This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Why Are There 35,000 Tulips In Melbourne’s CBD?

Creative People

Joost Bakker’s had a big morning. He and eight mates arrived with three trucks to Melbourne’s Hosier Lane at 4:00am. By 6:00am, they’d unloaded the 35,000 tulips that now line the city’s graffiti hotspot.

But why?

5th October, 2018

Hosier Lane in Melbourne’s CBD gets an impromptu tulip garden. Photo – Amelia Stanwix for The Design Files.

It’s the work of environmental activist, zero-waste crusader and restauranteur Joost Bakker. Photo – Amelia Stanwix for The Design Files.

These were destined for a pin, not meeting florists requirement. Photo – Amelia Stanwix for The Design Files.

Joost is livid unethically and unsustainably produced imports flood the Australian flower market. Photo – Amelia Stanwix for The Design Files.

Joost wanted to make a statement about our nonsensical waste… be that of flowers, food or any finite resource, and encourage people to buy local. Photo – Amelia Stanwix for The Design Files.

A newly trialled ‘Sunbelt’ variety of tulip, this batch is deformed. Photo – Amelia Stanwix for The Design Files.

A woman out walking her puppy was also thrilled to collect a bouquet and learn about the purpose. Photo – Amelia Stanwix for The Design Files.

Photo – Amelia Stanwix for The Design Files.

The flowers are locally grown in Silvan. Photo – Amelia Stanwix for The Design Files.

‘‘The point is that most people don’t realise that a lot of flowers are imported – the National Farmers Federation estimates up to 70%’ says Joost. Photo – Amelia Stanwix for The Design Files.

The installation is on Hosier Lane for as long as it lasts (dependant on the public and the authorities). Photo – Amelia Stanwix for The Design Files.

35,000 tulips in total. Photo – Amelia Stanwix for The Design Files.

Joost and eight friends delivered them. Photo – Amelia Stanwix for The Design Files.

The setup took place between 4-6am. Photo – Amelia Stanwix for The Design Files.

Joost hopes the project will get people thinking… and acting! Photo – Amelia Stanwix for The Design Files.

Elle Murrell
Friday 5th October 2018

‘It’s not just about flowers, it’s also about food – it’s about everything!’ – Joost Bakker.

Melbourne woke to tonnes of tulips. They’re free to enjoy, pick and pass on, but the point of it all runs a bit deeper.

Environmental activist, zero-waste crusader and restaurateur Joost Bakker is the early bird behind one epic flower delivery! After learning that his brother’s flower farm, Bakker & Co, had 35,000 tulips destined for a skip bin, he saw it as a prime opportunity to make a statement about our nonsensical waste, be that of flowers, food or any finite resource. This guerilla project also asks us to consider the import of unethical products (which cripples local, well-regulated industries), as well as the systems and legislation that perpetuate unsustainability across the entire country.

So, what’s wrong with the tulips? A newly trialled ‘Sunbelt’ variety, this batch is deformed. The flower heads were stuck in their leaves, meaning they could not be picked at the optimum time to be distributed and wouldn’t be accepted by florists in any case. However, outgrowing this deformation in soil and now blooming, they’re perfectly beautiful!

Being locally-grown in Silvan and not held-up deteriorating in transport and logistics, these flowers could last for up to two weeks in their new city locale, becoming bigger and brighter each day. Unless, of course, they’re picked… but that’s also very much encouraged!

A pair of garbos were some of the first people to arrive on the vibrant scene. ‘“Look at all these plastic tulips, what the hell?” they were saying to each other, until one guy pulled one out and couldn’t believe they were real,’ Joost tells. ‘When they realised I was doing it, he asked if he could take one for his wife, who loves them!’

A woman out walking her puppy was also thrilled to collect a bouquet and learn about the purpose behind the impromptu garden. Shortly after, another popped by to give Joost a coffee, apology and praise – living above the Lane, at 4:30am she’d inquired (a little curtly) as to what he was doing making all that racket! A follower on Instagram, when she later realised she was thrilled and in full support (even coming back a second time to collect her ceramic coffee cup!).

