This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Why Are There 35,000 Tulips In Melbourne’s CBD?

Creative People

Joost Bakker’s had a big morning. He and eight mates arrived with three trucks to Melbourne’s Hosier Lane at 4:00am. By 6:00am, they’d unloaded the 35,000 tulips that now line the city’s graffiti hotspot.

But why?

5th October, 2018

Hosier Lane in Melbourne’s CBD gets an impromptu tulip garden. Photo – Amelia Stanwix for The Design Files.

It’s the work of environmental activist, zero-waste crusader and restauranteur Joost Bakker. Photo – Amelia Stanwix for The Design Files.

These were destined for a pin, not meeting florists requirement. Photo – Amelia Stanwix for The Design Files.

Joost is livid unethically and unsustainably produced imports flood the Australian flower market. Photo – Amelia Stanwix for The Design Files.

Joost wanted to make a statement about our nonsensical waste… be that of flowers, food or any finite resource, and encourage people to buy local. Photo – Amelia Stanwix for The Design Files.

A newly trialled ‘Sunbelt’ variety of tulip, this batch is deformed. Photo – Amelia Stanwix for The Design Files.

A woman out walking her puppy was also thrilled to collect a bouquet and learn about the purpose. Photo – Amelia Stanwix for The Design Files.

Photo – Amelia Stanwix for The Design Files.

The flowers are locally grown in Silvan. Photo – Amelia Stanwix for The Design Files.

‘‘The point is that most people don’t realise that a lot of flowers are imported – the National Farmers Federation estimates up to 70%’ says Joost. Photo – Amelia Stanwix for The Design Files.

The installation is on Hosier Lane for as long as it lasts (dependant on the public and the authorities). Photo – Amelia Stanwix for The Design Files.

35,000 tulips in total. Photo – Amelia Stanwix for The Design Files.

Joost and eight friends delivered them. Photo – Amelia Stanwix for The Design Files.

The setup took place between 4-6am. Photo – Amelia Stanwix for The Design Files.

Joost hopes the project will get people thinking… and acting! Photo – Amelia Stanwix for The Design Files.

Elle Murrell
Friday 5th October 2018

‘It’s not just about flowers, it’s also about food – it’s about everything!’ – Joost Bakker.

Melbourne woke to tonnes of tulips. They’re free to enjoy, pick and pass on, but the point of it all runs a bit deeper.

Environmental activist, zero-waste crusader and restaurateur Joost Bakker is the early bird behind one epic flower delivery! After learning that his brother’s flower farm, Bakker & Co, had 35,000 tulips destined for a skip bin, he saw it as a prime opportunity to make a statement about our nonsensical waste, be that of flowers, food or any finite resource. This guerilla project also asks us to consider the import of unethical products (which cripples local, well-regulated industries), as well as the systems and legislation that perpetuate unsustainability across the entire country.

So, what’s wrong with the tulips? A newly trialled ‘Sunbelt’ variety, this batch is deformed. The flower heads were stuck in their leaves, meaning they could not be picked at the optimum time to be distributed and wouldn’t be accepted by florists in any case. However, outgrowing this deformation in soil and now blooming, they’re perfectly beautiful!

Being locally-grown in Silvan and not held-up deteriorating in transport and logistics, these flowers could last for up to two weeks in their new city locale, becoming bigger and brighter each day. Unless, of course, they’re picked… but that’s also very much encouraged!

A pair of garbos were some of the first people to arrive on the vibrant scene. ‘“Look at all these plastic tulips, what the hell?” they were saying to each other, until one guy pulled one out and couldn’t believe they were real,’ Joost tells. ‘When they realised I was doing it, he asked if he could take one for his wife, who loves them!’

A woman out walking her puppy was also thrilled to collect a bouquet and learn about the purpose behind the impromptu garden. Shortly after, another popped by to give Joost a coffee, apology and praise – living above the Lane, at 4:30am she’d inquired (a little curtly) as to what he was doing making all that racket! A follower on Instagram, when she later realised she was thrilled and in full support (even coming back a second time to collect her ceramic coffee cup!).

