This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Doubling Down On Bedding With Milou Milou

Shopping

There is a new kid on the bedding block! What differentiates Milou Milou is the unique production process, which allows customers to design their own double-sided and reversible colour combinations!

The company utilises excess linen from larger companies to make their product, in what founder Sophie Gandar describes a ‘luxury re-purposing.’ Take a tour of the newly launched Milou Milou website, with photographs styled by TDF OG team-member Nat Turnbull, who was given the clear design brief: ‘no beds!’

16th May, 2019

Milou Milou is the new linen brand from Sophie Gandar. Photo – Lillie Thompson. Styling – Nat Turnbull.

The range is created from luxury pre-purposed flax linen. Photo – Lillie Thompson. Styling – Nat Turnbull.

Customers design their own double-sided and reversible colour combinations. Photo – Lillie Thompson. Styling – Nat Turnbull.

The Melbourne-designed range is made in Shanghai. Photo – Lillie Thompson. Styling – Nat Turnbull.

Founder Sophie Gandar describes her approach as ‘luxury re-purposing’. Photo – Lillie Thompson. Styling – Nat Turnbull.

The brand brings a new life to over-ordered linen from larger companies. Photo – Lillie Thompson. Styling – Nat Turnbull.

TDF OG Nat Turnbull styled the campaign. Photo – Lillie Thompson. Styling – Nat Turnbull.

Nat was given the clear design brief: ‘no beds!’ Photo – Lillie Thompson. Styling – Nat Turnbull.

Miriam McGarry
Thursday 16th May 2019

‘We use ‘dead stock’ from other larger producers… our ethos is low-impact, sustainable retail and business practice.’ – Sophie Gandar.

Milou Milou founder Sophie Gandar started researching flax linen when she was unable to find bedding in the exact palette she had in mind. She explains that she stumbled across a supplier, and had a ‘eureka moment’. She highlights, ‘as soon as I saw that first beautiful piece, I knew that we could build a brand around it, and bring tailored made-to-order pieces back to the industry’. Sophie brought her designer/developer sister Rosaria on board, and Milou Milou was born!

After working on both her own business ventures, and within the architecture industry, Sophie was inspired by the creative entrepreneurialism of her designer, filmmaker and artist friends. She emphasises ‘I drew on the strength from others to be confident in what I can do, and learn the rest of the fly’.

The brand allows customers to design their own combination of colours, where every purchase is a custom order. Sophie explains that by using ‘dead stock’ from other larger producers, ‘our ethos is low-impact, sustainable retail and business practice – we carbon offset, are plastic-free, and we waste nothing’. The pieces are woven, dyed and sewn to order in Shanghai, with customers choosing between 26 shades in this ‘luxury re-purposing’ model.

The name Milou comes from the French name of Snowy, the much adored white dog in the cartoon Tintin. The double name ‘made sense as our duvet covers, pillow covers and pillowcases are double-sided/reversible,’ Sophie explains. Double delights!

Take a tour through the Nat Turnbull-art directed bedding shoot, where the design brief from Sophie was simply ‘no beds!’ Given the brand’s emphasis on unique textiles and customisation, it makes perfect sense that this playful, graphic photo series makes the fabric the star of the show.

This Week

Homes

Louella Boitel Gill's Loved And Layered Bungalow By The Beach

Interior and furniture designer Louella Boîtel-Gill has turned her former Airbnb in the Northern Rivers into an idyllic family home.

Architecture

This Couple's Home Is Two Houses In One!

Coy Yiontis Architects have designed this home with separate areas for a couple who have been living together for 50 years. His and hers goa...

News

A Starlight Summer Festival To Begin In Heide’s Sculpture Park

Get your socialising mojo back with this cultural program of dance events, music acts and Indigenous storytelling at Heide Museum of Modern
Sponsored

Studio Visit

Dive Into The Colourful, Creative World of Melbourne's Designer-Of-The-Moment, Danielle Brustman

Know her name but not her story? Welcome to the vibrant world of designer Danielle Brustman, at her incredible studio in Collingwood Yards!
Sasha Gattermayr

Architecture

A Sleek, Surprising Reworking Of A Victorian Cottage

A humble but innovative extension by Blair Smith Architecture has totally modernised this Victorian cottage in Brunswick.
42:51

Podcast

TDF Talks with Plant Designer, Jenna Holmes of Plant Mama

In this podcast conversation, Jenna of 'Plant Mama' and 'Pasta Mama' shares how she has built and grown two very different businesses from t...

News

Swoon-Worthy Luggage For The Perfect Weekend Escape

Local luggage experts July prep us for the summer of local travel with the slick new ‘Daybreak’ range.
Sponsored

Studio Visit

Inside The Dreamy Garden Shed Studio Of Emerging Ceramic Artist, Anni Hagberg

Introducing the graduate artist who was the recipient of The Design Files Emerging Maker Award at Craft Victoria's annual 'Fresh!' exhibitio...
Sasha Gattermayr

News

Colourful New Kids Books From A Legendary Local Illustrator

Artist Kat MacLeod teaches us our ABCs in this super cute range of books from Thames & Hudson.
Sasha Gattermayr
  Less than an hour ago

Stays

This Revitalised Motel With Old Hollywood Vibes Is Byron Bay's Newest Design Destination

A little bit Los Angeles, a little bit Ibiza, this beautiful new accommodation in the heart of the Northern Rivers is a showcase of local de...
Sasha Gattermayr

Furniture

The Tradie Brotherhood Behind Our Newest Furniture Obsession

Brothers Jack and Mark Fearon combine their experience as a plumber and boilermaker to create the most colourful, characterful furniture goi...
Sasha Gattermayr

Interiors

The 5 Rules Of Good Kitchen Design, According To Cantilever Interiors

A good kitchen starts with observing these five rules, brought to you by Australian design and manufacturing kitchen brand Cantilever Interi...

