Lucy Folk originally studied gold and silversmithing at RMIT in Melbourne, before launching her label as a small jewellery line in 2007, when she was just 25.  In the 11 years that have passed since then, Lucy has slowly but surely built her brand into a globally-recognised fashion and accessories label, with its own distinctive aesthetic.

Today, Lucy Folk employs 25 people, with three stores in Australia and 44 stockists worldwide. She’s expanded from jewellery (which is still all made in-house, in Melbourne) to apparel, accessories and eyewear, and just this month she has launched an exciting new relationship with Net-a-Porter – woo!

I recently sat down with Lucy at her Melbourne headquarters in Windsor, to chat about the global growth of her brand, the challenges of working across two continents, and what’s next for Lucy Folk!

Links + Further Reading

This marks our sixth ep! You can listen to more podcasts here.

Shop Lucy Folk jewellery, eyewear and apparel online.

We took a tour of Lucy Folk’s Windsor HQ when it opened late last year.

A band of A-listers are Lucy Folk fans, including actress Suki Waterhouse, Man Repeller founder Leandra Medine, and the one-and-only Beyoncé!!

Lucy Folk has three Australian stores and 44 stockists worldwide.

Her PLAYA store in Bondi, Sydney is an intimate ‘experience’. We toured the pastel pink paradise back in 2016.

The Folk Family are a truly inspiring bunch. Find out more in our feature on the high achievers from 2014.

Check out Lucy Folk’s Instagram here.

Moving into Resort Wear, produced in Morocco, has been a ‘huge undertaking’ and learning experience for Lucy.

The campaign for the first apparel collection continued to convey Lucy Folks’ distinctive brand DNA.

The label also creates some incredible, playful promotional films, including Tesoro (shot in Venice and directed by friend Sophie Edelstein).

Lucy Folk has teamed up with British designer and illustrator Luke Edward Hall on the autumn/winter 2018 collection, Salacia.

Follow TDF on Instagram here.