One more challenging convert was a man so appalled (!?) that he scuffed across the cobblestones ranting to himself. Curiosity soon got the better of Mr Confrontational, though, and he had to ask, ‘What’s all this about?’ Upon discovering, he instantly mellowed and backpedalled. When I passed Mr Enlightened five minutes later, he and Joost were still chatting, and I caught the end of an apology. ‘Sorry mate, I take back what I said. But maybe I can move these ones so graffiti artists can access that part of the wall… and so, what other types of flowers are coming from Africa dirt-cheap?” he asked. Joost gave him a hand, along with some stats.

‘The point is that most people don’t realise that a lot of flowers are imported – the National Farmers Federation estimates up to 70%. People just assume they are Australian grown, but there are no labels and no laws around the labelling. Nuts, right?’.

Joost is livid that unethically and unsustainably produced imports flood the Australian flower market. ‘Not only can locals not compete on price, but there’s no quality in the flowers, and it’s giving the whole industry a bad name as it turns people off buying them,’ he says. ‘And it’s not just about flowers, it’s also about food – it’s about everything!’

The installation will be on Hosier Lane, Melbourne, for as long as it lasts (dependant on the public and the authorities). Follow @joostbakker to keep up with his activism and projects.

 

Make A Difference

1. Buy locally-grown – if it’s not labelled, ask or avoid.

2. Opt for organic, sustainably and ethically produced options.

3. Think, plan and act around seasonality – from your meal to your wedding date (for the flowers)!

This Week

Art

Win An Artwork By Ali McNabney-Stevens

This vibrant original artwork by the much-loved Melbourne painter could be yours, thanks to Dulux.
Lucy Feagins
  9 hours ago

Architecture

A Home Designed For Connection

A dual occupancy sub-division results in a surprisingly roomy home for six (!) - the 'Connect Six' House in Brighton, by Whiting Architects....

News

Having A Nice Time!

The Melbourne pop-up plant and gift shop with a focus on plants and local makers.
Sally Tabart

Food

Alice & Marlon's Amazing Wholegrain Mustard

WHO KNEW it was so easy to make your own mustard? SO much better than the store bought variety – think Xmas and summer BBQ crowdpleaser!
Alice Johnson

Modernist Australia

The Beachfront ‘McKay House’ Is Up For Auction This Weekend

A DREAM beach house in Mollymook, New South Wales, designed by one of the nation’s most beloved Modernist firms, Allen Jack + Cottier Arch...
Patricia Callan and Pete Bakacs

Homes

A House With A Heart Of Gold

Real estate gold, in gold rush country! The hand-crafted country home and garden of Luke Mortimer and Steve Burley in Chewton, Victoria.

News

Celebrating One Of Australia’s Most Influential Designers

A retrospective book and exhibition of Akira Isogawa’s 25-year career.
Sally Tabart

News

Reed Gift Fairs Back For A Blockbuster Sydney Event

Australia’s premier retail trade show returns in 2019 with a renewed focus on the home.
Sponsored

Creative People

11 Great Craftspeople Who Can Make You A Table

A round-up of the best bespoke furniture makers and designers in Australia!

News

ACCA’s Explosive New Program Of Reality-Warping Works

The first pieces commissioned by The Macfarlane Fund supporting emerging artists to create career-defining works.
Sponsored

Architecture

A Concrete House In A Coastal Setting

Exploring Australian beachside Brutalism, with 'The Concrete House' by AuHaus in Torquay.
Miriam McGarry

Interiors

Modern Mediterranean Is Having A Moment

Our resident interiors expert translates the latest contemporary interiors craze, inspired by all things Mediterranean.
Lauren Li
  7 hours ago

Regional

In The Field With Australia’s Most Astounding Conservation Organisation

Bush Heritage Australia takes us through their new off-the-grid Michael Tichbon Field Station, perched in the remote Western Australian wild...
Elle Murrell
  15 hours ago

Being Green

Bring Sustainability Into Your Kitchen In Time For Christmas

Generous gift-giving and conscientious home-making made simple, with our guide to sustainable utensils, cleaning products and storage soluti...
Elle Murrell

Architecture

This Is No Ordinary Shed!

