This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Doubling Down On Bedding With Milou Milou

Shopping

There is a new kid on the bedding block! What differentiates Milou Milou is the unique production process, which allows customers to design their own double-sided and reversible colour combinations!

The company utilises excess linen from larger companies to make their product, in what founder Sophie Gandar describes a ‘luxury re-purposing.’ Take a tour of the newly launched Milou Milou website, with photographs styled by TDF OG team-member Nat Turnbull, who was given the clear design brief: ‘no beds!’

16th May, 2019

Milou Milou is the new linen brand from Sophie Gandar. Photo – Lillie Thompson. Styling – Nat Turnbull.

The range is created from luxury pre-purposed flax linen. Photo – Lillie Thompson. Styling – Nat Turnbull.

Customers design their own double-sided and reversible colour combinations. Photo – Lillie Thompson. Styling – Nat Turnbull.

The Melbourne-designed range is made in Shanghai. Photo – Lillie Thompson. Styling – Nat Turnbull.

Founder Sophie Gandar describes her approach as ‘luxury re-purposing’. Photo – Lillie Thompson. Styling – Nat Turnbull.

The brand brings a new life to over-ordered linen from larger companies. Photo – Lillie Thompson. Styling – Nat Turnbull.

TDF OG Nat Turnbull styled the campaign. Photo – Lillie Thompson. Styling – Nat Turnbull.

Nat was given the clear design brief: ‘no beds!’ Photo – Lillie Thompson. Styling – Nat Turnbull.

Miriam McGarry
Thursday 16th May 2019

‘We use ‘dead stock’ from other larger producers… our ethos is low-impact, sustainable retail and business practice.’ – Sophie Gandar.

Milou Milou founder Sophie Gandar started researching flax linen when she was unable to find bedding in the exact palette she had in mind. She explains that she stumbled across a supplier, and had a ‘eureka moment’. She highlights, ‘as soon as I saw that first beautiful piece, I knew that we could build a brand around it, and bring tailored made-to-order pieces back to the industry’. Sophie brought her designer/developer sister Rosaria on board, and Milou Milou was born!

After working on both her own business ventures, and within the architecture industry, Sophie was inspired by the creative entrepreneurialism of her designer, filmmaker and artist friends. She emphasises ‘I drew on the strength from others to be confident in what I can do, and learn the rest of the fly’.

The brand allows customers to design their own combination of colours, where every purchase is a custom order. Sophie explains that by using ‘dead stock’ from other larger producers, ‘our ethos is low-impact, sustainable retail and business practice – we carbon offset, are plastic-free, and we waste nothing’. The pieces are woven, dyed and sewn to order in Shanghai, with customers choosing between 26 shades in this ‘luxury re-purposing’ model.

The name Milou comes from the French name of Snowy, the much adored white dog in the cartoon Tintin. The double name ‘made sense as our duvet covers, pillow covers and pillowcases are double-sided/reversible,’ Sophie explains. Double delights!

Take a tour through the Nat Turnbull-art directed bedding shoot, where the design brief from Sophie was simply ‘no beds!’ Given the brand’s emphasis on unique textiles and customisation, it makes perfect sense that this playful, graphic photo series makes the fabric the star of the show.

This Week

A Day In The Life

A Day In The Life Of Chrissy Lafian, Founder And Creative Director Of Suku

With teams in both Melbourne and Bali, Chrissy lets us in on how she runs the lifestyle brand she's built from scratch!

Stays

These New Luxury Coastal Cabins On Phillip Island Really Raise The Bar!

A tour of Fives Acres, a brand new boutique accommodation offering on Victoria's rugged South Coast.

News

An Extensive Art And Design Festival Taking Over Brisbane!

Brisbane Art Design (BAD) is a public art program bringing the Sunshine State’s exemplary creative scene to the fore throughout the month
Sponsored

Studio Visit

Experimental Designer Jessie French Is Shaping A Seaweed-Centric Future

The Melbourne artist shares her process of creating seaweed-based bioplastics, the beautiful resin-like homewares she makes from it + what t...

Stays

Northern NSW’s Newest Holiday House, Made From Recycled Materials

Book your stay at Rockhaven at Booyong – a new holiday house made from recycled materials located 40 minutes from Byron Bay.

Creative People

Turn Your Kids' Artwork Into A Treasured Keepsake With Crumb Kids!

Local textile designer Bindi Howarth transforms kids artworks into custom made tea towels, tote bags, pencil cases and cushion covers - so C...

Homes

A Heartwarming Home Of A Stylist (And Family!)

Justine and Bob Murphy's warm and welcoming family home is like a slice of the country... in Northcote!

Modernist Australia

A Modernist Mansion Fit For A 'Contemporary Goddess'!

