This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

'Variety Hour' On Gertrude Street

Shopping

We can’t think of a better way to begin the weekend than walking into a Cassie Byrnes’ new pop-up shop!

The industrious textile designer and artist will open the doors to her vibrant, mural emblazoned store on Gertrude Street in Fitzroy this Saturday.

22nd June, 2018

Artist and textile designer Cassie Byrnes has a new pop-up shop. Photo – Caitlin Mills for The Design Files.

Cassie inside her space, 155 Gertrude Street, Fitzroy. Photo – Caitlin Mills for The Design Files.

Variety Hour offers her garments and original artworks. Photo – Caitlin Mills for The Design Files.

It opens this Saturday, June 23rd. Photo – Caitlin Mills for The Design Files.

The pop-up will run for six months. Photo – Caitlin Mills for The Design Files.

‘It’s going to be a really fun and relaxed place for people to drop by,’ welcomes Cassie. Photo – Caitlin Mills for The Design Files.

Store details. Photo – Caitlin Mills for The Design Files.

She’s transformed a white-walled space into a eye-catching, vibrant store. Photo – Caitlin Mills for The Design Files.

Elle Murrell
Friday 22nd June 2018

I love being able to make women feel beautiful, no matter age or size.’ – Cassie Byrnes.

Textile designer Cassie Byrnes is known for her lively, joyful art and playful fashion line, Variety Hour. Since she launched the label in 2016, her textiles have all been hand painted, designed and manufactured in Melbourne.  ‘To me, fashion is all about the customer and making them feel fabulous. I love being able to make women feel beautiful, no matter age or size,’ says Cassie, of her labour of love and commitment to sustainable, accessible fashion. ‘I’ll often get a mother-daughter duo visit a stall and both find something perfect for them, which I really love to see!’

It’ll be easier to get your hands on one of Cassie’s distinctive designs from now on, with her long-term pop-up shop at 155 Gertrude Street, Fitzroy opening on June 23rd. Running for six months, the space will showcase Cassie’s new Honeymoon fashion collection followed by her summer line, along with original paintings on canvas and a forthcoming body of work inspired by her childhood in Queensland. ‘The store is going to allow us to get to know our customers so much better, and give us a much clearer understanding of exactly who we’re designing for,’ she tells.

After we teamed up with Cassie for her first TDF Collect art exhibition in 2016, she took the leap into working for herself full-time. She’s been diligently focusing on her label and relished the time and freedom to experiment, as well as to work on myriad commissions,  from packaging to book covers – including for US Anthropologie (we all adore our Melbourne bowls!).

The Variety Hour pop-up sees Cassie push herself outside her comfort zone once more. ‘Honestly, I was not 100% confident in the decision until I had a chat with my friend and mentor Kristy Barber from Kuwaii – she was really encouraging and told me to go for it, so that kinda sealed the deal for me.’

Learning on the job, Cassie has transformed a white-walled space into an eye-catching, vibrant store. ‘Anyone who’s ever had a shop will know how many weird and unexpected costs keep appearing out of nowhere (the 200kg of Terrazzo tiles I used for my counter was so not part of the original plan) and we’ve had to rely on a lot of friends and family to help with the fit out,’ she reflects, before trailing off about fun trips across town to Derrimut and Altona seeking weird shop items.

Along with calling on family and friends for guidance, true to form, Cassie’s made some new pals along the way. ‘I’m kind of best mates with the guys at the Bunnings Collingwood paint shop now… but I’m also looking forward to not having to go there every day!’ she jokes.’Then again, after a year working solo on Variety Hour in my home studio, I am so excited about actually being around some other humans for a change!’

Variety Hour
155 Gertrude Street
Fitzroy, Victoria
Open June 23rd to December 29th
Monday to Saturday, 11am-6pm
Sunday 11am-4pm

If you can’t make it to Melbourne you can visit Cassie Byrnes’ online store at Varietyhourstudio.com.