Exploring new forms in Australian vernacular architecture, with Atelier Andy Carson in Gerringong, NSW.
Miriam McGarry

View Comments

Similar Stories

Podcast

TDF Talks @Mercedes me With Joost Bakker

Supporting our in-conversation series throughout June and July, a live podcast of Lucy's candid chat with the visionary no-waste crusader an...

Regional

Farm-To-Table + Back Again, With Loop Growers

Tree-changers Alice Star and Phillip Garozzo are waging their own private ‘war on waste’, and it's started a revolutionary local food mo...
Karen Locke

TDF Films

Melbourne Mornings · Joost Bakker

Today we share another film in our ‘Melbourne Mornings’ series. We were so lucky recently to spend the most photogenic morning fil

This Week

Interiors

Modern Mediterranean Is Having A Moment

Our resident interiors expert translates the latest contemporary interiors craze, inspired by all things Mediterranean.
Lauren Li
  7 hours ago

News

Celebrating One Of Australia’s Most Influential Designers

A retrospective book and exhibition of Akira Isogawa’s 25-year career.
Sally Tabart

Modernist Australia

The Beachfront ‘McKay House’ Is Up For Auction This Weekend

A DREAM beach house in Mollymook, New South Wales, designed by one of the nation’s most beloved Modernist firms, Allen Jack + Cottier Arch...
Patricia Callan and Pete Bakacs

Architecture

A Concrete House In A Coastal Setting

Exploring Australian beachside Brutalism, with 'The Concrete House' by AuHaus in Torquay.
Miriam McGarry

Art

Win An Artwork By Ali McNabney-Stevens

This vibrant original artwork by the much-loved Melbourne painter could be yours, thanks to Dulux.
Lucy Feagins
  9 hours ago

News

ACCA’s Explosive New Program Of Reality-Warping Works

The first pieces commissioned by The Macfarlane Fund supporting emerging artists to create career-defining works.
Sponsored

Architecture

This Is No Ordinary Shed!

Exploring new forms in Australian vernacular architecture, with Atelier Andy Carson in Gerringong, NSW.
Miriam McGarry

News

Reed Gift Fairs Back For A Blockbuster Sydney Event

Australia’s premier retail trade show returns in 2019 with a renewed focus on the home.
Sponsored

Homes

A House With A Heart Of Gold

Real estate gold, in gold rush country! The hand-crafted country home and garden of Luke Mortimer and Steve Burley in Chewton, Victoria.

Architecture

A Home Designed For Connection

A dual occupancy sub-division results in a surprisingly roomy home for six (!) - the 'Connect Six' House in Brighton, by Whiting Architects....

Being Green

Bring Sustainability Into Your Kitchen In Time For Christmas

Generous gift-giving and conscientious home-making made simple, with our guide to sustainable utensils, cleaning products and storage soluti...
Elle Murrell

Creative People

11 Great Craftspeople Who Can Make You A Table

A round-up of the best bespoke furniture makers and designers in Australia!

Regional

In The Field With Australia’s Most Astounding Conservation Organisation

Bush Heritage Australia takes us through their new off-the-grid Michael Tichbon Field Station, perched in the remote Western Australian wild...
Elle Murrell
  15 hours ago

News

Having A Nice Time!

The Melbourne pop-up plant and gift shop with a focus on plants and local makers.
Sally Tabart

Food

Alice & Marlon's Amazing Wholegrain Mustard

WHO KNEW it was so easy to make your own mustard? SO much better than the store bought variety – think Xmas and summer BBQ crowdpleaser!
Alice Johnson

Similar Stories

Podcast

TDF Talks @Mercedes me With Joost Bakker

A live podcast of Lucy's candid conversation with the visionary no-waste crusader and designer.

Regional

Farm-To-Table + Back Again, With Loop Growers

Alice Star and Phillip Garozzo have started their own revolutionary local food movement!
Karen Locke

TDF Films

Melbourne Mornings · Joost Bakker

Today we share another film in our ‘Melbourne Mornings’ series. We were so lucky recently to spend the most photogenic morning fil