Some of you TDF faithfuls may remember our Small Business column, written by the lovely and brilliant Fiona Killackey. The marketing professional, writer, lecturer, coach, consultant and all-round business extraordinaire can now add author to her (already impressive) list of credentials with the launch of her new book, Passion Purpose Profit!
Even if you don’t remember the column, Fiona’s considered, strategic advice transcends familiarity. Complete with step-by-step guides, templates and case studies of “real” creative enterprises (not the one-in-a-million CEOs), she takes on everything from daunting day-to-day tasks to the great big financial unknowns. Fiona maps out an alternative business model to hustle culture, one grounded in formulating a meaningful and thoughtful professional experience.
‘I wanted to show how real people made their business work, ask them about building these without investment, ask them what their major challenges are and get real answers to help others in their business journey,’ says Fiona of the impetus behind her book.
In short, Fiona gives you the confidence to start that thing you’ve always dreamed of, by giving you all the tools you need to plan it properly. Managing financial and emotional stress is important, people! This practical, personable guide is the ULTIMATE small business companion. Nice one Fi!
Passion Purpose Profit is available now, you can buy it here. Find out more about Fiona and her consultancy at My Daily Business Coach.