View Comments

Similar Stories

Art

Cassie Byrnes

The impressive work of young Melbourne textile designer Cassie Byrnes.
Lisa Marie Corso

Textiles

Variety Hour · Gondwanaland

A new collection of clothing, accessories and homewares from Melbourne textile designer Cassie Byrnes.

TDF Collect

TDF Collect · 'Gondwanaland' by Cassie Byrnes

Announcing our next TDF Collect art exhibition with Melbourne textile designer Cassie Byrnes.
Lucy Feagins

This Week

Gardens

A Landscape Designer's Own Sumptuous Green Wonderland

Sam Crawford has been tending to her symphonic garden in the Macedon shire for the last 8 years. Step inside her paradise!
Sasha Gattermayr

News

An Amazing Design Auction To Help Support Bushfire Recovery

Limited-edition ceramics or a weekend on Bruny Island are just some of the incredible items available in this online fundraising auction by

Tiny Homes

A Tiny Handmade Home Built By A Father-Daughter Duo!

With home ownership out of reach for Camilla Walker, she and her dad Patrick hand-built this tiny one-bedroom home at the bottom of the fami...
Sasha Gattermayr
  11 hours ago

Architecture

A Childhood Home Revived For The Next Generation

A single-storey home in Toorak is transformed into a contemporary family retreat by Melanie Beynon Architecture + Design!
Sasha Gattermayr

News

An Epic Online Program Of Future Design Stars From RMIT

Celebrate the graduating students of RMIT’s class of 2020 with an epic program of virtual end-of-year showcases across art, architectu...
Sponsored

Homes

A Pascoe Vale South Home With Palm Springs Flair

The delightful family home of Jake Cassar and Naomi Jankowski in Pascoe Vale South, Melbourne counts Palm Springs and David Hockey as design...

Studio Visit

The Construction Specialist Turned Conceptual Sculptor!

Brisbane-based sculptor Hailey Atkins' takes her background in industrial roofing and applies it to her abstract art practice.
Sasha Gattermayr

News

A Limited Edition Trio Of Vessels From Mud Inspired By Margaret Preston

Mud has collaborated with the National Gallery of Australia on a limited edition collection of vessels that pay homage to the iconic Austral...

Design Eye

Lauren Li on Contemporary Curves

Square, blocky shapes are out, and CURVY furniture is in - Interior designer Lauren Li gives us the lowdown.

Interiors

A Nostalgic Renovation To A Grand Heritage Home

This grand heritage home in Armadale, Victoria, has been completely transformed through interior design by Studio Tate.
Amelia Barnes
  3 hours ago

In Print

The Cookbook You Need For Summer Entertaining, From Melbourne’s Newest Food Writer

The Melbourne Instagram food phenomenon behind Some Things I Like To Cook is releasing the cookbook of the summer - and we can't wait to get...
Sasha Gattermayr

News

Make A Stand For Refugee Rights With This Beci Orpin-Designed Merch

The Melbourne-based designer launches a range of graphic totes + tees for the Asylum Seeker Resource Centre.
Amelia Barnes
  3 hours ago
01:59

Art en Route

Art en Route : A Visit to Mitchelton Estate + Gallery Of Aboriginal Art, With Ford Puma

A day trip featuring iconic Australian Architecture and Indigenous Art, in the stylish new Ford Puma!

Architecture

From Unliveable To Unbelievable!

BayleyWard have brought this Elsternwick Edwardian back to life, and added a swoon-worthy double-height contemporary extension!

News

A One-Stop Local Makers Shop Has Popped Up In Thornbury

Smash out all your Christmas shopping at the PALS pop-up design market!

Similar Stories

Art

Cassie Byrnes

The impressive work of young Melbourne textile designer Cassie Byrnes.
Lisa Marie Corso

Textiles

Variety Hour · Gondwanaland

A new collection of clothing, accessories and homewares from Melbourne textile designer Cassie Byrnes.

TDF Collect

TDF Collect · 'Gondwanaland' by Cassie Byrnes

Announcing our next TDF Collect art exhibition with Melbourne textile designer Cassie Byrnes.
Lucy Feagins

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.