Lovers of Scandinavian design (and we know there are a few of you) will be no strangers to the name Fred International – one of Australia and New Zealand’s leading distributors of furniture, lighting and accessories from the lands of the design gods (otherwise known as Denmark, Norway and Sweden).
Fred finally has a home in Melbourne – and what a home it is! With the genius assistance of of interior designer Angela Harry and stylist Simone Haag, Fred have created a unique new showroom, situating Scandinavian design within an iconic Melbourne setting – a Collingwood warehouse apartment, in the historic Foy & Gibson precinct.
Imbued with a warm, tonal colour palette and carefully selected Australian contemporary artwork, this sleek, contemporary space encourages a reconsideration of what Scandi-design usually represents. ‘This meant challenging the notion of Scandinavian design being strictly clean and minimal, instead opting for a darker, moodier palette; sophisticated, with a kind of Collingwood edge’ explains designer Angela Harry.
What is extra special about Fred International, is the chance to see a bold edit of international furniture, in a context which feels strangely familiar. The display space resembles a Melbourne apartment, so it really isn’t difficult to day-dream yourself into living your imaginary life here!
Fred International Melbourne Showroom
10/79 Oxford Street
By appointment only