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Introducing Twoobs x Cungelella – A New Footwear Collection Designed In Collaboration With Indigenous Artist Collective, Cungelella Art!

Shopping

We’ve always been fans of the Australian-owned shoe label Twoobs, but their new collection may just be our favourite yet! 

Introducing Twoobs x Cungelella – a new three-piece collection designed by Glenda McCulloch, a proud descendant of the Kalkadoon people from the Mount Isa region in Queensland, and founder of Indigenous artist collective Cungelella Art.

We spoke to Glenda and Twoobs founders Jess and Stef Dadon about how this special collaboration came to be.

The range is available to shop online now! 

18th February, 2021

Introducing Twoobs x Cungelella. Photo – Renee at Vida Images

The collection is designed by Glenda McCulloch, a proud descendant of the Kalkadoon Tribe from the Mount Isa region, and founder of Indigenous artist collective Cungelella Art. Photo – Renee at Vida Images

Campaign imagery was photographed on Kalkatungu Country where Cungelella Art is based. Photo – Renee at Vida Images

Included in the range are three different prints, across two styles, made from vegan and recycled materials. Photo – Renee at Vida Images

$5 from every pair sold will be donated to Injilinji Preschool & Kindergarten in Mount Isa – a local kindergarten selected by McCulloch. Photo – Renee at Vida Images

‘It was so beautiful to be able to shoot right here on the red dirt, Kalkatungu Country, our home and the inspiration behind all our artworks,’ Glenda says. Photo – Renee at Vida Images

‘We fell in love with Glenda’s contemporary take on traditional Indigenous Australian art, and were really drawn to the beautiful soft colours she works with,’ say the Twoobs founders. Photo – Renee at Vida Images

The collection is on sale now! Photo – Scott Newett at Cubed Studio

Amelia Barnes
Thursday 18th February 2021

‘It was so beautiful to be able to shoot right here on the red dirt – Kalkatungu Country – our home and the inspiration behind all our artworks.’ – Glenda McCulloch

 

It felt like a long shot when Glenda McCulloch, founder of Cungelella Art, reached out to footwear label Twoobs in January 2020 with an offer to collaborate. 

‘I just thought I would send them a message on Instagram and said, if you’re ever interested in collaborating and creating an Aboriginal print, let me know,’ recalls Glenda. ‘Jess and Stef then messaged me back and took me up on the offer!’

For Twoobs founders Jess and Stef Dadon, the timing and opportunity was perfect. ‘We had been on the lookout for an artist to team up with following huge demand for our previous print collaborations, and it felt so right to partner with an artist whose work honours the land that we live and work on, and celebrates our First Nations People,’ they say. 

‘We fell in love with Glenda’s contemporary take on traditional Indigenous Australian art, and were really drawn to the beautiful soft colours she works with.’

One Zoom call later (in true 2020 fashion!), and the collection was underway. ‘People often think of Twoobs as a big company, but we’re actually just a team of four, so our process of bringing a collaboration like this to life is pretty informal and we get to have a lot of fun with it,’ say Jess and Stef.

Glenda founded Cungelella Art just two years ago as a vehicle for sharing her culture through modern Aboriginal art. The collective soon expanded to include her sisters Jaunita Doyle, Dale Bruce, and Cheryl Perez, all of whom paint the story of their homelands. 

Campaign imagery for Twoobs x Cungelella was photographed in Queensland, on the land the collective is based. ‘It was so beautiful to be able to shoot right here on the red dirt – Kalkatungu Country – our home and the inspiration behind all our artworks,’ Glenda says. 

Included in the Twoobs x Cungelella range are three different prints, across two styles, made from vegan and recycled materials. 

$5 from every pair sold will be donated to Injilinji Preschool & Kindergarten in Mount Isa – a local kindergarten selected by McCulloch. This non-profit Aboriginal organisation was opened by three local Aboriginal women in the 1970s, and is the only Aboriginal kindergarten still operating in the town today.

The Twoobs x Cungelella collaboration is available exclusively via the Twoobs online store now!

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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net