Primula Floral Styling
Eliza Rogers, aka Primula Floral Styling was always drawn to flowers as a teenager. But it was discovering the incredible floral artworks in the New York events scene that really excited her. This exciting ‘new era of floristry’, of large scale sculpture and installation, was what inspired Eliza to explore floristry as a career.
Eliza is passionate about creating a more sustainable future for the floristry industry, and since moving to Hobart is excited about being directly connected to the local growers. She explains ‘there’s no flower market in Tassie, so instead I have a network of local growers who I source my flowers from.’
Beyond hoping for a floristry future that is ‘a little more wild and weedy’, Eliza also shares her botanical expertise through ‘The Hosting Masterclass’ series, where she shows students how to ‘go beyond the traditional “flower arranging” realm.’