One more challenging convert was a man so appalled (!?) that he scuffed across the cobblestones ranting to himself. Curiosity soon got the better of Mr Confrontational, though, and he had to ask, ‘What’s all this about?’ Upon discovering, he instantly mellowed and backpedalled. When I passed Mr Enlightened five minutes later, he and Joost were still chatting, and I caught the end of an apology. ‘Sorry mate, I take back what I said. But maybe I can move these ones so graffiti artists can access that part of the wall… and so, what other types of flowers are coming from Africa dirt-cheap?” he asked. Joost gave him a hand, along with some stats.

‘The point is that most people don’t realise that a lot of flowers are imported – the National Farmers Federation estimates up to 70%. People just assume they are Australian grown, but there are no labels and no laws around the labelling. Nuts, right?’.

Joost is livid that unethically and unsustainably produced imports flood the Australian flower market. ‘Not only can locals not compete on price, but there’s no quality in the flowers, and it’s giving the whole industry a bad name as it turns people off buying them,’ he says. ‘And it’s not just about flowers, it’s also about food – it’s about everything!’

The installation will be on Hosier Lane, Melbourne, for as long as it lasts (dependant on the public and the authorities). Follow @joostbakker to keep up with his activism and projects.

 

Make A Difference

1. Buy locally-grown – if it’s not labelled, ask or avoid.

2. Opt for organic, sustainably and ethically produced options.

3. Think, plan and act around seasonality – from your meal to your wedding date (for the flowers)!

This Week

Shopping

Level Up Your Bathroom With Baina Organic Cotton Towels

These modern, organic cotton towels make us want to ditch every weird towel in our linen closets.
Miriam McGarry

News

Share The Cheer With ‘Cake + Kindness’ Christmas Edition!

The wonderful Merchant Road Events, La Marzocco Home and Market Lane Coffee are coming together December 7 for a bake sale that supports wom...
Miriam McGarry

Christmas Countdown

Bookish Gifts For Christmas With Thames & Hudson - And 30% Off!

Today, we’re perusing the bookshelves at Thames & Hudson… who are offering a staggering 30% off all of our Top Picks for TDF Readers!

Art

The Art Of Abstraction With Emma Currie

In the lead up to our Art&Artefact exhibition, we visit the studio of one incredibly talented emerging Melbourne painter.

Homes

An Interior Designer's 'Comfortably Minimal' Home

The interior designer shares her renovated Glen Iris home, styled for chic and relaxed family living.

News

Museum-Quality Art Pieces At An Affordable Price!

LUMAS Gallery’s Melbourne outpost makes limited art editions and photographic artworks more accessible for all.
Sponsored

In Print

Own A Little Piece Of Ken Done!

The iconic Australian artist releases a series of four mini-books that document some of his greatest works, along with charming personal obs...
Ken Done

Creative People

Get Your Goals In Check, With These Original Artworks By Beci Orpin x kikki.K

kikki K has teamed up with the legendary Melbourne artist to create three original artworks based on new year's goals. Here's how you can wi...

Dream Job

Beatrice Preston Zly, Product Packaging Designer at Aēsop

The RMIT graduate shares how hard work, passion and preparation helped her land her dream job at the iconic Australian brand!

Giveaway

Our Sustainable Summer Edit + Giveaway!

WIN our edit of summer essentials, made from organic, sustainable, biodegradable materials, recycled plastic, and even ocean waste! In partn...
Lucy Feagins
  14 hours ago

Architecture

A Sculptural Home Inspired By The Hepburn Landscape

A distinctive Corten-clad house designed by Robert Nichol and Sons, just outside Hepburn, Victoria.
Amelia Barnes
  5 hours ago

News

Blooming With Love In This Silent Auction

Join Cecilia Fox, Katie Marx and Georgie Boy in raising funds for beloved creative Shonel Bryant of Nomad Styling, who is embarking on treat...
Miriam McGarry

Architecture

A Restrained, Minimal-Waste Home In Byron Bay

Sustainable design principles and a tight budget underpin this home by Studio Jackson Scott.
Amelia Barnes

Christmas Countdown

Local Wines, Craft Beers and Gift Packs At Blackhearts & Sparrows - With 10% Off!

We've perused the shelves of our favourite local wine supplier, to create our very own (discounted!) Xmas gift guide for you!

