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Lucy Folk's New Space + Christmas Salon


Lucy Folk knows how to get it done. The it, she’s proven over the last decade, can really be anything. Last time we touched based with the founder and creative director of her eponymous brand (only a year ago), she had just opened her dream-scene concept Sydney store, PLAYA, in Bondi.

Since then, she’s upped the ante, again. Lucy has been working with a team of artisans in Marrakech to produce an apparel collection, been around the world ‘a couple too many times’, moved herself to Paris, and shifted Lucy Folk HQ into a brand new permanent home in Windsor.

15th December, 2017

Lucy Folk’s Christmas Salon pop-up at her new Windsor HQ (in the same building as CAPI – which we featured yesterday!) , open weekdays until Dec 22nd. Photo – Amelia Stanwix.

Lucy’s new resort-wear  line – cult status already! Photo – Amelia Stanwix.

Interiors and custom cabinetry by Lucy’s long time friend and collaborator, Tamsin Johnson. Photo – Amelia Stanwix.

Basket Case is my current collection. We brought in a lot of baskets and tropical plants to channel the vibe and colours of Marrakech. We shot the collection over there and all of the clothing is made in Marrakech, so I wanted to try to bring it to Melbourne,’ says Lucy. Photo – Amelia Stanwix.

Lucy Folk jewels. Photo – Amelia Stanwix.

We’re pretty well convinced this is the MOST BEAUTIFUL showroom in Melbourne. Photo – Amelia Stanwix.

Recently, Lucy Folk has expanded into resort wear –’It’s all hand-loomed, comfortable and colourful! My three favourite things!’ she says.Photo – Amelia Stanwix.

Lucy sitting pretty in her new Windsor HQ. Photo – Amelia Stanwix.

Sally Tabart
Friday 15th December 2017

‘When you realise you are at work more than home, you want to make work special, and the workplace here is a different scale.’ – Lucy Folk.

‘The new store was supposed to be a temporary Christmas Salon for three days’, Lucy Folk tells us, ‘but due to the demand and feedback, we’re extending until Christmas, with plans for something more permanent next year. It’s our biggest space yet!’

The impressive showroom and HQ is a bit of a family affair. Lucy shares the space with her Dad (hospitality legend Pitzy Folk of CAPI) who initiated the idea, and designed his new premises to accommodate Lucy’s business, as well as other likeminded start-ups.

Lucy worked with long-time creative collaborators Tamsin Johnson and Fred Ganim to bring her distinctive magic to this space. ‘Tamsin gets it. Full stop. I adore her and her vision; there is a lot of wonderful energy that one encounters in the space,’ says Lucy, ‘The pink suspension shelving and jewellery benches were custom built by Fred Ganim. He’s a genius!’

Lucy Folk HQ is as functional as it is beautiful (VERY!). It’s a bright, breezy open plan space – jewellery making happens right alongside sales, admin and everything else. ‘The goldsmith workstations are top-notch, I wanted them to have a first-class station,’ explains Lucy, ‘metal walls separate the jewellers from the rest of us, who spend most of the day looking at screens or packing boxes!’

As for the Paris move? It kind of just made sense. ‘It makes it easier for me to focus on the apparel collection and eyewear programs,’ Lucy explains, ‘as well as channeling my European roots and eating too much cheese, but having a damn good time!’

After all, if there’s one thing you need to know about the talented Folk family, it’s that they like to work hard, but also have a good time! ‘When you realise you are at work more than home, you want to make work special’ Lucy says.

Lucy Folk Christmas Salon
151 Albert Street
Windsor, Melbourne.

Trading Monday to Friday, 10am to 5pm, until December 22nd. 

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