This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

The Gold Coast's Cutest Design Store

Shopping

Expanding a business can often mean outgrowing a site, and leaving behind the furniture and displays that once supported the enterprise. But what might designing for future growth look like?

We chat with Chloe Naughton about her collaboration with Daniel Wilson on the fit-out of Gold Coast boutique Kind Curations, about future-proofing their designs through the use of refined modular furniture. Good for the environment, and good for business!

12th July, 2019

Welcome to Kind Curations in the Gold Coast. Photo – Andy Macpherson.

A thoughtful selection of products, displayed on modular furniture.

Owners Kasey Attard and Sam Treffers in their Gold Coast store. Photo – Andy Macpherson.

The muted tones of the fit-out allowed the products to take centre stage. Photo – Andy Macpherson.

Designed to expansion! Photo – Andy Macpherson.

As the business grows in size, the modular furniture adapts with it. Photo – Andy Macpherson.

The furniture can be arranged in allow a variety of functions. Photo – Andy Macpherson.

Designed to minimise waste, and maximise the shopping experience. Photo – Andy Macpherson.

Miriam McGarry
Friday 12th July 2019

In 2007, Chloe Naughton and Daniel Wilson designed the sleek and refined fit-out for contemporary homewares fashion and accessories stores, Kind Curations, located in Cornerstone Stores on the Gold Coast.  Owners Kasey Attard and Sam Treffers were curating items from brands that work in a responsible and sustainable manner… so the design of the shop needed to reflect this ethos.

Chloe and Daniel were already familiar with the Richards and Spence designed architecture, and relished the opportunity to design their own fit-out in an architecturally designed space they admired.

Kind Curations’ original lease was for a single tenancy, but Kasey and Sam always had ambitions to grow their business. When Chloe and Daniel first designed the space in 2017, they did so with future growth in mind. This informed their clever use of modular furniture, that would simplify the construction process and minimise material waste, and ‘also provide flexibility, allowing for the testing of different product ranges and displays in multiple ways.’

Chloe explains that the ‘material palette of birch ply and radiata pine provides a muted backdrop for the diverse range of products to remain the focal point.’ As everything is made in loose, moveable components, the owners can re-imagine the space easily to change displays, without losing any of the brand’s well-honed identity. Chloe also highlights how the modular forms were deliberately fabricated to use standard material dimensions, to minimise any material waste in the production process.

The stackable, moveable, tessellating furniture provide a perfect platform to highlight Kind Curations’ carefully selected product range, which includes brands that are environmentally responsible, as well as the work of local designers and makers. Dan cites the Hunchmarks Ceramics by Tim Wilson and ‘anything by Patagonia’ as favourites, while Chloe swoons over the glassware by Maison Balzac, and accessories from St Agni.

As the business goes from strength-to-strength, the sleek modular fit-out is ready for any future expansions!

Kind Curations
Shop 3/570
Gold Coast Hwy
Tugun QLD

This Week

Gardens

A Majestic Restoration For A Legendary Heritage Garden

This 150-year-old garden in Deepdene is listed on the National Trust and is rumoured to have been originally designed by the creator of the
Sasha Gattermayr

Interiors

The Best Australian Interiors Announced!

The Australian Interior Design Awards 2020 winners are revealed.
Sasha Gattermayr

Shopping

10 Of The Best Blankets To Get You Through Winter

Feeling the cold this week? Us too. Layer up with a cosy new blanket by one of these (mostly local!) brands.
Sasha Gattermayr

Gardens

A Suburban Backyard Transformed Into A Lush Garden Retreat

Mud Office complements a modern Ivanhoe extension with this magnificent green retreat!
Sasha Gattermayr

Interiors

'High-Low’ Home Styling Done Right, With Lauren Li

Our interior design columnist shows us how to pair investment pieces with simple, great value furniture options - in a way that makes the mo...
Lauren Li

Shopping

Bespoke Terrazzo Furniture From Mortadello

The Melbourne-based one-man-show handmaking cold-cut terrazzo furniture in every colour.
Sasha Gattermayr

On The Market

An Interior Designer’s 1930s South Yarra Home Is Up For Sale!

One of South Yarra’s tightly held 1930s homes has hit the market, featuring a masterful renovation by its interior designer owner.

Interiors

A Mid-Century Inspired Prefab Extension!

Modscape design a modular extension to suit a mid-century Elsternwick house.

On The Market

A Handball Court Turned Architect’s Residence Hits The Market!

An 1860s building converted into a home in the 1970s by architect John Mockridge is for sale in Carlton.