Architecture

A Lean, Clean Renovation To A Grand Heritage Weatherboard

ioa Studio transforms a cavernous Victorian residence into a light, bright contemporary home - and adds an element of surprise!
Sasha Gattermayr
  3 hours ago
02:40

Small Business

Our (Free!) Small Business Summer School Is Here!

Got a burning business idea but no idea where to start? Small Business Consultant Fiona Killackey is here to guide you through how to get st...
Lucy Feagins
  11 hours ago

Architecture

A Victorian Terrace That Plays Design Gymnastics!

Melbourne's colour masters Wowowa are back with another clever Victorian renovation!

View Comments

Similar Stories

Get A Good Night's Sleep, With These Top 10 Bed Linen Brands

Celebrating World Sleep Day (today!) with top tips for a good night's sleep, from ten of the best bed linen brands.

Style It Make It

Bedroom Styling, Winter to Spring

Take your bedroom from Winter to Spring, with our new how-to series in partnership with Sheridan Australia.

This Week

Stays

This Revitalised Motel With Old Hollywood Vibes Is Byron Bay's Newest Design Destination

A little bit Los Angeles, a little bit Ibiza, this beautiful new accommodation in the heart of the Northern Rivers is a showcase of local de...
Sasha Gattermayr

News

Colourful New Kids Books From A Legendary Local Illustrator

Artist Kat MacLeod teaches us our ABCs in this super cute range of books from Thames & Hudson.
Sasha Gattermayr
  Less than an hour ago

Interiors

The 5 Rules Of Good Kitchen Design, According To Cantilever Interiors

A good kitchen starts with observing these five rules, brought to you by Australian design and manufacturing kitchen brand Cantilever Interi...

Architecture

This Couple's Home Is Two Houses In One!

Coy Yiontis Architects have designed this home with separate areas for a couple who have been living together for 50 years. His and hers goa...

Homes

Louella Boitel Gill's Loved And Layered Bungalow By The Beach

Interior and furniture designer Louella Boîtel-Gill has turned her former Airbnb in the Northern Rivers into an idyllic family home.

Architecture

A Victorian Terrace That Plays Design Gymnastics!

Melbourne's colour masters Wowowa are back with another clever Victorian renovation!

Architecture

A Lean, Clean Renovation To A Grand Heritage Weatherboard

ioa Studio transforms a cavernous Victorian residence into a light, bright contemporary home - and adds an element of surprise!
Sasha Gattermayr
  3 hours ago
42:51

Podcast

TDF Talks with Plant Designer, Jenna Holmes of Plant Mama

In this podcast conversation, Jenna of 'Plant Mama' and 'Pasta Mama' shares how she has built and grown two very different businesses from t...

News

A Starlight Summer Festival To Begin In Heide’s Sculpture Park

Get your socialising mojo back with this cultural program of dance events, music acts and Indigenous storytelling at Heide Museum of Modern
Sponsored

News

Swoon-Worthy Luggage For The Perfect Weekend Escape

Local luggage experts July prep us for the summer of local travel with the slick new ‘Daybreak’ range.
Sponsored

Architecture

A Sleek, Surprising Reworking Of A Victorian Cottage

A humble but innovative extension by Blair Smith Architecture has totally modernised this Victorian cottage in Brunswick.

Furniture

The Tradie Brotherhood Behind Our Newest Furniture Obsession

Brothers Jack and Mark Fearon combine their experience as a plumber and boilermaker to create the most colourful, characterful furniture goi...
Sasha Gattermayr
02:40

Small Business

Our (Free!) Small Business Summer School Is Here!

Got a burning business idea but no idea where to start? Small Business Consultant Fiona Killackey is here to guide you through how to get st...
Lucy Feagins
  11 hours ago

Studio Visit

Dive Into The Colourful, Creative World of Melbourne's Designer-Of-The-Moment, Danielle Brustman

Know her name but not her story? Welcome to the vibrant world of designer Danielle Brustman, at her incredible studio in Collingwood Yards!
Sasha Gattermayr

Studio Visit

Inside The Dreamy Garden Shed Studio Of Emerging Ceramic Artist, Anni Hagberg

Introducing the graduate artist who was the recipient of The Design Files Emerging Maker Award at Craft Victoria's annual 'Fresh!' exhibitio...
Sasha Gattermayr

Similar Stories

Get A Good Night's Sleep, With These Top 10 Bed Linen Brands

Top tips for a good night's sleep, from ten of the best bed linen brands.

Style It Make It

Bedroom Styling, Winter to Spring

Take your bedroom from Winter to Spring, with our new how-to series in partnership with Sheridan Australia.

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.