatives to showcase and sell their one-off and limited edition products.
The person behind it all is Andrea Moore — the interior designer and founder of Studio Moore best known for designing the acclaimed boutique accommodation Ross Farm in South Gippsland.
In a Studio Moore project, built elements and styling are given equal billing. No space is complete without a thoughtful arrangement of handcrafted pieces — ideally those made from tactile materials that show their age and imperfections.
Afield is the platform for those who covet Andrea’s style, but lack her incredible eye and industry contacts. The website conveniently consolidates the designer’s favourite products, and puts their respective makers in the spotlight, encouraging customers to learn the story behind each piece and how it’s made before purchasing. Think of it as part an online journal, and part online store.
‘Afield is different because it’s not just about selling products; it’s about storytelling and connection. We provide artisans with a unique platform to share their process and journey in an authentic and intimate way,’ says Andrea.
‘We aim to slow things down and help people appreciate not just the final piece, but the craftsmanship, thought, and care that goes into it. This storytelling adds depth to the experience of acquiring objects, allowing people to form a deeper bond with the pieces they bring into their homes.’
The index of makers and brands on Afield share Andrea’s design philosophy, which values the manufacturing process and thoughtful use of materials.
Highlights include the made-to-order Pleated Table Lamp by Melbourne artist Charlie White; the ceramics of Kristin Burgham made using industrial production processes and found objects; and the one-of-a-kind sculptures of Netherlands designer Giulia Cosenza.
Afield will evolve as Andrea discovers new makers and collections. Stay tuned for a new stable of European designers due to launch on the platform soon.
