This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

PLAYA by Lucy Folk

Fashion

With Christmas around the corner, it’s nice being able to do a large chunk of your shopping in ONE singular place, and we think we have found just the right place for this to happen – PLAYA by Lucy Folk.

Opening just last week, PLAYA is Lucy’s first store in Sydney, located on Bondi Beach. The store has been designed by Sydney interior designer (and Lucy’s longtime pal) Tamsin Johnson, and stocks Lucy’s distinctive jewellery and accessories alongside some of her favourite things. We recently stopped by for a visit.

15th December, 2016

PLAYA by Lucy Folk, Bondi. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

Designer Lucy Folk in her new Bondi store, PLAYA Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

PLAYA by Lucy Folk, Bondi. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

Accessories on show at PLAYA by Lucy Folk, Bondi. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

Travertine central table by Fred Ganim, sculptures by Steven Clark of Den-Holm. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

PLAYA by Lucy Folk, Bondi. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

Accessories on show at PLAYA by Lucy Folk, Bondi. Interior design by Tamsin Johnson. Photo – Nikki To for The Design Files.

Lucy shows us her jewels at PLAYA by Lucy Folk. Photo – Nikki To for The Design Files.

Photo – Nikki To for The Design Files.

Lisa Marie Corso
Thursday 15th December 2016

The energy and charisma of Lucy Folk is contagious. From the jewellery she designs, to the woman herself, everything is fun. For close to a decade, Lucy has run her eponymous brand with only one flagship store in Melbourne, but this month has added a new location to her empire, with the opening of PLAYA in Sydney’s Bondi.

‘Bringing PLAYA to life has possibly been my most favourite project to date,’ Lucy explains. ‘It’s kept me very busy in-between designing 3 new collections, developing eyewear, overseeing a rebrand and new website and moving to Sydney, but now I get to swim in the ocean at the end of ever day to wash away the madness, so it’s all good!’

The new store, with its striking hushed pink tones and gold details, is the joint vision of Lucy and her friend, interior designer Tamsin Johnson. Everything in the store has been custom made – including pink concrete cabinets, hammered brass clothing racks, wet look blue and green epoxy resin floor, linen clad roof, and rendered texture-finish walls. Bespoke furniture and sculptures by local designers Fred Ganim and Steven Clark of Den-Holm complete the look.

‘Working with Tam was so much fun, we both had a similar vision and agreed on everything!’ says Lucy. ‘To be honest we were rarely ever in the same place at the same time, and much of the store’s concept and development evolved over the joy of WhatsApp and email.’

The location of Bondi Beach inspired the concept. ‘I wanted to create a store that housed my jewels, sunnies and clutches, and reflected my love for travel and all things related to shopping when on holidays,’ explains Lucy. The store brings together Lucy’s collections alongside an edit of favourite things she’s discovered on her travels, including cosmetics, swimwear and hats.

Lucy is ready to knuckle down and enjoy her first Christmas in the new store, the busiest time of year for retailers. Following that? ‘A holiday!’ she says! ‘I am officially turning my phone off, it’s been the biggest year to date!’

PLAYA by Lucy Folk
Shop 3
11-13 Hall Street
Bondi Beach
NSW 2026
(entry on Gould Street)

Open Monday, Wednesday, Friday and Saturday 9am to 6pm. Thursday – 9am to 7pm, Sunday – 10am to 5pm.

View Comments

Similar Stories

Creative People

A Travel-Inspired Ceramics Collection That Will Take You On Holiday!

Queensland-based ceramics brand Marloe Marloe launches a new collection of vessels inspired by the seaside!

Shopping

Lockdown-Inspired Woven Outdoor Picnic Mats, From One Of Our Fave Local Stylists!

Stylist Nat Turnbull launches Laze, a new brand of outdoor mats for lounging and picnicking, with designs by Alice Oehr.

This Week

Tiny Homes

The Architect-Designed, Prefabricated Tiny House Of The Future

FABPREFAB have teamed up with TRIAS to create Minima – a series of prefabricated, small dwellings suitable as home offices, living spaces,...

Architecture

A New Melbourne Home That Follows The Sun

This Eaglemont home has been cleverly designed 'to almost disappear', by Architects Eat.

Creative People

A Travel-Inspired Ceramics Collection That Will Take You On Holiday!

Queensland-based ceramics brand Marloe Marloe launches a new collection of vessels inspired by the seaside!

News

Patricia Piccinini And Alpha60 Join Forces On A New Collaboration

The celebrated Australian artist and local fashion legends launch a new series of textiles titled ‘Hugs’, which are now installe...
Sponsored

News

'Giant' by Evi O Opens At Saint Cloche

Artist Evi O showcases her largest paintings to date in new exhibition Giant, on now at Saint Cloche.

On The Market

This Elegant Victorian With An Eclectic Architect-Designed Extension Is For Sale

Period features meet unique, contemporary design in this Ascot Vale, Melbourne home.

Architecture

A Casually Confident Beachside Home

A falling down period home in South Fremantle has been brought back to life with a new extension by David Barr Architects.
Amelia Barnes
  12 hours ago

Shopping

Lockdown-Inspired Woven Outdoor Picnic Mats, From One Of Our Fave Local Stylists!

Stylist Nat Turnbull launches Laze, a new brand of outdoor mats for lounging and picnicking, with designs by Alice Oehr.

On The Market

An Interior Designer’s Glamorous Victorian Pad Hits The Market!

Chelsea Hing’s apartment in an 1890s Italianate mansion in St Kilda East is up for sale. This is *the one*!

Studio Visit

The Melbourne Artist Creating Ceramics Inspired By Ancient Mesoamerican Culture

From dub music to the Chinese Song Dynasty, the influences of Enrique Tochez Anderson stretch far, wide and into the past.

News

A Group Show Combining Ceramics + Still-Life Under One Roof!

Ceramicist Grace Brown joins artistic forces with figurative artist Margaret Voterakis for a new exhibition at Modern Times, ‘Utopian Purs...
Sasha Aarons

Family

An Honest Conversation On Single Parenting By Choice + Donor Conception With Takeawei Ceramics Founder, Chela Edmunds

Chela Edmunds of Takeawei ceramics shares her story of becoming a mother to 18-month-old Ocean via sperm donor and IVF.

Homes

A Biophilic Family Home Among The Trees

The newly-renovated Warrandyte family home of Millie and Dave Wells perfectly blends indoors and out!

Creative People

Behind The Scenes Of 'Rone In Geelong’ – Opening This Weekend!

See a retrospective of artist Rone's work to date at Geelong Gallery from Saturday February 27 to Sunday May 16, 2021.

Stays

This Origami-Style Beach Shack Is The Perfect Coastal Getaway

This architecturally designed coastal retreat on Stradbroke Island looks out over the glittering Coral Sea. The most dreamy vacation destina...
Sasha Gattermayr
  4 hours ago

Similar Stories

Creative People

A Travel-Inspired Ceramics Collection That Will Take You On Holiday!

Queensland-based ceramics brand Marloe Marloe launches a new collection of vessels inspired by the seaside!

Shopping

Lockdown-Inspired Woven Outdoor Picnic Mats, From One Of Our Fave Local Stylists!

Stylist Nat Turnbull launches Laze, a new brand of outdoor mats for lounging and picnicking, with designs by Alice Oehr.

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.