There’s a real art to styling a home. Because no matter what your space looks like bare, dressing it up with the right homewares can make a world of difference.

When it comes to investing in soft furnishings, New Zealand-based brand Baya has you covered with a sophisticated range of artistan-crafted cushions, throws, and rugs.

Founded by a family with more than 86 years experience in the textile industry, the brand officially launched in 2021, and every year since have launched an annual collection balancing cultural attitudes and trends with timelessness.

This year’s collection is all about embracing texture and pattern, while the colour palette features rich earthy tones.

Baya has added to its range of renowned 100% New Zealand wool floor rugs in beautiful autumnal shades, just in time for the colder months ahead. Standouts include the ultra-plush Norfolk Rug — available in colorways of ivory, chocolate, olive, just to name a few.

The new cushions releases are similarly tactile, ranging from simple woven designs to hand-painted patterns inspired by mottled landscapes.

Styles like the Flaxmill Kelp Cushion celebrate the feel of raw linen fibres, hand-dyed in a variety of neutral colours. And like all Baya products, the 2025 Annual Collection is crafted from natural materials like cotton, wool, and linen so they’re easy to mix and match too.

Plus, with a new Melbourne showroom, you can head in store to feel the quality of these pieces for yourself!

Shop Baya’s 2025 Annual Collection online, or in store at 6 Yorkshire St, Richmond, VIC.