This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

'Variety Hour' On Gertrude Street

Shopping

We can’t think of a better way to begin the weekend than walking into a Cassie Byrnes’ new pop-up shop!

The industrious textile designer and artist will open the doors to her vibrant, mural emblazoned store on Gertrude Street in Fitzroy this Saturday.

22nd June, 2018

Artist and textile designer Cassie Byrnes has a new pop-up shop. Photo – Caitlin Mills for The Design Files.

Cassie inside her space, 155 Gertrude Street, Fitzroy. Photo – Caitlin Mills for The Design Files.

Variety Hour offers her garments and original artworks. Photo – Caitlin Mills for The Design Files.

It opens this Saturday, June 23rd. Photo – Caitlin Mills for The Design Files.

The pop-up will run for six months. Photo – Caitlin Mills for The Design Files.

‘It’s going to be a really fun and relaxed place for people to drop by,’ welcomes Cassie. Photo – Caitlin Mills for The Design Files.

Store details. Photo – Caitlin Mills for The Design Files.

She’s transformed a white-walled space into a eye-catching, vibrant store. Photo – Caitlin Mills for The Design Files.

Elle Murrell
Friday 22nd June 2018

I love being able to make women feel beautiful, no matter age or size.’ – Cassie Byrnes.

Textile designer Cassie Byrnes is known for her lively, joyful art and playful fashion line, Variety Hour. Since she launched the label in 2016, her textiles have all been hand painted, designed and manufactured in Melbourne.  ‘To me, fashion is all about the customer and making them feel fabulous. I love being able to make women feel beautiful, no matter age or size,’ says Cassie, of her labour of love and commitment to sustainable, accessible fashion. ‘I’ll often get a mother-daughter duo visit a stall and both find something perfect for them, which I really love to see!’

It’ll be easier to get your hands on one of Cassie’s distinctive designs from now on, with her long-term pop-up shop at 155 Gertrude Street, Fitzroy opening on June 23rd. Running for six months, the space will showcase Cassie’s new Honeymoon fashion collection followed by her summer line, along with original paintings on canvas and a forthcoming body of work inspired by her childhood in Queensland. ‘The store is going to allow us to get to know our customers so much better, and give us a much clearer understanding of exactly who we’re designing for,’ she tells.

After we teamed up with Cassie for her first TDF Collect art exhibition in 2016, she took the leap into working for herself full-time. She’s been diligently focusing on her label and relished the time and freedom to experiment, as well as to work on myriad commissions,  from packaging to book covers – including for US Anthropologie (we all adore our Melbourne bowls!).

The Variety Hour pop-up sees Cassie push herself outside her comfort zone once more. ‘Honestly, I was not 100% confident in the decision until I had a chat with my friend and mentor Kristy Barber from Kuwaii – she was really encouraging and told me to go for it, so that kinda sealed the deal for me.’

Learning on the job, Cassie has transformed a white-walled space into an eye-catching, vibrant store. ‘Anyone who’s ever had a shop will know how many weird and unexpected costs keep appearing out of nowhere (the 200kg of Terrazzo tiles I used for my counter was so not part of the original plan) and we’ve had to rely on a lot of friends and family to help with the fit out,’ she reflects, before trailing off about fun trips across town to Derrimut and Altona seeking weird shop items.

Along with calling on family and friends for guidance, true to form, Cassie’s made some new pals along the way. ‘I’m kind of best mates with the guys at the Bunnings Collingwood paint shop now… but I’m also looking forward to not having to go there every day!’ she jokes.’Then again, after a year working solo on Variety Hour in my home studio, I am so excited about actually being around some other humans for a change!’

Variety Hour
155 Gertrude Street
Fitzroy, Victoria
Open June 23rd to December 29th
Monday to Saturday, 11am-6pm
Sunday 11am-4pm

If you can’t make it to Melbourne you can visit Cassie Byrnes’ online store at Varietyhourstudio.com.

