This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Your First Look At 'Flowering Now' In Collingwood

Events

Ascend the steep staircase of a nondescript warehouse in Collingwood this weekend, and enter a dense canopy of flowers. Emerge through the other side and find yourself in an alternative reality – calla lilies are suspended from branches overhead, and roses spill from the ceiling, cascading into soft, pink puddles of petals on the floor below. No, this isn’t a feverish waking dream. It’s Flowering Now 2019!

Now in its second year, this unique floral exhibition is a celebration of some of Melbourne’s most creative florists, and their wider industry, founded by Melanie Stapleton of Cecilia Fox and Katie Marx of Katie Marx Flowers.

We’re giving you the first look at this immersive installation. If you haven’t already, be sure to scoop up one of the few remaining tickets to this amazing event – on this weekend only!

11th October, 2019

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Super florists Katie Marx and Melanie Stapleton of Flowering Now! Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Photography – Amelia Stanwix.

Amelia Barnes
Friday 11th October 2019

‘We really wanted to create community, and change people’s ideas on what’s possible with flowers.’ – Melanie Stapleton

If there’s one thing you should do this weekend, it’s head to Collingwood to experience the wonderful floral exhibition, Flowering Now!

After taking out the Floral Design award at this year’s TDF Design Awards, the immersive, collaborative floral installation is back for its second year, driven by two of Melbourne’s most creative florists, Melanie Stapleton of Cecilia Fox and Katie Marx of Katie Marx Flowers. Last year’s showcase was put together in just three weeks (!), and Katie and Melanie have the upped the ante in 2019, by introducing more florists and a special Saturday twilight session.

The idea for the original Flowering Now concept came about over an early morning market visit, when Mel and Katie began discussing the up-and-coming talent in their industry. Rather than being intimidated by the new generation of florists rising up through the ranks, Katie and Melanie were inspired to create an event that would showcase the industry as a united collective.

‘Katie and I really wanted to work on something that was inspiring and something different that didn’t happen in a flowering community already,’ says Melanie. ‘We really wanted to create a community, support them, and hope to change people’s ideas on what’s possible with flowers.’

This year’s exhibition brings together the work of 14 florists, in the lofty warehouse building that will soon become the S.O.S Sense Of Self bathhouse. Each florist has chosen a specific space in the building to transform using any floral and botanical material they wish.

It was important to Melanie and Katie that no brief be provided, in order for the event to feel separate from the florists’ everyday work. ‘We’ve decided to keep it theme-less, just purely because we always get a theme and a mood board [in our line of work] and we wanted to try and step outside of that,’ says Melanie.

This year’s Flowering Now is a ticketed event to support the business’s new scholarship fund in collaboration with Melbourne Polytechnic’s floristry course. ‘We’re working on a project where students can pitch an idea to us, which Katie and I will judge, and we’ll fund the winner to make a work at the next Flowering Now,’ explains Melanie.

Tickets are available in two-hour sessions, with an extra-long evening session happening on the Saturday night. This particular session will serve alcoholic beverages, snacks and include a performance from singer Sarah Mary Chadwick. ‘What we realised from last year is that people really just wanted to hang out in the space. It will be nice that you can grab a glass of wine or coffee this time,’ says Melanie.

In just one year, Flowering Now has successfully elevated Melbourne’s floral community to a new audience. Once considered perhaps a ‘daggy’ or ‘suburban’ profession, Katie and Melanie say florists are increasingly being recognised for their gruelling and creative work, which involves very early mornings, challenging materials, and many high-stress occasions!

‘When I first started being a florist it was not cool at all, but in the last five years or so, it’s really become a trendy job to have,’ says Katie. ‘People are now doing so much amazing work, that we sort of just wanted to celebrate that and give a voice to up and coming florists and people who are pushing a few boundaries.’

‘We’d love to see as many different people come and have a look what we do.’

Tickets to Flowering Now can be purchased here.

