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Grammy Award-winning artist Troye Sivan’s second collaboration with Penfolds as their creative partner brings his distinctive visual language to the ritual of gifting, transforming a bottle of wine into something that feels personal before it’s even opened.
Titled Holiday Designed by Troye Sivan, the limited-edition collection of collectible gift boxes sees the pop star turn his attention to the details that make giving a gift feel special.
‘When working on this collection, I kept coming back to the details that make a gift feel special before it’s even opened — handwritten cards, folded wrapping paper, layered textures and thoughtful touches,’ explains Troye.
‘These references influenced every aspect of the design language, from the vibrant colour palette to the messages featured on each gift box. I wanted the packaging to feel personal, celebrating the thought behind every gesture of giving and connection.’
The Penfolds wines available in this limited edition packaging are the Bin 389 Cabernet Shiraz (yellow or red gift box), Bin 28 Shiraz (purple gift box), FWT 543 Cabernet Sauvignon Syrah (orange gift box), St Henri Shiraz (purple gift box), and FWT 585 Red Blend (blue gift box).
There’s also a more fragrant layer to the collaboration. As a special gift with purchase, Penfolds has partnered with Troye’s fragrance house, Tsu Lange Yor, on a limited-edition candle, Field Study: Magill, inspired by Penfolds’ spiritual home at Magill Estate in South Australia.
It’s a fitting extension of the collection’s central idea: that the pleasure of a gift lies as much in the thought and details surrounding it as in the object itself.
‘The holiday season is synonymous with gathering around the table, sharing thoughtful gifts and creating memories with family and friends. These rituals have long been part of the Penfolds story,’ says Rhea Guharoy, Penfolds Global Brand Director.
‘Wine plays a unique role in bringing people together, elevating both milestone celebrations and everyday moments. This collection embodies that spirit, pairing Penfolds wines with beautifully considered gifts designed to be shared, enjoyed and remembered long after the season has passed.’
With its saturated colour palette, tactile details and emphasis on the rituals of giving, Holiday Designed by Troye Sivan puts a distinctly contemporary spin on the traditional holiday gift — one where the wrapping is almost as meaningful as what’s inside.
