This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

This Dynamic Duo Joined Forces During Lockdown, To Create The BEST Kids Prints Going Around!

Small Business

When it comes to kids decor, let’s face it – there aren’t a lot of options out there that bring joy to both the little person and their parents! Our latest obsession is V. Happy Co – a new Melbourne start up creating personalised art prints (Alphapics) that bring life to every letter of the alphabet, alongside a range of super cute gift cards.

V. Happy Co is the side hustle of designer Vanessa Perilli and PR expert/brand strategist Esther Navarro-Orejon, who launched their new business just one month ago, after building their website and online store on Squarespace.

Together, the pair have combined their complementary skillset to bring V. Happy Co online and into the world with a bang!

3rd December, 2020

Introducing V. Happy Co – art prints and more for kids! Photo – Amelia Stanwix.

From left – Esther Navarro Orejon and Vanessa Perilli, co-founder of  V. Happy Co! Photo – Amelia Stanwix.

V. Happy co’s debut product range includes gift cards and gorgeous ‘Alphapics‘ Art Prints for kids. Photo – Amelia Stanwix.

V. Happy Co’s graphic Alphapics range includes a unique design for every letter of the alphabet. Photo – Amelia Stanwix.

Vanessa created V. Happy co’s website and online store using Squarespace. Photo – Amelia Stanwix.

V. Happy Co’s Alphabet print. Photo – Amelia Stanwix.

H is for House! Photo – Amelia Stanwix.

V. Happy Co’s Squarespace website!

Sally Tabart
Thursday 3rd December 2020

We wanted to create a design-led product range that would resonate with kids and adults alike, whilst being friendly and timeless.’ – Esther Navarro-Orejon

Vanessa Perilli and Esther Navarro-Orejon each had almost fifteen years of experience in their respective industries before launching their new business, V. Happy Co. While Vanessa has spent much of that time working as a designer for major local and international agencies, Esther has been deeply immersed in running The Project Agency, her publicity and brand strategy agency that supports brands to launch, grow and evolve. Together, the duo has recently launched a new offering of totally delightful high quality, locally made art prints and gift cards.

‘Our story has a very “millennial” beginning’, says Vanessa. Esther stumbled across Vanessa on Instagram and instantly connected with her playful design aesthetic. ‘There was something about the googly eyes that stopped me in my tracks!’ she recalls. ‘I somewhat boldly reached out and asked Vanessa if she would consider a partnership.’ Esther’s skillset perfectly complemented Vanessa’s design sensibilities, and they both saw an opportunity to join forces to build on Vanessa’s vision for the brand, which she had been developing for some time. That was just a few short months ago – and now, with their product range refined, a fresh new website and online store open for business, V. Happy Co has well and truly taken off!

The Alphapics range gives life to every letter of the alphabet, and we’ve gotta say, it’s the PERFECT kids gift. (And ps – the Christmas cut off date for Alphapics is December 12th… get in quick!)

We spoke to Vanessa and Esther about their brand new partnership, the concept behind V. Happy Co, and their advice for others looking to take their passion project to the next level.

Hey Esther and Vanessa! Congrats on the launch of V. Happy Co! can you tell us a bit about the concept?

Esther: The concept behind V. Happy Co was to approach it as a design studio with a modern and contemporary product focus. We wanted to create a design-led product range that would resonate with kids and adults alike, whilst being friendly and timeless. We want the collections to be able to grows with kids and their families. 

How did you build and nurture V. Happy Co through the challenges of this year?

Vanessa: Melburnians were spending so much time in our own four walls and things were bleak… I was desperate to do something for “myself”. Raising two girls and working while being confined to my house, I didn’t have much time to myself during the lockdown, so Alphapics was an outlet for me – an opportunity to have fun designing a print series that put a smile on my face. My girls loved it too. Each morning they’d wake up, and run downstairs to see which letter I had designed over-night!

Your designs and branding are vibrant and distinctive. What references inspired your overall aesthetic?

Vanessa: The V. Happy Co look and feel was driven by my graphic designer roots – to conceptualise an idea and let the idea/product speak for itself. Here, the brand was about bringing joy, so the simple half circle / smile for the logo was enough to convey this idea in a timeless fashion.

Our illustrations were inspired by kids picture books – we wanted to create a style that resonated with kids. To be super-graphic and non-threatening. Enzo Mari’s La Mela was the inspiration behind the Alphapics collection. The scale and graphic nature of the print, inspired me to create a print series with purpose.

Where are the products made, and with what materials?