Architecture

A Small Footprint, Japanese-Inspired Home in Sydney

The architect-owner used traditional machiya architecture to enhance the efficiency of this small house!
Sasha Gattermayr

Architecture

An Extraordinary Transformation For This Heritage Sandstone Home

A dilapidated 1870's home in Sydney's Balmain East is restored and extended, with a new concrete addition by Benn + Penna Architecture.

Art

TDF Collect Presents ‘Different Sorta Colour’ – An Online Exhibition

Get to know the five artists in our Indigenous group art exhibition, 'Different Sorta Colour'. Sales are open now!

Homes

A Renovated Blue Mountains Home With Soul

A rundown fibro house in the Blue Mountains transformed into a joyful home for a family of six!

Architecture

A Contemporary Farmhouse In Suburban Melbourne!

MRTN Architects design a farmhouse suitable for suburbia in Melbourne's Fairfield!

News

A Free Virtual Art Fair Is Coming!

Melbourne Art Fair unveils a digital program of free exhibitions, studio tours + panel events!
Sponsored

View Comments

Similar Stories

Shopping

A Rare Retail Success Story

We revisit The Shelley Panton Store in Melbourne to find out how it's still going strong, a decade on!
Elle Murrell

News

St Agni Put Their Best Foot Forward In Brisbane

An earthy new retail store that connects with the Byron Bay-based brand’s quality, relaxed ethos.

Studio Visit

The Reinvention Of A Beloved Brisbane Artist

A chance meeting with a potter abroad inspired Rose Jensen-Holm to turn to the wheel, with a new exhibition opening this Friday.
Jo Hoban

This Week

Architecture

A Small Footprint, Japanese-Inspired Home in Sydney

The architect-owner used traditional machiya architecture to enhance the efficiency of this small house!
Sasha Gattermayr

News

A Free Virtual Art Fair Is Coming!

Melbourne Art Fair unveils a digital program of free exhibitions, studio tours + panel events!
Sponsored

Interiors

A Mid-Century Inspired Prefab Extension!

Modscape design a modular extension to suit a mid-century Elsternwick house.

Interiors

'High-Low’ Home Styling Done Right, With Lauren Li

Our interior design columnist shows us how to pair investment pieces with simple, great value furniture options - in a way that makes the mo...
Lauren Li

Gardens

A Suburban Backyard Transformed Into A Lush Garden Retreat

Mud Office complements a modern Ivanhoe extension with this magnificent green retreat!
Sasha Gattermayr

Gardens

A Majestic Restoration For A Legendary Heritage Garden

This 150-year-old garden in Deepdene is listed on the National Trust and is rumoured to have been originally designed by the creator of the
Sasha Gattermayr

Shopping

Bespoke Terrazzo Furniture From Mortadello

The Melbourne-based one-man-show handmaking cold-cut terrazzo furniture in every colour.
Sasha Gattermayr

Art

TDF Collect Presents ‘Different Sorta Colour’ – An Online Exhibition

Get to know the five artists in our Indigenous group art exhibition, 'Different Sorta Colour'. Sales are open now!

Architecture

A Contemporary Farmhouse In Suburban Melbourne!

MRTN Architects design a farmhouse suitable for suburbia in Melbourne's Fairfield!

Shopping

10 Of The Best Blankets To Get You Through Winter

Feeling the cold this week? Us too. Layer up with a cosy new blanket by one of these (mostly local!) brands.
Sasha Gattermayr

Homes

A Renovated Blue Mountains Home With Soul

A rundown fibro house in the Blue Mountains transformed into a joyful home for a family of six!

On The Market

An Interior Designer’s 1930s South Yarra Home Is Up For Sale!

One of South Yarra’s tightly held 1930s homes has hit the market, featuring a masterful renovation by its interior designer owner.

Architecture

An Extraordinary Transformation For This Heritage Sandstone Home

A dilapidated 1870's home in Sydney's Balmain East is restored and extended, with a new concrete addition by Benn + Penna Architecture.

On The Market

A Handball Court Turned Architect’s Residence Hits The Market!

An 1860s building converted into a home in the 1970s by architect John Mockridge is for sale in Carlton.

Interiors

The Best Australian Interiors Announced!

The Australian Interior Design Awards 2020 winners are revealed.
Sasha Gattermayr

Similar Stories

Shopping

A Rare Retail Success Story

We revisit The Shelley Panton Store in Melbourne – still going strong, a decade on!
Elle Murrell

News

St Agni Put Their Best Foot Forward In Brisbane

An earthy new retail store that connects with the Byron Bay-based brand’s quality, relaxed ethos.

Studio Visit

The Reinvention Of A Beloved Brisbane Artist

A chance meeting with a potter abroad inspired Rose Jensen-Holm to turn to the wheel, with a new exhibition opening this Friday.
Jo Hoban