The Unconventional Career Path Of Interior Designer Yasmine Ghoniem Of YSG Studio, On TDF Talks

Can you believe YSG Studio was only founded in February of 2020? In hindsight it seems like an ominous date, but it makes the so-hot-right-now interiors studio’s successes only more impressive when you consider how much it has achieved in such a short time. Not to mention during a pandemic.

But if you know anything about its founder Yasmine Ghoniem, then it won’t be such a surprise. Yasmine is a true original. She’s lived all around the world, designing bars on barges in Shanghai and celebrity houses in California. She’s fronted rockbands in Sydney and done aid work in Kenya and Vietnam. She grabs life by the horns, and brings the same fearlessness to her interiors. Which might explain her incredible success…

Hear all about the fascinating life and winding career path of Yasmine Ghoniem in this fresh new episode of TDF Talks!

Sasha Gattermayr

Budge Over Dover is the project that put YSG Studio on the map. It cleaned up at every major interior design awards in 2020! Photo – Prue Ruscoe.

Exquisite detailing in Budge Over Dover. Photo – Prue Ruscoe.

Soft Serve by YSG Studio, which is shortlisted in the interior design category of The Design Files + Laminex Design Awards 2021. Photo – Prue Ruscoe.

Sasha Gattermayr
15th of October 2021

Yasmine Ghoniem has not been a quiet presence on the Australian interior design scene for the last decade. Before she founded YSG Studio at the beginning of last year, she was one half of design studio Amber Road where – together with her sister, Katy Svalbe – she created interiors for residences, hospitality and public spaces from 2013-2019.

But YSG is an entirely different beast. The studio’s now iconic Budge Over Dover project swept up every major interior design award across the country last year (including ours!) and established the new practice as one of the industry’s leading studios.

In this podcast conversation with host Lucy Feagins, Yasmine talks her many artistic influences, nomadic upbringing, and rather windy path to interior design. It’s a good one!

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