We support local businesses and are proudly designed and made in Australia. Our giclee prints are printed on 310gm cotton paper. We also offer a letterpress, foiling and holographic print details, making our cards a joy to gift and receive.

Why did you choose Squarespace as your website building platform?

Esther: Squarespace provided a platform to design and develop an e-commerce store with a strong design focus. Our brand is all about letting the product speak for itself, and we don’t shy away from bold, large imagery. Our Squarespace website heroes this imagery, and it doesn’t hide product by putting it in tiny boxes, so this is why it was right for V. Happy Co.

Vanessa didn’t have any experience with web coding, and Squarespace made it incredibly simple to customise and build our web presence, and get our product out into the world!

Do you have any advice for anyone who might be keen to turn their passion project into a proper side hustle?

Have a strong brand identity. Invest in great visuals and website offering! Lean on your relationships and connections. Take risks, trust your gut.

 

Squarespace provides entrepreneurs and small business owners with the tools they need to bring their creative ideas to life, online. Using their all-in-one platform, you can claim a domain, build a website, sell online, and market your brand.

Head to Squarespace.com for a free trial and when you’re ready to launch, use the offer code DESIGNFILES to save 10% off your first purchase of a website or domain.

View Comments

Similar Stories

This Week

Studio Visit

Inside The Dreamy Garden Shed Studio Of Emerging Ceramic Artist, Anni Hagberg

Introducing the graduate artist who was the recipient of The Design Files Emerging Maker Award at Craft Victoria's annual 'Fresh!' exhibitio...
Sasha Gattermayr

Architecture

A Sleek, Surprising Reworking Of A Victorian Cottage

A humble but innovative extension by Blair Smith Architecture has totally modernised this Victorian cottage in Brunswick.

Studio Visit

Dive Into The Colourful, Creative World of Melbourne's Designer-Of-The-Moment, Danielle Brustman

Know her name but not her story? Welcome to the vibrant world of designer Danielle Brustman, at her incredible studio in Collingwood Yards!
Sasha Gattermayr
  8 hours ago
42:51

Podcast

TDF Talks with Plant Designer, Jenna Holmes of Plant Mama

In this podcast conversation, Jenna of 'Plant Mama' and 'Pasta Mama' shares how she has built and grown two very different businesses from t...

Studio Visit

An Innovative New Collaboration From MIMCO, Featuring Boundary-Pushing Sustainable Materials

As a result of their longstanding partnership with the NGV, MIMCO has teamed up with biomaterial designer Alice Potts on a limited-edition c...

On The Market

Mid-Century Magic On A Bushland Block (And On The Market!)

Originally built in 1967, this absolute dream home features terrazzo floors and an entire facade of floor-to-ceiling windows!
Sasha Gattermayr

Homes

A Blissful Art Deco Apartment Up In The Trees

This carefully curated rental in East Melbourne of friends Lauren Everett and Frances Normoyle is the ultimate 'grown up' share house!

News

A Starlight Summer Festival To Begin In Heide’s Sculpture Park

Get your socialising mojo back with this cultural program of dance events, music acts and Indigenous storytelling at Heide Museum of Modern
Sponsored

News

A Sunny New Storefront For Not-For-Profit Design Organisation The Social Studio

The not-for-profit organisation has a new sunshine-filled space designed by Studio Goss at Collingwood Yards!

Architecture

A Victorian Terrace That Plays Design Gymnastics!

Melbourne's colour masters Wowowa are back with another clever Victorian renovation!

Studio Visit

The Young Designer Using Traditional Leather-Working Techniques To Create Accessories Inspired By The Australian Landscape

Leather craftsman Liam Dillon shares the detailed history behind an ancient trade - and the ways he uses traditional techniques in his moder...
Sasha Gattermayr

Gardens

An Equally Functional + Lush Suburban Garden Makeover

The stunning garden of landscape designer and owner of Ballast Landscape, Julian Bombardiere, in Kings Langley, NSW.

Creative People

The Tradie Brotherhood Behind Our Newest Furniture Obsession

Brothers Jack and Mark Fearon combine their experience as a plumber and boilermaker to create the most colourful, characterful furniture goi...
Sasha Gattermayr
  Less than an hour ago

News

Relax Into The New Year With The Perfect Bath Accessory

Adios 2020, we’re heading into the new year with a totally new vibe courtesy of these sustainable timber bath trays from The Wood People.
Sponsored

News

Swoon-Worthy Luggage For The Perfect Weekend Escape

Local luggage experts July prep us for the summer of local travel with the slick new ‘Daybreak’ range.
Sponsored

Similar Stories

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.