Stays

A Magically Restorative Waterfront Getaway In Tasmania

Once a dilapidated shack, Captains Rest is now one of the most in-demand boutique accommodations in Tassie!
Amelia Barnes

View Comments

Similar Stories

Podcast

TDF Talks @Mercedes me With Joost Bakker

Supporting our in-conversation series throughout June and July, a live podcast of Lucy's candid chat with the visionary no-waste crusader an...

Regional

Farm-To-Table + Back Again, With Loop Growers

Tree-changers Alice Star and Phillip Garozzo are waging their own private ‘war on waste’, and it's started a revolutionary local food mo...
Karen Locke

TDF Films

Melbourne Mornings · Joost Bakker

Today we share another film in our ‘Melbourne Mornings’ series. We were so lucky recently to spend the most photogenic morning fil

This Week

Architecture

A Restrained, Minimal-Waste Home In Byron Bay

Sustainable design principles and a tight budget underpin this home by Studio Jackson Scott.
Amelia Barnes

Homes

An Interior Designer's 'Comfortably Minimal' Home

The interior designer shares her renovated Glen Iris home, styled for chic and relaxed family living.

Giveaway

Our Sustainable Summer Edit + Giveaway!

WIN our edit of summer essentials, made from organic, sustainable, biodegradable materials, recycled plastic, and even ocean waste! In partn...
Lucy Feagins
  14 hours ago

News

Museum-Quality Art Pieces At An Affordable Price!

LUMAS Gallery’s Melbourne outpost makes limited art editions and photographic artworks more accessible for all.
Sponsored

Christmas Countdown

Bookish Gifts For Christmas With Thames & Hudson - And 30% Off!

Today, we’re perusing the bookshelves at Thames & Hudson… who are offering a staggering 30% off all of our Top Picks for TDF Readers!

Art

The Art Of Abstraction With Emma Currie

In the lead up to our Art&Artefact exhibition, we visit the studio of one incredibly talented emerging Melbourne painter.

Dream Job

Beatrice Preston Zly, Product Packaging Designer at Aēsop

The RMIT graduate shares how hard work, passion and preparation helped her land her dream job at the iconic Australian brand!

Christmas Countdown

Local Wines, Craft Beers and Gift Packs At Blackhearts & Sparrows - With 10% Off!

We've perused the shelves of our favourite local wine supplier, to create our very own (discounted!) Xmas gift guide for you!

News

Blooming With Love In This Silent Auction

Join Cecilia Fox, Katie Marx and Georgie Boy in raising funds for beloved creative Shonel Bryant of Nomad Styling, who is embarking on treat...
Miriam McGarry

In Print

Own A Little Piece Of Ken Done!

The iconic Australian artist releases a series of four mini-books that document some of his greatest works, along with charming personal obs...
Ken Done

Stays

A Magically Restorative Waterfront Getaway In Tasmania

Once a dilapidated shack, Captains Rest is now one of the most in-demand boutique accommodations in Tassie!
Amelia Barnes

Shopping

Level Up Your Bathroom With Baina Organic Cotton Towels

These modern, organic cotton towels make us want to ditch every weird towel in our linen closets.
Miriam McGarry

Architecture

A Sculptural Home Inspired By The Hepburn Landscape

A distinctive Corten-clad house designed by Robert Nichol and Sons, just outside Hepburn, Victoria.
Amelia Barnes
  5 hours ago

News

Share The Cheer With ‘Cake + Kindness’ Christmas Edition!

The wonderful Merchant Road Events, La Marzocco Home and Market Lane Coffee are coming together December 7 for a bake sale that supports wom...
Miriam McGarry

Creative People

Get Your Goals In Check, With These Original Artworks By Beci Orpin x kikki.K

kikki K has teamed up with the legendary Melbourne artist to create three original artworks based on new year's goals. Here's how you can wi...

Similar Stories

Podcast

TDF Talks @Mercedes me With Joost Bakker

A live podcast of Lucy's candid conversation with the visionary no-waste crusader and designer.

Regional

Farm-To-Table + Back Again, With Loop Growers

Alice Star and Phillip Garozzo have started their own revolutionary local food movement!
Karen Locke

TDF Films

Melbourne Mornings · Joost Bakker

Today we share another film in our ‘Melbourne Mornings’ series. We were so lucky recently to spend the most photogenic morning fil