This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

New Homewares Store Fjord + Co Opens in Armadale

Shopping

This afternoon we take you inside Fjord & Co., a new homewares store in Armadale, Melbourne.

With a focus on handcrafted and artisanal pieces, the welcoming space is the first bricks-and-mortar venture for friends-of-14-years and lifestyle brand founders, Anna Lofts and Tina Richards.

10th November, 2017

Inside new store Fjord & Co. in Armadale, Melbourne. Styling – Toni Briggs and photography – Martina Gemmola, courtesy of Fjord & Co.

The store is the first bricks-and-mortar venture for Anna Lofts and Tina Richards, long-term friends and respective homewares brand founders. Styling – Toni Briggs and photography – Martina Gemmola, courtesy of Fjord & Co.

‘Estilo Emporio Linen, a Sydney based family company that does the best range of linen clothing from Italy,’ says Tina. Styling – Toni Briggs and photography – Martina Gemmola, courtesy of Fjord & Co.

Tina relished the process of setting up their real-world base, from finding the right location, imagining how the store would look, what it would stock and how they would brand themselves apart from their respective wholesale companies. Styling – Toni Briggs and photography – Martina Gemmola, courtesy of Fjord & Co.

In the future the duo hope to develop exclusive designs for Fjord & Co. and perhaps open a second (and third!) store. Styling – Toni Briggs and photography – Martina Gemmola, courtesy of Fjord & Co.

Elle Murrell
Friday 10th November 2017

‘I’m Norwegian and Tina is a New Zealander; we both hail from lands with glorious fjords!’ – Anna Lofts of Fjord & Co.

Originally hailing from Norway, Melbourne based Anna Lofts launched her soft furnishings label Linen & Moore (now L&M Home) in 2000. ‘It was my love of textiles that led me to pursue my dream of starting my own wholesale/importing business, developing and bringing beautiful textiles the Australian market,’ she tells. ‘I’m just as passionate about what I do now, as when I started wholesaling from my garage over 16 years ago!’

Three years into running her label, Anna met Tina Richards. Then a part-time RMIT studying interior decoration student, Tina came to work for Anna, where she learned the ropes, and later launched her own lifestyle and wholesale brand, Tribe Home, in 2011.

Between them, the pair have 22 years of experience in the homewares industry, and so were perfectly poised to team up. ‘We respect each other’s talents and are great friends, so it seemed logical to do something together,’ says Anna.

Last month saw another milestone for this dynamic duo, as they opened their first retail store, Fjord & Coin Armadale, Melbourne. ‘Our focus is on bringing together an irresistible edit of lovingly-made homewares from around the globe, and showing how they work so well with our Australian lifestyle,’ Anna explains.

Alongside Tribe Home rugs, and cushions, napery and bedlinen by L&M Home, the co-owners highlight baskets made by an ethical women’s collective in India, and meticulously crafted bone inlay furniture from Rajasthan as favourites. Sourced closer to home, they’re mad about the Italian linen clothing from Sydney-based Estilo Emporio Linen and art by Melbourne’s Jessie Rigby.

View Comments

Similar Stories

Shopping

Morocco Meets Byron Bay In This Modern Bohemian Wonderland

A virtual visit to the rug and artisanal object treasure trove that is Tigmi Trading.
Elle Murrell

Creative People

7 Australian Ceramicists You Should Know!

Irina Rybakov of Pépite shares some of her favourite local ceramicists!
Irina Rybakov

Shopping

Ooh La La! Our Art Director's Picks From Parisian Design Fair Maison & Objet

Annie Portelli's top discoveries from the world's biggest trade fair for interior design.
Annie Portelli

This Week

News

Klaylife's Dramatic New Range

Macrame and clay beads combine for a spectacular new collection of chandeliers.

Architecture

An Architect's Own Dream Home

Sally Wilson of sw-architects shows us around her newly renovated home in Woodville, South Australia.
Miriam McGarry

Interiors

Karen McCartney's Dreamy, Rustic French Farmhouse

A dream European outpost for two of Australia’s most respected design aficionados! (And yes, it's available for holiday rental).

News

A Way For All Australians To Celebrate Robin Boyd's 100th

Australia Post releases a commemorative stamp acknowledging the seminal architect’s centenary.

News

Our Guide To The Biggest-Ever Melbourne Design Week

Australia’s creative capital transforms into a thriving design hub this March!
Sally Tabart

News

Swapping Fashion For Art With Holly Ryan

The popular Sydney-based jeweller explores her emerging sculpture practice in her second solo show at Jerico Contemporary.
Sally Tabart
  10 hours ago

News

Local Artists And Designers Feature At This Brunswick East Craft Fete

Bringing back the neighbourhood vibe at this FREE one-day community event!

Small Business

How Can Your Business Give Back?

Steps you can take to make a positive impact through your workplace, with sage advice from the legends at Who Gives A Crap.
Fiona Killackey

News

A New Exhibition Of Raw, Gestural Works From Miranda Skoczek

One of Melbourne’s most collectible contemporary artists opens her first show of the year tomorrow.

Shopping

Morocco Meets Byron Bay In This Modern Bohemian Wonderland

A virtual visit to the rug and artisanal object treasure trove that is Tigmi Trading.
Elle Murrell

Homes

A Media Mogul's Inner City Oasis

The Fitzroy apartment of Melbourne power couple Nick Shelton and Catherine Graves.

Modernist Australia

This Corner-Block Mid-Century Classic Is For Sale

A modernist treasure that hasn't changed hands since the late 1960s!
Patricia Callan

Architecture

A Brazilian Modernism-Inspired Masterpiece, In Queensland!

Architect Shaun Lockyer introduces South American flair to the typical Queenslander typology.
Miriam McGarry
  8 hours ago

TDF Collect

Announcing Our Next Exhibition, Katie Daniels' 'Unfolding Light'

Introducing a brand new artist for our first TDF Collect art exhibition of 2019! Melbourne painter Katie Daniels is one to watch.
Lucy Feagins
  16 hours ago

Events

TDF Talks @Mercedes me, Round Two!

David Bromley, Peter Maddison, Paul West, and Justine Cullen in-conversation at Mercedes me – book now!

Similar Stories

Shopping

Morocco Meets Byron Bay In This Modern Bohemian Wonderland

A virtual visit to the rug and artisanal object treasure trove that is Tigmi Trading.
Elle Murrell

Creative People

7 Australian Ceramicists You Should Know!

Irina Rybakov of Pépite shares some of her favourite local ceramicists!
Irina Rybakov

Shopping

Ooh La La! Our Art Director's Picks From Parisian Design Fair Maison & Objet

Annie Portelli's top discoveries from the world's biggest trade fair for interior design.
Annie Portelli