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Texture + Colour Galore In This Epic New Collection From Sage x Clare

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Everyone’s favourite local boho luxe brand Sage x Clare is back with a luscious new range of fun things for your home. Hello velvet, linen and embroidery heaven!

The tremendous Camille collection encompasses 200 pieces (!) across homewares, bedding, sleepwear, apparel, and kids + baby accessories – all in Sage x Clare’s signature colourful, modern bohemian style.

Dive in!

6th May, 2021

The new ‘Camille’ collection from Sage x Clare is colours and textures galore! Photo – Armelle Habib. Styling – Heather Nette King.

The range contains over 200 pieces… so epic! Photo – Armelle Habib. Styling – Heather Nette King.

It covers homewares, bedding, sleepwear, fashion + kids accessories. Photo – Armelle Habib. Styling – Heather Nette King.

All in the brand’s signature patterned, boho luxe look. Photo – Armelle Habib. Styling – Heather Nette King.

Tie-dye, woven checks and oversize paisley feature heavily. Photo – Armelle Habib. Styling – Heather Nette King.

How beautiful is this entire composition?! Photo – Armelle Habib. Styling – Heather Nette King.

A feast of texture, colour and contrasting patterns. Photo – Armelle Habib. Styling – Heather Nette King.

We would like to live in this magical world, please! Photo – Armelle Habib. Styling – Heather Nette King.

The PLAY range is the brand’s sister line, which features the same Sage x Clare vibrancy but at a lower price point. Photo – Armelle Habib. Styling – Heather Nette King.

A bedding draped in pieces from the PLAY range. Photo – Armelle Habib. Styling – Heather Nette King.

All the tassels and trimmings in the PLAY range. Photo – Armelle Habib. Styling – Heather Nette King.

The kids’ range is just as delicious! Photo – Armelle Habib. Styling – Heather Nette King.

Strawberry prints, jewel-toned velvet + paper chain people are the main staples of the kids’ pieces in the Camille collection. Photo – Armelle Habib. Styling – Heather Nette King.

‘All our printed linen is hand screen printed or woven, and many of our cushions and blankets incorporate techniques like punch-needle stitching, tufting and hand embroidery,’ founder and director, Phoebe Bell, explains. Photo – Armelle Habib. Styling – Heather Nette King.

‘Sometimes our designs have been in the hands of multiple artisans before they make their way to us,’ says Phoebe. Photo – Armelle Habib. Styling – Heather Nette King.

The cutest corner ever! Photo – Armelle Habib. Styling – Heather Nette King.

Floral bath mats are part of the homewares range. Photo – Armelle Habib. Styling – Heather Nette King.

These waffle-printed towels are plush and colourful bathroom additions! Photo – Armelle Habib. Styling – Heather Nette King.

The colourful, patterned napery is a particular standout, providing all the necessary layers and textures for a luscious and abundant tablescaping situation. Photo – Armelle Habib. Styling – Heather Nette King.

The dinner table setting of dreams! Photo – Armelle Habib. Styling – Heather Nette King.

Sasha Gattermayr
Thursday 6th May 2021

‘All our printed linen is hand screen printed or woven, and many of our cushions and blankets incorporate techniques like punch-needle stitching, tufting and hand embroidery.’ – Phoebe Bell

All 200 pieces (!) in the Camille collection by Sage x Clare were designed before the pandemic, so the fact that it is finally out in the world is very exciting for the Melbourne based brand.

‘It feels even more special launching it today, knowing what’s gone into getting it here,’ says Sage x Clare founder and director, Phoebe Bell. Spanning homewares, bedding, sleepwear, apparel, kids’ and baby accessories, the mammoth collection is just as fun and colourful as we’ve come to expect from the local brand.

Tie-dye, oversized paisley, slogans emblazoned in retro typeface, and woven checks dominate the pattern scheme of the main collection, with a combination of muted tones and rich, jewel accents forming the lush colour palette. Sage x Clare’s statement textures are abundant throughout, completing their trademark luxe, modern boho style.

The colourful, patterned napery is a particular standout, providing all the necessary layers and textures for a luscious and abundant tablescaping dream look.

‘All our printed linen is hand screen printed or woven, and many of our cushions and blankets incorporate techniques like punch-needle stitching, tufting and hand embroidery,’ Phoebe explains. ‘Sometimes our designs have been in the hands of multiple artisans before they make their way to us.’

Accompanying the main range of homewares and apparel is the PLAY sister range, which contains designs with the same energy and colour at a lower price point. The kids and baby line is the same again, but this time for tiny tots. How good is that strawberry bedlinen?!

The campaign shoot setting is just as gorgeous, captured in a charming Daylesford property, surrounded by enormous magnolias and a rambling garden serving as the picturesque backdrop. We would like to live in this magical world, please!

The Camille collection is available to shop now here. See the pieces in the PLAY here and kids’ + baby range here.

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