Extraordinary Routines
Extraordinary Routines · Lisa Gorman
The daily routine of Melbourne fashion designer Lisa Gorman.
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In a career spanning almost 20 years, Lisa Gorman has been at the helm of the Gorman brand. She launched the business in 1999 as a solo operation, and now, 19 years later, the company has 39 (!!!) stores across Australia and New Zealand, and over 200 staff.
Our conversation with Lisa is so inspiring – She is incredibly humble about her success, and still intimately connected to every aspect of the business. What is most refreshing, is that even after all these years, with so much growth and success, Gorman, is still very much a personal passion for Lisa.
Our conversation with Lisa is live NOW – find us on Apple Podcasts, or listen below!
Links + Further Reading
You can find out about all things Gorman on their website and get a little more info on the brand’s backstory here.
A couple of years ago we featured Lisa Gorman on our Extraordinary Routines Column.
Before starting Gorman, Lisa worked with Melbourne-based couturier Mariana Hardwick.
Today Gorman has 39 stores, and Lisa mentions her first store in Prahran, opening in Melbourne’s GPO as well as popping up in LA as retail turning points for the brand.
Lisa’s label has a 10-year history of collaborations with artists, including Atelier Bingo, Mirka Mora, Miranda Skoczek, Monika Forsberg, Liz Payne, Dana Kinter and Elke Kramer to name but a few.
The brand has some devout fans, who’ve made popular swap-and-sell Facebook pages in its honour, and even a trending hashtag #showusyourgorman.
Gorman’s label-run social media channels include Instagram, Facebook and Pinterest.
A career highlight for Lisa Gorman is throwing her support behind the Vote Yes movement by handing out 5,000 free Love Is Love tees to people who were enrolled to vote.
https://www.oxfam.org.au/what-we-do/ethical-trading-and-business/corporate-accountability/naughty-or-nice-2016/
I love gorman clothes but find the wording in factory x’s social and ethical policies questionable and therefore refuse to buy any factory x company clothing. It would be great to see the design files collaborate, promote and support companies who really put themselves out there to ensure how their clothes are made really make a difference in the world. C’mon it is 2018 and there are so many environmental and social issues that need addressing- design should be at the forefront of this global social and environmental change not just about making pretty stuff.
A fabulous interview. Great questions , honest answers. 39 is enough ( no need for round numbers) if you are taking requests I would love to hear from jasmine mainsbridge – seems like such a hard worker ( and mum to many) but still manages the HK art fair
Really enjoyed the interview and loved gaining a different perspective on business and growth.