This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

At Home With Stylist Simone Haag

Designers At Home

Renovations are generally recognised as a stressful time… but for interior designer and stylist Simone Haag ‘we enjoy the renovation process so much, we’ve done it twice!’

In partnership with Samsung, today we chat with Simone about re-renovating her home with a whole new scope, to create a space that suits her family’s needs – with generous room for three kids. She also shares a few expert tips on how to integrate technology at home, without compromising on any of her trademark flair!

3rd December, 2019

Stylist Simone Haag’s stunning Ringwood Home. The living room features the unbelievably chic Samsung Serif TV designed by Paris-based design duo, the Bouroullec Brothers. Photo – Eve Wilson.

Living room details. The Samsung Serif TV is set to ambient mode, featuring an exclusive animated graphic on the screen  designed by the Bouroullec Brothers. Photo – Eve Wilson.

The dining area. Photo – Eve Wilson.

Simone at home alongside the Samsung Serif TV. Photo – Eve Wilson.

Simone suggests steering clear of symmetry when integrating technology into home design. Photo – Eve Wilson.

A spectacular dining space. Photo – Eve Wilson.

Kitchen details, with a leafy view! Photo – Eve Wilson.

Moving between the new ensuite and master bedroom. Photo – Eve Wilson.

Ensuite details. Photo – Eve Wilson.

Simone and Rhys’ bedroom takes on darker, more dramatic tones. Photo – Eve Wilson.

Featured artwork is a defining element of Simone’s home. Photo – Eve Wilson.

Those built-in robes! Photo – Eve Wilson.

Lucy Feagins
Tuesday 3rd December 2019

‘It is a happy space that has an abundance of ceramics and op shop finds, alongside celebrated pieces, showing a journey of my travels, and creating a safe space for my family.’ – Simone Haag.

Stylist Simone Haag and her husband Rhys moved into this Ringwood property in 2011, and ‘furnished the home the best we could with the budget of newlyweds!’ Years later, and now with three kids, it was time to update the home to reflect a new style of living. The family engaged Kennedy Nolan to extend the living room and add a private master bedroom, dressing room, and en-suite bathroom. Simone enthuses ‘this gave me greater scope and space to continue furnishing my house, which, as should be no surprise to anyone, is what I love to do!’

Simone applies the same philosophy to her own home as she does for clients, which ‘comes down to a series of principles, such as honouring the architecture, and harnessing the personality of the family residing there.’ Her own family space is comfortable and adaptable, elevated with an edit of carefully-curated furnishings and objects. Simone explains ‘it is a happy space that has an abundance of ceramics and op shop finds, alongside celebrated pieces, showing a journey of my travels and creating a safe space for my family.’

For Simone, successful design should be integrated into a home, to provide an unobtrusive (but beautiful!) backdrop for living. She highlights ‘great design should actually go unnoticed – it should be integrated, and above all else, talk to the narrative of the homeowners who inhabit the space.’

This approach helped inform the way Simone brought technology into her own home – after many years of resisting bringing a TV into the house!  Prior to recent renovations, the home had a small living room and a large fireplace, and there simply wasn’t an obvious spot for a TV. Once the renovations had opened up the space, and beautiful custom joinery introduced, the room was ready for a TV (and the family was ready for Netflix!). For Simone, the Samsung Serif designed by the Bouroullec brothers perfectly complements the considered design of her home.

For anyone attempting to integrate technology seamlessly in their home, Simone offers some advice. Firstly, it’s all about subtlety – ‘I feel like you want your eye drawn to furniture, art or objects ahead of technology.’ Secondly, she advises steering clear of symmetry – ‘set a television slightly off centre, and style around it she advises. It’s ok to treat the TV as a feature (the Samsung Serif’s ‘Ambient Mode’ graphic, as seen here, turns this piece INTO a design feature!). You don’t have to hide technology in a cupboard, or forfeit your Netflix subscription – clever home styling and careful selection of tech items can enhance the liveability of a home. For this textured, leafy and layered home, being comfortable and adaptable is the key to a happy and well-loved home!

The Samsung Serif, designed by the Bouroullec Brothers, features a unique I-shaped profile, making it iconic from every angle.  The Serif brings together the very best in contemporary design, with transformative technology.

Please note this competition is now closed. The winner was drawn and notified on Tuesday, 10th December 2019. See here for terms and conditions.

This Week

Homes

The Top Five Apartments Of 2021!

From a tree-top art deco flat filled to an interior designer’s personalised Bondi pad, these are our favourite apartments of the year!

News

Save Soho Rose Farm!

Donate to help save Victoria’s most beautiful field-grown roses, after a devastating hail storm. 

Studio Visit

The Graduate Designer Pushing The Limits Of Traditional Furniture Design

Brigitte Owers-Buccianti is the designer behind Real Non-Real, an exciting new practice making multi-functional furniture pieces.

Homes

Designer Anna Spiro’s Heavenly Island Home

The celebrated interior designer shares her relaxed yet luxurious Minjerribah/North Stradbroke holiday house.

Tiny Homes

The Most Inspiring Tiny Homes Of 2021

From converted shipping containers to prefabricated dwellings available for purchase, these were our favourite tiny houses of 2021.

