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TDF Talks with Florist Gina Lasker of Georgie Boy


Gina Lasker is one of Melbourne’s most talented independent florists, with an intuitive, layered and textural approach to floral installation. She’s worked in the floral game for more than a decade, assisting a number of established florists in both Melbourne and Sydney, before opening her own floral studio, Georgie Boy, in 2015.

Georgie Boy initially launched with a portfolio website, built using Squarespace. But earlier this year, when lockdown restrictions seriously affected Gina’s business, she turned to the website building platform again, this time to create an online store for a flower subscription service, which turned out to be an unexpectedly successful side hustle!

In our latest podcast episode, we chat with Gina about her career journey, and the pivot project that re-energised her floristry business in 2020.

17th December, 2020

Gina Lasker of Georgie Boy. Photo – Dan Roberts.

Gina Lasker of Georgie Boy. Photo – Dan Roberts.

Gina Lasker of Georgie Boy. Photo – Dan Roberts.

Buy a Bunch! Photo – Dan Roberts.

Lucy Feagins
Thursday 17th December 2020

Melbourne has a wonderfully vibrant and creative floristry community, and many of these florists are people without an actual florist shop! MOST of them, like Gina Lasker of Georgie Boy, specialise in events and creative installations – and these florists, like everyone else working in the events industry, have a spent a large portion of 2020 severely affected by lockdown restrictions.

But when the pandemic side-lined Gina’s business earlier this year… she found an opportunity. A simple request from a former client to provide delivered flowers, turned into Buy a Bunch – a hugely successful flower subscription and delivery service, speedily launched during lockdown with a Squarespace website and online store.  This simple offering saw Gina and her partner delivering small but ridiculously beautiful bunches of colourful blooms all over Melbourne on a weekly basis, and it really took off!

In our latest podcast episode, I spoke with Gina about her career journey, the highs and lows of 2020, and the unique business of selling flowers.

Squarespace provides entrepreneurs and small business owners with the tools they need to bring their creative ideas to life, online. Using their all-in-one platform, you can claim a domain, build a website, sell online, and market your brand.

Head to for a free trial and when you’re ready to launch, use the offer code DESIGNFILES to save 10% off your first purchase of a website or domain.

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The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email