This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A New Start-Up That Packs A Punch + A Giveaway!

Shopping

July can be a rough month in Australia. Every third friend is flooding Instagram with bikini shots from Santorini or pasta feasts in Puglia. It’s the best month to escape to the Northern Hemisphere, and this has inspired the name of the Australian luggage brand!

If you are lucky enough to be travelling this winter or have future plans for adventure – one fortunate person will also win a trio of July suitcases: their Carry On, Checked and Checked Plus offerings, complete with personalised monogramming! Simply fill out the form below to go into the draw!

23rd July, 2019

Photography – Daniel Herrmann-Zoll. Styling – Natalie Turnbull.

Photography – Daniel Herrmann-Zoll. Styling – Natalie Turnbull.

Photography – Daniel Herrmann-Zoll. Styling – Natalie Turnbull.

Photography – Daniel Herrmann-Zoll. Styling – Natalie Turnbull.

The idea for July emerged from growing frustrations about the luggage available to customers. Co-founder and chief brand officer Athan Didaskalou explains he was disappointed to discover that the luggage industry is ‘focused on making products as cheap as possible, often with confusing options’ that left buyers with wobbly bags that only lasted for one trip.

After reading through over 4,000 luggage reviews (that is real commitment to research!), Athan and business partner Richard Li saw an opportunity to create a new option for customers – in between cheap single-use travel accessories, and expensive luxury items. July was born, with the idea of giving ‘people of all economic situations the opportunity to own luggage that lasts a lifetime’.

The luggage is designed in collaboration with the One Design Office in Cremorne, and quality, usability and durability inform every decision – they offer 100-day trials and a lifetime warranty! Athan highlights that when they were unable to find wheels with a smooth enough roll – they partnered with a ‘best-in-class manufacturing facility in China and recreated our own wheels’. The Carry On also features a major-airline-approved ejectable battery that can charge your phone and laptop.

As the brand gets ready to launch their store in Melbourne’s Emporium, and are creating new packing cell soft accessories – they have also worked with TDF alumni stylist Nat Turnbull and photographer Daniel Heramnn-Zoll to show off their luggage in style. Their shoot was informed by connection between travel and movement, but ‘without being too obvious,’ tells Athan. The styling transforms items that you would ‘traditionally fold and pack’ into having a gentle sculptural sense of movement.

Athan concludes by enthusing that ‘through July, we hope to take a piece of Melbourne out into the world.’ For your own chance to roll a piece of locally-designed, hand-monogrammed luggage through your next travel destination, see below!

Win three July suitcases: Carry On (40 litre), Checked (80 litre) and Checked Plus (110 litre), with personalised monogramming, valued at over $1,100!

-
Sign up to our daily or
weekly newsletter below.
(Receive our top Story Every Weekday)
OR
('Best of the Week' Highlights Every Friday)
(optional)

If you are already a newsletter subscriber, please check any box – we won’t modify your subscription. Please also be following @thedesignfiles and @july on Instagram to win.

You can read the full terms and conditions here.

Thank you! You are now in the running to win, with the winner contacted via email on Tuesday, July 30th, 2019.

View Comments

Similar Stories

Made of Ballarat

Meet The Leather Crafter Keeping Traditional Techniques Alive

In Made Of Ballarat spirit, we speak to Jess Cameron-Wootten about moving his workshop from the big smoke to the historic city in regional V...

Creative People

A New Not-For-Profit Fashion Collection From The Top End

NORTH unveils its Tiwi Strong Women range of garments, accessories and soft furnishings, featuring original prints from Tiwi Islands artists...
Elle Murrell

Fashion

Duzenman

On-the-spot customisation and a new Melbourne store for local leather accessories label, Duzenman.

This Week

Shopping

Bright New Ceramic Artists On Show At The Old Clare Hotel

An old bottle shop is home to some of Sydney’s best emerging design until this Sunday!
Maggie Scardifield

Modernist Australia

1970s Excellence On The Market In Eaglemont

Nestled within the Glenard Estate designed by Walter Burley Griffin and Marion Griffin, this four-bedroom stunner brings the WOW-factor!
Patricia Callan

News

Tamara Dean, Bill Henson + Janet Laurence In Conversation With The Planthunter

Georgina Reid of The Planthunter sits down with artists Tamara Dean, Bill Henson + Janet Laurence in a new conversation series connecting ar...
Amelia Barnes

TDF Design Awards

Celebrating Australia's Best Stylists And Art Directors

Highlighting ten outstanding styling and art direction projects, shortlisted for the TDF Design Awards!

Food

Julia Busuttil Nishimura's Seasonal Flavours : Citrus

One of our FAVE foodies, Julia Busuttil-Nishimura joins TDF this month as a columnist! First up, she shares a flavour-packed roasted caulifl...
Julia Busuttil Nishimura

Homes

A Prahran East Atelier Adorned With Layers Of History

Revered Melbourne interior designer Tigger Hall shares her artistic home, filled with objects from all over the globe.
Lucy Feagins
  19 hours ago
3:04

Shopping

Sheridan + Grandiflora, Australian Botanicals And Bedding!

Our latest video, celebrating a very special collaboration between Sheridan and Grandiflora.

News

Join The ‘Garden Party’

A star-studded group exhibition at BSIDE Gallery from August 21-25th of illustration, textiles and ceramics that celebrates growing together...
Miriam McGarry
  8 hours ago

Art

Balenciaga Comes To Bendigo!

Direct from the Victoria and Albert museum in London, the ground-breaking exhibition ‘Balenciaga: Shaping Fashion’ arrives at the Bendig...
Miriam McGarry

News

Buxton Contemporary Reflects On 100 Years Of Bauhaus Design

See archival footage and contemporary works inspired by the Bauhaus movement in this Melbourne exhibition.
Amelia Barnes

News

Australian Ceramics Open Studios Is On Again This Weekend!

Clay artists around Australia are opening their doors this weekend for Australian Ceramics Open Studios 2019.
Amelia Barnes

Architecture

The Apple Crate Shack On The Apple Isle!

A $60,000 budget goes a long way in this ambitious project in Flowerpot, Tasmania.
Miriam McGarry

News

All Are Welcome At North Melbourne School Of Displacement

Learn about and honour the First Nations in this accessible North Melbourne discussion series.
Amelia Barnes
48:47

Podcast

TDF Talks with Architect, IADV Co-founder, and Academic Jefa Greenaway

The trailblazing architect, advocate and academic reflects on his pivotal role as the first indigenous architect to be registered in Victori...

Interiors

Brown Is The New Neutral

Brown is back! Lauren Li gives us the lowdown on how to add warmth and texture to your home, with this somewhat divisive colour.
Lauren Li
  11 hours ago

Similar Stories

Made of Ballarat

Meet The Leather Crafter Keeping Traditional Techniques Alive

In Made Of Ballarat spirit, we speak to Jess Cameron-Wootten about moving his workshop from the big smoke to the historic city in regional V...

Creative People

A New Not-For-Profit Fashion Collection From The Top End

NORTH unveils its Tiwi Strong Women range of garments, accessories and soft furnishings.
Elle Murrell

Fashion

Duzenman

On-the-spot customisation and a new Melbourne store for local leather accessories label, Duzenman.