Designed by architect Iwan Iwanoff in 1959, this incredible home in Mount Lawley, Western Australia is on the market.
Patricia Callan

Food

Julia's Autumnal Weeknight Rocket and Hazelnut Pesto Linguine

Julia Busuttil Nishimura's linguine with a herby rocket and hazelnut pesto is a riff on the classic weeknight family meal by adding earthy,
Julia Busuttil Nishimura

Design Eye

Suzanne Gorman on Modernising a Mid-Century Home

Taking into account considerations of form, function and scale, interior designer Suzanne Gorman shares her design approach for mid century

Interiors

A Crash Course In Renovating Your Own Home From Top To Bottom, With BuildHer Collective

Rebeka Morgan and Kribashini Hannon of BuildHer Collective bring us a new book containing all the info you need to embark on building or ren...
Rebeka Morgan and Kribashini Hannon

News

A New Online Service That Designs Your Own Gallery Wall!

A new digital tool from Framefox allows you to build your own salon-style wall online, and have the final design delivered to your doorstep
Sponsored

Travel

Our Guide To The Perfect Road-Trip On The NSW Central Coast

From Terrigal and Avoca beaches to the lush landscape of Bouddi National Park, here's where to eat, sleep, visit + swim!

Interiors

How To Nail The Bathroom Basics, According To Reece

A crash course in very excellent bathroom design, courtesy of bathrooms + kitchens merchandising leader at Reece Bathrooms, Daniella Santill...

On The Market

A Corner Store Turned Architectural Home Hits The Market In Brunswick

An 1883 shopfront turned architectural home with a pool and sauna is for sale in Brunswick!

View Comments

Similar Stories

Shopping

Get A Good Night's Sleep, With These Top 10 Bed Linen Brands

Celebrating World Sleep Day (today!) with top tips for a good night's sleep, from ten of the best bed linen brands.

Style It Make It

Bedroom Styling, Winter to Spring

Take your bedroom from Winter to Spring, with our new how-to series in partnership with Sheridan Australia.

This Week

Creative People

Turn Your Kids' Artwork Into A Treasured Keepsake With Crumb Kids!

Local textile designer Bindi Howarth transforms kids artworks into custom made tea towels, tote bags, pencil cases and cushion covers - so C...

Modernist Australia

A Modernist Mansion Fit For A 'Contemporary Goddess'!

Designed by architect Iwan Iwanoff in 1959, this incredible home in Mount Lawley, Western Australia is on the market.
Patricia Callan

Food

Julia's Autumnal Weeknight Rocket and Hazelnut Pesto Linguine

Julia Busuttil Nishimura's linguine with a herby rocket and hazelnut pesto is a riff on the classic weeknight family meal by adding earthy,
Julia Busuttil Nishimura

Interiors

How To Nail The Bathroom Basics, According To Reece

A crash course in very excellent bathroom design, courtesy of bathrooms + kitchens merchandising leader at Reece Bathrooms, Daniella Santill...

Stays

These New Luxury Coastal Cabins On Phillip Island Really Raise The Bar!

A tour of Fives Acres, a brand new boutique accommodation offering on Victoria's rugged South Coast.

News

A New Online Service That Designs Your Own Gallery Wall!

A new digital tool from Framefox allows you to build your own salon-style wall online, and have the final design delivered to your doorstep
Sponsored

Stays

Northern NSW’s Newest Holiday House, Made From Recycled Materials

Book your stay at Rockhaven at Booyong – a new holiday house made from recycled materials located 40 minutes from Byron Bay.

Design Eye

Suzanne Gorman on Modernising a Mid-Century Home

Taking into account considerations of form, function and scale, interior designer Suzanne Gorman shares her design approach for mid century

On The Market

A Corner Store Turned Architectural Home Hits The Market In Brunswick

An 1883 shopfront turned architectural home with a pool and sauna is for sale in Brunswick!

Travel

Our Guide To The Perfect Road-Trip On The NSW Central Coast

From Terrigal and Avoca beaches to the lush landscape of Bouddi National Park, here's where to eat, sleep, visit + swim!

A Day In The Life

A Day In The Life Of Chrissy Lafian, Founder And Creative Director Of Suku

With teams in both Melbourne and Bali, Chrissy lets us in on how she runs the lifestyle brand she's built from scratch!

Interiors

A Crash Course In Renovating Your Own Home From Top To Bottom, With BuildHer Collective

Rebeka Morgan and Kribashini Hannon of BuildHer Collective bring us a new book containing all the info you need to embark on building or ren...
Rebeka Morgan and Kribashini Hannon

Studio Visit

Experimental Designer Jessie French Is Shaping A Seaweed-Centric Future

The Melbourne artist shares her process of creating seaweed-based bioplastics, the beautiful resin-like homewares she makes from it + what t...

Homes

A Heartwarming Home Of A Stylist (And Family!)

Justine and Bob Murphy's warm and welcoming family home is like a slice of the country... in Northcote!

News

An Extensive Art And Design Festival Taking Over Brisbane!

Brisbane Art Design (BAD) is a public art program bringing the Sunshine State’s exemplary creative scene to the fore throughout the month
Sponsored

Similar Stories

Shopping

Get A Good Night's Sleep, With These Top 10 Bed Linen Brands

Top tips for a good night's sleep, from ten of the best bed linen brands.

Style It Make It

Bedroom Styling, Winter to Spring

Take your bedroom from Winter to Spring, with our new how-to series in partnership with Sheridan Australia.

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.