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Greenhouse Interiors Have Transformed This Heritage Warehouse Into A Fully Shoppable Interiors Mega Space!

Shopping

Interiors wizard Julia Green has embarked on what is potentially her most ambitious endeavour yet – a heritage warehouse in Geelong, turned interiors concept space / wonderland!

Featuring local brands, makers and international designers, every part of the 600 square metre space is completely shoppable, from paint shades and tiles to textiles and furniture. PLUS there’s a gallery space upstairs for events and exhibitions. It’s basically a physical manifestation of her insanely popular Greenhouse Interiors online store.

The space itself is incredible… Pick those jaws up off the floor!

25th November, 2021

The heritage warehouse space in Geelong spans two storeys and 600 square metres. Photo – Armelle Habib.

The space has been fully glammed up, even from the outside… The front doors are painted with Dulux Natural Flora. Photo – Armelle Habib.

Julia Green and her husband Adam! Photo – Armelle Habib.

The interiors were designed by Jessica Bettenay of Resident Avenue. Photo – Armelle Habib.

The sweeping staircase leads up to the second floor. Photo – Armelle Habib.

Every corner of the place is shoppable – including the paint colours carpets, light fittings and floors! Photo – Armelle Habib.

Incredible wing-like light shades. Photo – Armelle Habib.

The counter is clad with pink marble on one side and earthy tiles on the other. Photo – Armelle Habib.

The dining room! Featuring home pieces from Bitossi and Alessi among other makers. Photo – Armelle Habib.

The space is a tonal feast at every turn, with so many textures and colours to inspect. Photo – Armelle Habib.

The space contains a bedroom, bathroom, lounge room, kitchen and more. Photo – Armelle Habib.

The bathroom holds a free standing bath, tapware and shelving units. Photo – Armelle Habib.

So many textiles to choose from in the bedroom. Photo – Armelle Habib.

The lounge room features couches by Molmic and pieces by other makers. There’s even a fireplace! Photo – Armelle Habib.

Upstairs is the gallery space. Photo – Armelle Habib.

In future, Julia hopes to hold industry events here as well as floristry classes, dinners, artists-in-residence, fashion shows and even music gigs!Photo – Armelle Habib.

Sasha Gattermayr
Thursday 25th November 2021

‘Every single touch-point is considered and shoppable, from taps, tiles, paints and kitchen appliances to renders, wallpapers, stone and flooring.’ – Julia Green

Stylist Julia Green lives in Barwon Heads, and used to spend her time travelling back and forth from Melbourne to conduct styling and interiors work – as well as running her online store, Greenhouse Interiors. The tough commute inspired her to find some work closer to home, and she spent two years searching for the perfect space to realise a vision she had for a mega interiors concept space.

She found it in this two-story heritage warehouse in Geelong, with a floor space spanned 600 square metres. Upon securing the space, Julia engaged Jessica Bettenay from Resident Avenue to design the fit-out – and this ambitious pipe dream was brought to life with every texture, colour and fitting imaginable!

Designed like a home (with help from Ben Hunter Architects), there is a fully fitted kitchen, bathroom, bedroom and lounge space.

‘Every single touch-point is considered and shoppable, from taps, tiles, paints and kitchen appliances to renders, wallpapers, stone and flooring,’ explains Julia. ‘Each room has a QR code so that the shopper can head straight to the source for each substrate, meaning easy access for people to find the best suppliers and products.’

Featured makers include locals like Dowel Jones, Molmic, Heatherly and bespoke lighting from Kaz Ceramics. International superstars such as Alessi and Bitossi are on board, as well as jewellery and accessories from Melbourne and LA. PLUS the Ken Done (!) will sell limited edition prints and even house some of his collection in the space.

The gallery upstairs will be used as an exhibition and event space, where Julia plans to host industry events, floristry classes, artists-in-residence, fashion shows and potentially even music gigs.

The space itself is incredible, filled with pieces on a grand and granular scale. The pink marble counter offset with brass details is a stand-out for Julia herself, as well as the use of on-trend Dulux colours throughout – including the dreamy New Penny shade on the kitchen ceiling that gives off a warm glow.

Not only are the spaces equipped with QR codes for in-person visitors, but the team have invested in technology to accommodate virtual visitors too. ‘They can literally walk up to the kitchen and see the cabinetry up close,’ she explains. ‘We know travelling is tricky and likely to be for a while, so this felt like a good option.’

When asked about investing in brick-and-mortar at such a challenging time, Julia credits trusting her gut. ‘Fortune favours the bold,’ she says.

And bold it is!

Greenhouse Interiors
174-176 Ryrie Street
Geelong, Victoria

Opening Hours:
Wednesday – Saturday
10am – 5pm

The Greenhouse Interiors space opens tomorrow, Friday November 26th!

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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net