Similar Stories

Creative People

Cassie Byrnes

The impressive work of young Melbourne textile designer Cassie Byrnes.
Lisa Marie Corso

Textiles

Variety Hour · Gondwanaland

A new collection of clothing, accessories and homewares from Melbourne textile designer Cassie Byrnes.

TDF Collect

TDF Collect Presents: 'Gondwanaland' By Cassie Byrnes

Announcing our next TDF Collect art exhibition with Melbourne textile designer Cassie Byrnes.
Lucy Feagins

This Week

Creative People

How Powerhouse Designer, Yuwaalaraay Woman Lucy Simpson Is Making Waves

How the Sydney based designer weaves stories of Country and culture into her collaborations with leading brands, such as JAG and Breville.
Jirra Lulla Harvey

Architecture

A Brazilian-Inspired Update Of A 1920s Brisbane Cottage

Bowen by Shaun Lockyer Architects elevates a 1920s cottage with a stunning renovation and addition.

Interiors

An Off-Grid, Modern Country Farmhouse In Regional Victoria

Step inside a newly built farmhouse that's fully off the grid, with all the classic features of an old country home.
Christina Karras
  3 hours ago

Design Eye

How to Create Fun + Playful Interiors, With Studio Joy’s Kristel Marshall

The Melbourne designer shares how to balance minimalism and maximalism with playful colours and bold furniture – in a way that won't date!...
Christina Karras

Studio Visit

Dani McKenzie’s Detailed Paintings Look Like Familiar Photographs

The Melbourne artist recreates local streetscapes and everyday scenes, filled with intimate reminders of our own inner-worlds.
Christina Karras

Interiors

Before + After: A Dated Brick Home Turned Coastal Holiday Pad

Dark timber and dated tiles have been replaced with light and bright interiors in this Mornington Peninsula beach house.
Christina Karras

Sustainable Homes

How An Architect Turned This 1930s Bungalow Into A Sustainable Family Haven

Architect Emily Sandstrom's warm family home runs off solar power, with a vegetable garden and impressive entertaining area hidden inside!
Christina Karras

Homes

An Owner-Designed Renovation Of A 1970s South Yarra Apartment

How designers Lola Digby-Diercks and Sebastian Owen completely transformed their South Yarra apartment in just six months.

Art

9 Unmissable Exhibitions To See In 2023!

From NGV's Alexander McQueen exhibition, to a showcase of Frida Kahlo's works, here are the must-see exhibitions of the coming year.
Christina Karras
  11 hours ago

Shopping

Shop The Chunky, Colourful Furniture You’ve Seen All Over The Internet

Meet the tradie brothers behind FEARON, who have been making quirky, must-have furniture that blends fun with functionality!
Christina Karras

Art

10 Emerging, Affordable Artists You Need To Have On Your Watchlist!

From ethereal still lifes to striking ceramic work, and meticulous soft pastel drawings, these are the artists to start collecting now!

Family

Journalist Nas Campanella On Parenting With Blindness + Building Disability Awareness

How ABC journalist Nas Campanella navigates motherhood as a person living with blindness and Charcot-Marie-Tooth.

Creative People

A Noosa Design Studio's Chic New Office, Inside A Former 80s Club

CLO Studios' have transformed an old music club into their dreamy new office space, and it's filled with eclectic design inspiration!
Christina Karras

On The Market

A Rare Robin Boyd House Is Available To Rent

You could be the next tenant of this house, designed by Australia's most famous architect.

Homes

A Cosy Retro Rental In Melbourne’s North West

Dog lovers Michelle Campbell and Katy Louise share their warm and welcoming rented home in Maidstone.

Similar Stories

Creative People

Cassie Byrnes

The impressive work of young Melbourne textile designer Cassie Byrnes.
Lisa Marie Corso

Textiles

Variety Hour · Gondwanaland

A new collection of clothing, accessories and homewares from Melbourne textile designer Cassie Byrnes.

TDF Collect

TDF Collect Presents: 'Gondwanaland' By Cassie Byrnes

Announcing our next TDF Collect art exhibition with Melbourne textile designer Cassie Byrnes.
Lucy Feagins

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net