2019 florists: Azalea Flowers, Bloom Boy, Candy Mountain, Cecilia Fox, Feld Flowers, Flos Botanical, Georgie Boy, Glasshaus, Good Grace & Humour, Ive & Eve, Katie Marx Flowers, Pomp & Splendour, Poppy Culture, and Raven & The Rose.

Flowering Now
Saturday October 12th – Sunday October 13th
Sense Of Self (SOS) Upstairs
30-32 Easey Street
Collingwood, Victoria

Purchase tickets here.

This Week

A Day In The Life

A Day In The Life Of Writer + Fearless Feminist Advocate, Clementine Ford

We spend a day with author, broadcaster and public commentator in the midst of the release of her new book - 'How We Love'.

Stays

A Secluded Alpine A-Frame In The Kangaroo Valley

At every opportunity the choice is to be unplugged rather than switched on in this architecturally designed accommodation in New South Wales...

Podcast

Cormach Evans On Creating Space For Aboriginal Excellence, On TDF Talks

In our podcast season finale, Yorta Yorta man Cormach Evans talks to host Lucy Feagins about the two organisations he founded and directs: S...

Homes

An Art Deco-Meets-Warehouse Apartment With A Private Rooftop!

Charlotte Ree's Potts Point apartment is a unique mix of art deco architecture and warehouse features, with one very enviable rooftop!

Christmas Countdown

Stuff Your Stocking With Some Suave Staples + Score 10% Off At Designstuff!

We’ve curated the perfect gifting lineup from the Scandinavian-focussed design store including Ferm Living, Købn and Krof!
Lucy Feagins

Architecture

A Truly Sympathetic Mid-Century Home Renovation

Pop Architecture returned this 1960 mid-century home in Ivanhoe East to its former glory through interior alterations.

Architecture

An Equally Practical + Aspirational Family Home

A transformed St Kilda West home by Lucy Clemenger Architects, that takes advantage of its park-side site.

News

These Hand Painted Ceramics Celebrate The Soft Power Of Women

Femme Fantasy is the new 22-piece collaborative collection of painted, ceramic vessels from artist Marisa Mu and ceramicist Alicia McVilly.

Interiors

Summer 2022 Colour Trend Predictions + WIN Dulux Paint & A Rachel Castle Artwork!

Get inspired by these vibrant and joyous Dulux paint colours set to take over home interiors this summer. Plus, your chance to win 20 litres...

News

A Fabulous Fresh Festive Collection From Studio Milligram

Designed in collaboration with artist Jo Dyer, Studio Milligram’s new Christmas collection is inspired by the colours of an Australian sum...
Sponsored

On The Market

A Chic Family Home In The Heart Of Fitzroy Is For Sale!

A unique renovated home with crazy paving, double height ceilings and a north-facing backyard in the most tightly held pocket of Fitzroy.

On The Market

This Eclectic Terrace House Opposite Edinburgh Gardens Is For Sale!

Live opposite Edinburgh Gardens in this Victorian terrace, featuring an architect-designed renovation with sustainable features.
1.34

One Room Wonders

A Classic, Colourful Kids Room Transformation

We transform a simple baby's bedroom, with Surround by Laminex wall panelling, and a playful injection of colour, pattern and texture!

Shopping

Greenhouse Interiors Have Transformed This Heritage Warehouse Into A Fully Shoppable Interiors Mega Space!

Julia Green’s latest venture is her most ambitious yet - a completely shoppable interior project spanning 600 square metres and two floors...

On The Market

A Masterfully Renovated Victorian In Kensington Is For Sale

This four-bedroom Victorian home with an extension by Nicholas Murray Architects has hit the market in Kensington.

View Comments

Similar Stories

Events

'Flowering NOW' Blooms In Collingwood

Thirteen of Melbourne’s favourite florists showcase blooms and creative installations at this new collaborative flower show.
Miriam McGarry

Creative People

6 Experimental Florists You Should Know About!

Meet the young Australian botanical artists pushing the limits of floristry.
Miriam McGarry

TDF Design Awards

The Best Of Floral Design In The TDF Design Awards!

