This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Melbourne's Must-See Industrial-Luxe Showroom


After delighting the design community in Sydney, StylecraftHOME has expanded to a new Melbourne showroom in Flinders Lane. With a HASSELL designed fit-out, this new store, stocking residential furniture, lighting and accessories, is a real show-stopper!

If, like us, you’re unable to jet to Europe to escape the Melbourne winter, the luxe/industrial vibe of StylecraftHOME’s showroom might just be enough to momentarily transport you into a refined European courtyard, complete with aged copper arches, brass bannisters and cascading greenery.

18th July, 2018

StylecraftHOME has expanded their luxury offering to Melbourne. Photo – Nicole England.

The industrial-inspired showroom is located in Flinders Lane. Photo – Nicole England.

It featured a HASSELL designed fit-out. Photo – Nicole England.

StylecraftHOME opened on June 22nd. Photo – Nicole England.

Inside the luxe industrial showroom. Photo – Nicole England.

Residential furniture, lighting and accessories are on offer. Photo – Nicole England.

The showroom is designed to feel like a home. Photo – Nicole England.

The aesthetic draws strongly upon European influences. Photo – Nicole England.

Visitors are encouraged to moving through the space in a manner similar to experiencing the different rooms of a house. Photo – Nicole England.

Photo – Nicole England.

Photo – Nicole England.

Photo – Nicole England.

Lucy Feagins
Wednesday 18th July 2018

Stylecraft have long been providers of the best in contemporary design for commercial spaces, and in 2017 the company branched out to offer a finely curated selection of residential pieces, in their Sydney-based showroom. Following the success of this venture, the brand has now opened a residential showroom in Melbourne’s beloved Flinders Lane.

StylecraftHOME enlisted award-winning design firm HASSELL for the showroom fit-out, who translated the blush-toned Sydney reference into a luxe/industrial Melbourne look! The aesthetic also draws strongly upon European influences – a golden bannister heralds the ascent between the ground level and second floor, with copper arches encircling the portico space. The bannisters are laden with leafy foliage, and terrazzo floors invoke a very continental scene!

StylecraftHOME describes how the lighting is deliberately theatrical to ‘create an enchanting and sensory experience, with vantage points and hidden areas that unfold throughout the space.’ The showroom is also designed to feel like a home, with visitors moving through in a manner similar to experiencing the different rooms of a house. Mid-tour you can take a seat on a Tacchini Face-to-Face sofa, or Sesann armchair!

The kitchen is the heart of a home, and this is also true in the StylecraftHOME, where it provides a space for meetings. Meanwhile, the library is used by consultants to work with clients on upholstery and fabric selections – sink into some Japanese and Scandinavian inspired Ritzwell furniture, and design your dream home!

StylecraftHOME Melbourne Showroom
145-149 Flinders Lane
Melbourne, Victoria

Opening Hours
Monday to Friday 8:30am – 5pm
Saturday 10am-4pm

Similar Stories


Something Beginning With · Halo

After being blown away by their beautiful designs at Denfair, today we stop by the SBW showroom to talk with co-directors and co-founders La...


At Home With Fred

Scandinavian design meets Collingwood in a unique new apartment-style furniture showroom.

This Week

On The Market

A Rare Robin Boyd House Is Available To Rent

You could be the next tenant of this house, designed by Australia's most famous architect.

Studio Visit

Dani McKenzie’s Detailed Paintings Look Like Familiar Photographs

The Melbourne artist recreates local streetscapes and everyday scenes, filled with intimate reminders of our own inner-worlds.
Christina Karras

Creative People

How Powerhouse Designer, Yuwaalaraay Woman Lucy Simpson Is Making Waves

How the Sydney based designer weaves stories of Country and culture into her collaborations with leading brands, such as JAG and Breville.
Jirra Lulla Harvey


9 Unmissable Exhibitions To See In 2023!

From NGV's Alexander McQueen exhibition, to a showcase of Frida Kahlo's works, here are the must-see exhibitions of the coming year.
Christina Karras

Sustainable Homes

An Off-Grid, Modern Country Farmhouse In Regional Victoria

Step inside a newly built farmhouse that's fully off the grid, with all the classic features of an old country home.
Christina Karras


A Brazilian-Inspired Update Of A 1920s Brisbane Cottage

Bowen by Shaun Lockyer Architects elevates a 1920s cottage with a stunning renovation and addition.


Journalist Nas Campanella On Parenting With Blindness + Building Disability Awareness

How ABC journalist Nas Campanella navigates motherhood as a person living with blindness and Charcot-Marie-Tooth.


An Unconventional Beach House Elevated On Steel

Steel beams elevate AB House by Office MI—JI to form an unconventional beach house in Barwon Heads.

Sustainable Homes

How An Architect Turned This 1930s Bungalow Into A Sustainable Family Haven

Architect Emily Sandstrom's warm family home runs off solar power, with a vegetable garden and impressive entertaining area hidden inside!
Christina Karras


An Owner-Designed Renovation Of A 1970s South Yarra Apartment

How designers Lola Digby-Diercks and Sebastian Owen completely transformed their South Yarra apartment in just six months.

Studio Visit

Local Artist Hannah Maskell Creates Mesmerising Grids Of Colour

The Melbourne-based artist's geometric drawings and wooden sculptures are a cross between 'colour theory and colour therapy'.
Christina Karras
  21 hours ago


Shop The Chunky, Colourful Furniture You’ve Seen All Over The Internet

Meet the tradie brothers behind FEARON, who have been making quirky, must-have furniture that blends fun with functionality!
Christina Karras


Julia's Crunchy Crumbed Fish With Cos Salad + Yoghurt Tartare

Julia Busuttil Nishimura's delicious take on a classic summer fish dinner – on high rotation for the rest of the season!
Julia Busuttil Nishimura


Before + After: A Dated Brick Home Turned Coastal Holiday Pad

Dark timber and dated tiles have been replaced with light and bright interiors in this Mornington Peninsula beach house.
Christina Karras


A Lush Secret Garden, Inside A Converted Melbourne Church!

This surprising garden in East Melbourne has its own lagoon pool, a natural fish pond and 10m-tall walls covered in ivy.
Christina Karras
  13 hours ago

Similar Stories


Something Beginning With · Halo

After being blown away by their beautiful designs at Denfair, today we stop by the SBW showroom to see more from the emerging local furnitur...


At Home With Fred

Scandinavian design meets Collingwood in a unique new apartment-style furniture showroom.

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email