Creative People

Creating Original, Ever-Changing Gardens With Kep Horticulture’s Andy Kepitis

Kep Horticulture founder Andy Kepitis talks how to create dynamic gardens, and his aversion to 'certain' plant palettes!

Food

Julia's Herby Prawn Mayo Sandwiches

Julia Busuttil Nishimura serves up the ultimate summer sanga. YUM!
Julia Busuttil Nishimura

Gardens

Heide Museum’s Enchanting New Healing Garden

Heide Museum of Modern Art opens a new healing garden – a therapeutic space to benefit the mind, soul, and body.

News

Ring In The New Year With A Massive DOMO Sale!

DOMO are bringing in the new year with up to 50% off major international brands.
Sponsored

On The Market

The Perfect Mid-Century, NSW South Coast Beach House Is For Sale

This mid-century Mollymook Beach house is perfect in its proportions, feel and water views... and it's on the market!
Amelia Barnes
  15 hours ago

Architecture

9 Outrageously Beautiful Australian Coastal Homes

From humble shacks, to architectural masterpieces, these are our favourite beachside homes of 2021!

Creative People

Seven Standout Emerging Creatives of 2021

Discovering talented new creatives is our favourite thing we do – here are the artists, designers and makers who got us talking in 2021.

Family

Artist Miranda Skoczek On Single Parenting, Smelling The Roses + Spontaneity

Artist Miranda Skoczek shares her multigenerational family life in the Dandenongs with son Harper and aunt Margaret.

Stays

The Most Dreamy Getaway Spots Of 2021

From beach shacks on Stradbroke Island to a Blue Mountains weekender that floats among the clouds, these are the hottest holiday spots of la...

Food

The Tastiest Recipes Of 2021

From savoury galettes to triple tiered vanilla sponges with craem and lemon curd, these are our five most popular recipes of last year.

View Comments

Similar Stories

Dream Job

Sarah Shinners · Design Manager, Simone Haag

A reminder that it's never too late to change your career path, and pursue what you're really passionate about.
Elle Murrell

Podcast

TDF Talks With Stylist + Designer Simone Haag

The in-demand creative talks seizing every opportunity, and why she'd never apply for an advertised job.

This Week

Tiny Homes

The Most Inspiring Tiny Homes Of 2021

From converted shipping containers to prefabricated dwellings available for purchase, these were our favourite tiny houses of 2021.

News

Ring In The New Year With A Massive DOMO Sale!

DOMO are bringing in the new year with up to 50% off major international brands.
Sponsored

Studio Visit

The Graduate Designer Pushing The Limits Of Traditional Furniture Design

Brigitte Owers-Buccianti is the designer behind Real Non-Real, an exciting new practice making multi-functional furniture pieces.

Stays

The Most Dreamy Getaway Spots Of 2021

From beach shacks on Stradbroke Island to a Blue Mountains weekender that floats among the clouds, these are the hottest holiday spots of la...

News

Save Soho Rose Farm!

Donate to help save Victoria’s most beautiful field-grown roses, after a devastating hail storm. 

Family

Artist Miranda Skoczek On Single Parenting, Smelling The Roses + Spontaneity

Artist Miranda Skoczek shares her multigenerational family life in the Dandenongs with son Harper and aunt Margaret.

Food

The Tastiest Recipes Of 2021

From savoury galettes to triple tiered vanilla sponges with craem and lemon curd, these are our five most popular recipes of last year.

Gardens

Heide Museum’s Enchanting New Healing Garden

Heide Museum of Modern Art opens a new healing garden – a therapeutic space to benefit the mind, soul, and body.

Creative People

Creating Original, Ever-Changing Gardens With Kep Horticulture’s Andy Kepitis

Kep Horticulture founder Andy Kepitis talks how to create dynamic gardens, and his aversion to 'certain' plant palettes!

Creative People

Seven Standout Emerging Creatives of 2021

Discovering talented new creatives is our favourite thing we do – here are the artists, designers and makers who got us talking in 2021.

Architecture

9 Outrageously Beautiful Australian Coastal Homes

From humble shacks, to architectural masterpieces, these are our favourite beachside homes of 2021!

On The Market

The Perfect Mid-Century, NSW South Coast Beach House Is For Sale

This mid-century Mollymook Beach house is perfect in its proportions, feel and water views... and it's on the market!
Amelia Barnes
  15 hours ago

Homes

The Top Five Apartments Of 2021!

From a tree-top art deco flat filled to an interior designer’s personalised Bondi pad, these are our favourite apartments of the year!

Homes

Designer Anna Spiro’s Heavenly Island Home

The celebrated interior designer shares her relaxed yet luxurious Minjerribah/North Stradbroke holiday house.

Food

Julia's Herby Prawn Mayo Sandwiches

Julia Busuttil Nishimura serves up the ultimate summer sanga. YUM!
Julia Busuttil Nishimura

Similar Stories

Dream Job

Sarah Shinners · Design Manager, Simone Haag

A reminder that it's never too late to pursue what you're really passionate about.
Elle Murrell

Podcast

TDF Talks With Stylist + Designer Simone Haag

The in-demand creative talks seizing every opportunity, and why she'd never apply for an advertised job.

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.