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Danish Design Brand HAY Opens Its First Melbourne Store!

Interiors

Since 2002, Danish brand HAY has been making good design accessible with their range of furniture and homewares produced in collaboration with some of the world’s most talented designers.

Melburnians have long been starved of a bricks and mortar store containing all the label’s best-selling designs in one place—until now! 

HAY’s first Melbourne store is now open in Fitzroy, just in time to celebrate the brand’s 20th anniversary.

25th October, 2022

The new HAY store in Melbourne! Located at 176 Johnston Street, Fitzroy. Photography – Amelia Stanwix for The Design Files.

The new store features a vibrant mural by local artist Jasmine Mansbridge. ‘We wanted to localise the store and reflect Melbourne’s street culture in the design,’ says Richard Munao, founder and managing director of Cult. Photography – Amelia Stanwix for The Design Files.

The store’s retail counter was designed by leading Australian designer Adam Goodrum in collaboration with plastic recycling company Defy Design. ‘We were mindful to be as sustainable as possible while working on the fit out,’ says Richard. ‘Adam chose a material featuring HAY’s signature vibrant blue, which is made using plastic from recycled milk bottle caps.’ Photography – Amelia Stanwix for The Design Files.

Richard says, ‘We are extremely happy that we have found the right space on Johnson St.’ Photography – Amelia Stanwix for The Design Files.

The store offers a wide selection of their popular pieces, including furniture, accessories, lighting and glassware. Photography – Amelia Stanwix for The Design Files.

The store’s vibrant exterior mirrors its equally vibrant interior. Photography – Amelia Stanwix for The Design Files.

The dressing gowns were a TDF favourite! Photography – Amelia Stanwix for The Design Files.

The store opening coincides with HAY’s 20th anniversary! Photography – Amelia Stanwix for The Design Files.

You’ll find popular pieces such as the colourful HAY glassware! Photography – Amelia Stanwix for The Design Files.

Richard says, ‘Fitzroy for us is still the central hub of a great residential market.’ Photography – Amelia Stanwix for The Design Files.

Every corner is filled with brilliant pieces! Photography – Amelia Stanwix for The Design Files.

You’ll also find their much-loved Bonbon lamps! Photography – Amelia Stanwix for The Design Files.

Much like its flagship store in Copenhagen, HAY Melbourne features an open-plan, apartment-style layout. Photography – Amelia Stanwix for The Design Files.

Amelia Barnes
Tuesday 25th October 2022

‘We wanted to localise the store and reflect Melbourne’s street culture in the design,’ – Richard Munao, founder and managing director of Cult

Design lovers rejoice—Melbourne’s first HAY store is officially open!

Founded in Denmark in 2002, HAY creates contemporary furniture with an eye for modern living and sophisticated industrial manufacturing. 

With a commitment to the design and production of furniture, lighting, and accessories with international appeal, the Danish brand makes good design accessible to the largest possible audience. Pieces are produced in collaboration with acclaimed designers including updated reissues of iconic vintage items.

The opening of the Melbourne store is HAY’s second retail location in Australia (joining the Crown Street, Sydney store) and coincides with the brand’s 20th anniversary. 

The store is managed and operated by Cult Design, who are proud to bring the full retail HAY experience to local design lovers. 

For Richard Munao, founder and managing director of Cult, the decision to open HAY in Fitzroy was a no brainer. ‘I’m extremely happy that we have found the right space on Johnston Street, Fitzroy,’ he says. ‘I happened to be driving past to go to a meeting and saw the space was for lease and called the agent straight away. It was the quickest signing of a lease ever.’

Much like the flagship store in Copenhagen, HAY Melbourne delights visitors with an open-plan space laid out as an apartment, offering a wide selection of furniture and accessories including sofas, lighting, textiles, and glassware. 

HAY worked with local creatives to make the fit-out distinct to Melbourne, specifically its Fitzroy location. Local artist Jasmine Mansbridge painted the vibrant exterior mural, and the stand-out retail counter made from recycled milk bottle caps was designed by leading industrial designer Adam Goodrum in collaboration with plastic recycling company Defy Design.

‘We wanted to localise the store and reflect Melbourne’s street culture in the design,’ explains Richard of the vibrant mural.

Items in store include new releases such as the Rey chair (based on the original Rey Collection designed by Swiss designer Bruno Rey in 1971) Pao Portable Lamp by Naoto Fukasawa, as the best selling Colour Crates, glassware, and Palissade furniture range.

In addition to the launch of the Melbourne store, HAY has just released its first book with Phaidon exploring the brand’s origins and astronomical growth. 

HAY Melbourne
176 Johnston Street, Fitzroy, VIC
Monday-Friday 10am-6pm
Saturday-Sunday 10am to 5pm 

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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net