Eleven Excellent Towel Brands Bringing Pattern + Personality To The Beach/Bathroom

It may sound strange, but there are literally so many different occasions where you need a nice towel. You want something fancy to hang ornamentally in the bathroom; something generous and distinctive to mark out your spot on a busy beach; something luscious and cosy to wrap yourself in after a shower; and something super absorbent for a full day of dipping in and out of the pool.

There are also lots of criteria to consider: absorption, fluffy lushness, pattern, length, width, colour. The pursuit for the perfect towel is never-ending!

We can help you in that department. Please enjoy this guide to some of our fave bath, pool and beach-friendly textiles from eleven brands making towels we *actually* can’t stop thinking about.

Sasha Gattermayr

Patches towels by Mayde, $59.95 each. Photo – Joey Willis. Styling – Sylvia Hill

Rocky Cape Towel by Mayde, $119.95. Photo – Joey Willis. Styling – Sylvia Hill

Rocky Cape Towel by Mayde, $119.95. Rainbow Towel – Multi by Mayde. $119.95. Patches Towel by Mayde, $59.95 each. Photos – courtesy of Mayde


Started by a husband and wife duo in the Northern Rivers of NSW, Mayde towels are made in Turkey from lightweight cotton, and come in both beach and bath varieties!

Available from Mayde.

Raspberry Bath Mat by Castle, $59. Sherbet Bath Mat by Castle, $59. Photo and styling – Lauren Bamford

Kip&Co towels. Photo and styling – Lauren Bamford


Towels are the newest product in Rachel Castle’s kingdom of colour, with the range of hand-loomed bath towels launching just last year.

The two-tone design separated by a scalloped line comes in four colour combos: peach and amber, blue and grey, pink and raspberry, caramel brown and blue. While the Nuddy Towel contains a classic Rachel Castle slogan, as well as all the tassel-y, ribboned trimmings!

Available from Castle.

Bethell Bath Towel in Sage & Chalk by Baina, $80. Photographer – Sean Fennessy. Styling – Jessica Lillico 

Hayes Bath Towel in Lake, $80. Josephine Hand Towel in Paloma Sun & Ecru, $45. Photographer – Sean Fennessy. Styling – Jessica Lillico


It’s a good time to be in the check-printed homewares game, but New Zealand-based brand Baina were arguably the instigators of the whole micro-trend! Anchored in a simple but classic scheme of colours and prints, the brand’s designs are inspired by art, sculpture and architecture.

Baina towels are made in Portugal from GOTS certified organic cotton and are available in hand, bath and beach varieties. Buy a bundle pack to score multiple patterns.

Available from Baina.


Fan favourites Kip&Co are no stranger to a bold pattern and colour, which is why we just can’t go past their hand-loomed cotton towels that come in so many fun patterns, from a textured, tassled wrap to waffle-style tartan print.

Available from Kip&Co.

Købn cotton towels. Photography and styling – Victoria Zschommler. Art direction – Købn and Victoria Zschommler

Købn Clay Towel, $99. Købn Crema Towel, $99. Købn Olive Towel, $99. Købn Sand Towel, $99. Købn Noir Towel, $99. Photography and styling – Victoria Zschommler. Art direction – Købn and Victoria Zschommler


Købn have been making waves (hehe) in the local towel world since their launch in 2018.

Started by textile designer and Melburnian, Sophie Matson, the serene contemporary designs are realised in muted colours such as olive, clay, sand and black, although pops of crimson, forest green and hot pink also make sporadic appearances. Super chic!

Available from Købn.


Finnish company Marimekko are creators of some of the most recognisable prints ever to circulate the globe. So naturally, their towels were a must-have inclusion!

Choose from sleek black and white, bright raspberry stripes, their signature Unikko floral print, and more.

Available online from Marimekko.


Copenhagen-based Tekla aren’t local, but they’re soft and scrumptious products are too excellent not to include (and stocked by Pan After, so we figure that counts!).

Made using 100% organic and Oeko-Tex certified cotton, and woven with extra thick 600-gram Terry cotton, these are as soft and absorbent as they are beautifully printed. The bath towels are available in solid colours such as mint and lavender, or striped with plum and baby blue.

Available from Pan After.

Loom Towels

Designed in Melbourne, these luxurious towels from Loom Towels are hand-loomed by a small team of makers in Southern Turkey and dyed using . Given their artisan credentials, each design is made in a limited production run of just 75-100 pieces.

All pieces the brand produces are GOTS organic certified.

Available from Loom Towels.

Lüks Hamam hand towel. Photo – Jake O’Donnell

Lüks Rumi – Khaki towel, $160. Photo – Dara Munnis


Lüks is a Melbourne-based company inspired by international holidays – hey, we can dream!

Weave styles and colours vary, from waffle texture and hassled Turkish-style, to dusty pinks and aegean blues.

Available from Lüks.

The Avalon and Co

The debut product of Australian brand The Avalon & Co is a beauty! Modern Love is an oversized towel (coming in at 170cm x 170cm) designed in Melbourne and handcrafted in one of the oldest mills in Portugal from 100% cotton.

The simple lunar design looks like a Hannah Nowlan painting!

Available from The Avalon & Co.

Maya towels by Aura Home, $49.95 each. Photo – Mark Roper. Styling – Lara Hutton

Maya towels by Aura Home. Photo and styling – Aura Home.

Aura Home

Australian brand Aura Home was founded in 2000, and has been designing bedlinen and homewares in Melbourne ever since! The Maya towel range embodies the current interiors trend for muted colours, with limestone blue, khaki green, clay pink, fig purple, and jewel teal shades on offer.

Available from Aura Home.

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