A closer look at the finalists in the Floral Design category of the TDF Design Awards!

This Week

Homes

An Art Deco-Meets-Warehouse Apartment With A Private Rooftop!

Charlotte Ree's Potts Point apartment is a unique mix of art deco architecture and warehouse features, with one very enviable rooftop!

On The Market

A Chic Family Home In The Heart Of Fitzroy Is For Sale!

A unique renovated home with crazy paving, double height ceilings and a north-facing backyard in the most tightly held pocket of Fitzroy.

Christmas Countdown

Stuff Your Stocking With Some Suave Staples + Score 10% Off At Designstuff!

We’ve curated the perfect gifting lineup from the Scandinavian-focussed design store including Ferm Living, Købn and Krof!
Lucy Feagins

News

These Hand Painted Ceramics Celebrate The Soft Power Of Women

Femme Fantasy is the new 22-piece collaborative collection of painted, ceramic vessels from artist Marisa Mu and ceramicist Alicia McVilly.

Podcast

Cormach Evans On Creating Space For Aboriginal Excellence, On TDF Talks

In our podcast season finale, Yorta Yorta man Cormach Evans talks to host Lucy Feagins about the two organisations he founded and directs: S...

On The Market

A Masterfully Renovated Victorian In Kensington Is For Sale

This four-bedroom Victorian home with an extension by Nicholas Murray Architects has hit the market in Kensington.

Architecture

An Equally Practical + Aspirational Family Home

A transformed St Kilda West home by Lucy Clemenger Architects, that takes advantage of its park-side site.

Stays

A Secluded Alpine A-Frame In The Kangaroo Valley

At every opportunity the choice is to be unplugged rather than switched on in this architecturally designed accommodation in New South Wales...

A Day In The Life

A Day In The Life Of Writer + Fearless Feminist Advocate, Clementine Ford

We spend a day with author, broadcaster and public commentator in the midst of the release of her new book - 'How We Love'.
1.34

One Room Wonders

A Classic, Colourful Kids Room Transformation

We transform a simple baby's bedroom, with Surround by Laminex wall panelling, and a playful injection of colour, pattern and texture!

News

A Fabulous Fresh Festive Collection From Studio Milligram

Designed in collaboration with artist Jo Dyer, Studio Milligram’s new Christmas collection is inspired by the colours of an Australian sum...
Sponsored

Shopping

Greenhouse Interiors Have Transformed This Heritage Warehouse Into A Fully Shoppable Interiors Mega Space!

Julia Green’s latest venture is her most ambitious yet - a completely shoppable interior project spanning 600 square metres and two floors...

Architecture

A Truly Sympathetic Mid-Century Home Renovation

Pop Architecture returned this 1960 mid-century home in Ivanhoe East to its former glory through interior alterations.

On The Market

This Eclectic Terrace House Opposite Edinburgh Gardens Is For Sale!

Live opposite Edinburgh Gardens in this Victorian terrace, featuring an architect-designed renovation with sustainable features.

Interiors

Summer 2022 Colour Trend Predictions + WIN Dulux Paint & A Rachel Castle Artwork!

Get inspired by these vibrant and joyous Dulux paint colours set to take over home interiors this summer. Plus, your chance to win 20 litres...

Similar Stories

Events

'Flowering NOW' Blooms In Collingwood

Thirteen of Melbourne’s favourite florists showcase blooms at this new collaborative, contemporary flower show.
Miriam McGarry

Creative People

6 Experimental Florists You Should Know About!

Meet the young Australian botanical artists pushing the limits of floristry.
Miriam McGarry

TDF Design Awards

The Best Of Floral Design In The TDF Design Awards!

A closer look at the finalists in the Floral Design category of the TDF Design Awards!

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.