This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

This Dynamic Duo Joined Forces During Lockdown, To Create The BEST Kids Prints Going Around!

Small Business

When it comes to kids decor, let’s face it – there aren’t a lot of options out there that bring joy to both the little person and their parents! Our latest obsession is V. Happy Co – a new Melbourne start up creating personalised art prints (Alphapics) that bring life to every letter of the alphabet, alongside a range of super cute gift cards.

V. Happy Co is the side hustle of designer Vanessa Perilli and PR expert/brand strategist Esther Navarro-Orejon, who launched their new business just one month ago, after building their website and online store on Squarespace.

Together, the pair have combined their complementary skillset to bring V. Happy Co online and into the world with a bang!

3rd December, 2020

Introducing V. Happy Co – art prints and more for kids! Photo – Amelia Stanwix.

From left – Esther Navarro Orejon and Vanessa Perilli, co-founder of  V. Happy Co! Photo – Amelia Stanwix.

V. Happy co’s debut product range includes gift cards and gorgeous ‘Alphapics‘ Art Prints for kids. Photo – Amelia Stanwix.

V. Happy Co’s graphic Alphapics range includes a unique design for every letter of the alphabet. Photo – Amelia Stanwix.

Vanessa created V. Happy co’s website and online store using Squarespace. Photo – Amelia Stanwix.

V. Happy Co’s Alphabet print. Photo – Amelia Stanwix.

H is for House! Photo – Amelia Stanwix.

V. Happy Co’s Squarespace website!

Sally Tabart
Thursday 3rd December 2020

We wanted to create a design-led product range that would resonate with kids and adults alike, whilst being friendly and timeless.’ – Esther Navarro-Orejon

Vanessa Perilli and Esther Navarro-Orejon each had almost fifteen years of experience in their respective industries before launching their new business, V. Happy Co. While Vanessa has spent much of that time working as a designer for major local and international agencies, Esther has been deeply immersed in running The Project Agency, her publicity and brand strategy agency that supports brands to launch, grow and evolve. Together, the duo has recently launched a new offering of totally delightful high quality, locally made art prints and gift cards.

‘Our story has a very “millennial” beginning’, says Vanessa. Esther stumbled across Vanessa on Instagram and instantly connected with her playful design aesthetic. ‘There was something about the googly eyes that stopped me in my tracks!’ she recalls. ‘I somewhat boldly reached out and asked Vanessa if she would consider a partnership.’ Esther’s skillset perfectly complemented Vanessa’s design sensibilities, and they both saw an opportunity to join forces to build on Vanessa’s vision for the brand, which she had been developing for some time. That was just a few short months ago – and now, with their product range refined, a fresh new website and online store open for business, V. Happy Co has well and truly taken off!

The Alphapics range gives life to every letter of the alphabet, and we’ve gotta say, it’s the PERFECT kids gift. (And ps – the Christmas cut off date for Alphapics is December 12th… get in quick!)

We spoke to Vanessa and Esther about their brand new partnership, the concept behind V. Happy Co, and their advice for others looking to take their passion project to the next level.

Hey Esther and Vanessa! Congrats on the launch of V. Happy Co! can you tell us a bit about the concept?

Esther: The concept behind V. Happy Co was to approach it as a design studio with a modern and contemporary product focus. We wanted to create a design-led product range that would resonate with kids and adults alike, whilst being friendly and timeless. We want the collections to be able to grows with kids and their families. 

How did you build and nurture V. Happy Co through the challenges of this year?

Vanessa: Melburnians were spending so much time in our own four walls and things were bleak… I was desperate to do something for “myself”. Raising two girls and working while being confined to my house, I didn’t have much time to myself during the lockdown, so Alphapics was an outlet for me – an opportunity to have fun designing a print series that put a smile on my face. My girls loved it too. Each morning they’d wake up, and run downstairs to see which letter I had designed over-night!

Your designs and branding are vibrant and distinctive. What references inspired your overall aesthetic?

Vanessa: The V. Happy Co look and feel was driven by my graphic designer roots – to conceptualise an idea and let the idea/product speak for itself. Here, the brand was about bringing joy, so the simple half circle / smile for the logo was enough to convey this idea in a timeless fashion.

Our illustrations were inspired by kids picture books – we wanted to create a style that resonated with kids. To be super-graphic and non-threatening. Enzo Mari’s La Mela was the inspiration behind the Alphapics collection. The scale and graphic nature of the print, inspired me to create a print series with purpose.

Where are the products made, and with what materials?


We support local businesses and are proudly designed and made in Australia. Our giclee prints are printed on 310gm cotton paper. We also offer a letterpress, foiling and holographic print details, making our cards a joy to gift and receive.

Why did you choose Squarespace as your website building platform?

Esther: Squarespace provided a platform to design and develop an e-commerce store with a strong design focus. Our brand is all about letting the product speak for itself, and we don’t shy away from bold, large imagery. Our Squarespace website heroes this imagery, and it doesn’t hide product by putting it in tiny boxes, so this is why it was right for V. Happy Co.

Vanessa didn’t have any experience with web coding, and Squarespace made it incredibly simple to customise and build our web presence, and get our product out into the world!

