New Zealand-based brand BAYA believe the spaces we inhabit should support not only how we live, but how we feel.

Soft furnishings — be it a cushion, a rug, or a throw — are not just decorative accents; they are the quiet enablers of atmosphere, emotion, and experience.

It’s this thinking that inspired their Summer 2025-2026 collection, landing in stores and online today.

True to their timeless aesthetic, BAYA’s new range is designed for all-season use, featuring natural fibres and intentional palettes to soften the edges of life.

The brand’s design direction has evolved, introducing deeper tones, sculptural shapes, and more expressive surface details, while maintaining their signature calm and grounded look.

Highlights of the new collection include the 100% wool Marlow Rug featuring a striped high-low pile for tactile depth.

New colours have been added to the Sandringham Rug collection: Aquamarine, an uplifting blue that brings a sense of clarity and calm; and Rosewood, a muted, earthy pink that adds gentle warmth and sophistication.

For layered comfort, the Elliot Bolster and Edward Cushions arrive in rich chocolate and thyme green velvet, balancing texture and tone with quiet luxury.

New additions to BAYA’s range of outdoor cushions and rugs are their most refined yet. Made from 100% recycled PET, these pieces unite durability, simplicity, and circular design principles to create a beautiful outdoor space.

Materials have been chosen for their integrity and longevity, ensuring each BAYA piece remains relevant and resonant, season after season.

Shop the new BAYA collection in their Auckland and Melbourne showrooms and online now.