Do you have any advice for anyone who might be keen to turn their passion project into a proper side hustle?

Have a strong brand identity. Invest in great visuals and website offering! Lean on your relationships and connections. Take risks, trust your gut.

 

Squarespace provides entrepreneurs and small business owners with the tools they need to bring their creative ideas to life, online. Using their all-in-one platform, you can claim a domain, build a website, sell online, and market your brand.

Head to Squarespace.com for a free trial and when you’re ready to launch, use the offer code DESIGNFILES to save 10% off your first purchase of a website or domain.

Similar Stories

Creative People

How Powerhouse Designer, Yuwaalaraay Woman Lucy Simpson Is Making Waves

How the Sydney based designer weaves stories of Country and culture into her collaborations with leading brands, such as JAG and Breville.
Jirra Lulla Harvey

Studio Visit

Dani McKenzie’s Detailed Paintings Look Like Familiar Photographs

The Melbourne artist recreates local streetscapes and everyday scenes in astonishing, realistic detail.
Christina Karras

Design Eye

How to Create Fun + Playful Interiors, With Studio Joy’s Kristel Marshall

The Melbourne designer shares how to balance minimalism and maximalism with playful colours and bold furniture – in a way that won't date!...
Christina Karras

This Week

Design Eye

How to Create Fun + Playful Interiors, With Studio Joy’s Kristel Marshall

The Melbourne designer shares how to balance minimalism and maximalism with playful colours and bold furniture – in a way that won't date!...
Christina Karras

Art

10 Emerging, Affordable Artists You Need To Have On Your Watchlist!

From ethereal still lifes to striking ceramic work, and meticulous soft pastel drawings, these are the artists to start collecting now!

Homes

An Owner-Designed Renovation Of A 1970s South Yarra Apartment

How designers Lola Digby-Diercks and Sebastian Owen completely transformed their South Yarra apartment in just six months.

Architecture

A Brazilian-Inspired Update Of A 1920s Brisbane Cottage

Bowen by Shaun Lockyer Architects elevates a 1920s cottage with a stunning renovation and addition.

Shopping

Shop The Chunky, Colourful Furniture You’ve Seen All Over The Internet

Meet the tradie brothers behind FEARON, who have been making quirky, must-have furniture that blends fun with functionality!
Christina Karras

Art

9 Unmissable Exhibitions To See In 2023!

From NGV's Alexander McQueen exhibition, to a showcase of Frida Kahlo's works, here are the must-see exhibitions of the coming year.
Christina Karras
  13 hours ago

Creative People

How Powerhouse Designer, Yuwaalaraay Woman Lucy Simpson Is Making Waves

How the Sydney based designer weaves stories of Country and culture into her collaborations with leading brands, such as JAG and Breville.
Jirra Lulla Harvey

Studio Visit

Dani McKenzie’s Detailed Paintings Look Like Familiar Photographs

The Melbourne artist recreates local streetscapes and everyday scenes, filled with intimate reminders of our own inner-worlds.
Christina Karras

Sustainable Homes

How An Architect Turned This 1930s Bungalow Into A Sustainable Family Haven

Architect Emily Sandstrom's warm family home runs off solar power, with a vegetable garden and impressive entertaining area hidden inside!
Christina Karras

On The Market

A Rare Robin Boyd House Is Available To Rent

You could be the next tenant of this house, designed by Australia's most famous architect.

Interiors

An Off-Grid, Modern Country Farmhouse In Regional Victoria

Step inside a newly built farmhouse that's fully off the grid, with all the classic features of an old country home.
Christina Karras
  5 hours ago

Homes

A Cosy Retro Rental In Melbourne’s North West

Dog lovers Michelle Campbell and Katy Louise share their warm and welcoming rented home in Maidstone.

Creative People

A Noosa Design Studio's Chic New Office, Inside A Former 80s Club

CLO Studios' have transformed an old music club into their dreamy new office space, and it's filled with eclectic design inspiration!
Christina Karras

Interiors

Before + After: A Dated Brick Home Turned Coastal Holiday Pad

Dark timber and dated tiles have been replaced with light and bright interiors in this Mornington Peninsula beach house.
Christina Karras

Family

Journalist Nas Campanella On Parenting With Blindness + Building Disability Awareness

How ABC journalist Nas Campanella navigates motherhood as a person living with blindness and Charcot-Marie-Tooth.

Similar Stories

Creative People

How Powerhouse Designer, Yuwaalaraay Woman Lucy Simpson Is Making Waves

How the Sydney based designer weaves stories of Country and culture into her collaborations with leading brands, such as JAG and Breville.
Jirra Lulla Harvey

Studio Visit

Dani McKenzie’s Detailed Paintings Look Like Familiar Photographs

The Melbourne artist recreates local streetscapes and everyday scenes in astonishing, realistic detail.
Christina Karras

Design Eye

How to Create Fun + Playful Interiors, With Studio Joy’s Kristel Marshall

The Melbourne designer shares how to balance minimalism and maximalism with playful colours and bold furniture – in a way that won't date!...
Christina Karras

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net