This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A New Concept Store For Florist Hattie Molloy

Shopping

Hattie Molloy’s day starts at 2.45am. The young florist likes to make it to the flower market when it opens at 3.15am to ensure she can source the most special and unusual flowers, and usually gets back to her shop to unload at around 5.30am. After that, the deliveries start.

Recently (as in, last week) setting up shop in Collingwood, Hattie’s shop space is as much a concept store for her interdisciplinary floristry as it is a hub for collaboration and community.

15th February, 2018

Florist Hattie Molloy’s bright new store on Johnson Street. Photo – Emily Weaving.

‘The shop will continue to evolve. I want to allow room for things to change,’ says Hattie. Photo – Emily Weaving.

Florist/style star Hattie Molloy alongside her arrangements (and YES that is a vessel made of honeycomb in the window!). Photo – Emily Weaving.

After studying floristry in 2015, Hattie played around with kenzans (Japanese flower holders) to help develop her style. Photo – Emily Weaving.

Hattie is known in Melbourne for her unpredictable and always beautiful arrangements. Photo – Emily Weaving.

Hattie’s style references the Japanese art of flower arrangement, ikebana. Photo – Emily Weaving.

As well as plants and curated bunches of flowers, Hattie’s store stocks prints of her work and ceramics from friends like cclaudd, Sophie Harle and Ella Bendrups. Photo – Emily Weaving.

Hattie takes inspiration from still-life artwork to create her work. Photo – Emily Weaving.

Sally Tabart
Thursday 15th February 2018

‘I enjoy pushing the boundaries of what people think a floristry is.’ – Hattie Malloy.

Although Hattie hasn’t been practicing floristry for all that long, her textural, layered, ikebana-inspired style is more akin to a still-life artworks than how one would imagine a traditional bunch of flowers.

Since studying floristry in 2015, Hattie has pruned a unique niche for herself in Melbourne as a creative floral artist. Her work is simultaneously wild and refined, and her unpredictable style has, unsurprisingly, carried through to her new physical space on Johnson Street. ‘I want to allow room for things to change,’ Hattie posits, ‘one week you may find crazy carnivorous plants and fruiting branches, then the next, the shop will be filled with blossom or banana plants! I never want to be predictable.’

Having grown out of her old digs on nearby Rupert Street in Collingwood, Hattie’s new space now allows her to expand beyond a rotating selection of curated flowers. As well as selling cards and prints of her work, Hattie stocks ceramics from friends (and TDF faves) including cclaudd, Sophie Harle, and Ella Bendrups. ‘The store is also a space to let me showcase my creative projects,’ Hattie explains. For example, a collaboration with creative beekeepers (yes, it’s a thing), Honey Fingers, with whom Hattie has been creating a vessel out of honeycomb!

Despite citing Instagram as ‘super helpful’ to her business, it’s this real-life community connection brought by people experiencing her conceptual approach in a physical space that excites Hattie. ‘I enjoy pushing the boundaries of what people think a floristry is,’ she says, ‘that’s what I get a kick out of.’

31 Johnson Street
Collingwood, Melbourne
Thursday – Saturday 11am – 6pm 
Sunday 11 am – 4pm 

View Comments

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart

This Week

Homes

Emily Green's Joyous Family Home, Filled With Local Makers’ Work

The fun and colour-filled Reservoir family home of designer and Pinky's store co-owner, Emily Green, and teacher Louis Turner.

News

An Abstract Art Biennale Celebrating Female Artists From Victoria

See ‘Of Colour and Light’ – an exhibition of 50 emerging and established female artists – on now at West End Art Space.

On The Market

This Elegant Victorian With An Eclectic Architect-Designed Extension Is For Sale

Period features meet unique, contemporary design in this Ascot Vale, Melbourne home.
Amelia Barnes
  12 hours ago

News

'Giant' by Evi O Opens At Saint Cloche

Artist Evi O showcases her largest paintings to date in new exhibition Giant, on now at Saint Cloche.

Shopping

Lockdown-Inspired Woven Outdoor Picnic Mats, From One Of Our Fave Local Stylists!

Stylist Nat Turnbull launches Laze, a new brand of outdoor mats for lounging and picnicking, with designs by Alice Oehr.
Sasha Gattermayr
  10 hours ago

Creative People

Behind The Scenes Of 'Rone In Geelong’ – Opening This Weekend!

See a retrospective of artist Rone's work to date at Geelong Gallery from Saturday February 27 to Sunday May 16, 2021.

Sustainable Homes

A Former Corner Store Turned Sustainable Family Home

A dilapidated, Federation-era shopfront is transformed into a truly unique, energy efficient home by CplusC Architectural Workshop.

On The Market

An Interior Designer’s Glamorous Victorian Pad Hits The Market!

Chelsea Hing’s apartment in an 1890s Italianate mansion in St Kilda East is up for sale. This is *the one*!

Architecture

The Architect-Designed, Prefabricated Tiny House Of The Future

FABPREFAB have teamed up with TRIAS to create Minima – a series of prefabricated, small dwellings suitable as home offices, living spaces,...
Amelia Barnes
  20 hours ago

Family

An Honest Conversation On Single Parenting By Choice + Donor Conception With Takeawei Ceramics Founder, Chela Edmunds

Chela Edmunds of Takeawei ceramics shares her story of becoming a mother to 18-month-old Ocean via sperm donor and IVF.

Studio Visit

The Melbourne Artist Creating Ceramics Inspired By Ancient Mesoamerican Culture

From dub music to the Chinese Song Dynasty, the influences of Enrique Tochez Anderson stretch far, wide and into the past.

Interiors

A Social Sydney Home Elevated By Garden Views + On Point Decoration!

Following an architectural renovation by Welsh + Major, celebrated design studio Arent&Pyke elevate this Sydney home with a stunning array o...

Architecture

A New Melbourne Home That Follows The Sun

This Eaglemont home has been cleverly designed 'to almost disappear', by Architects Eat.

News

A Group Show Combining Ceramics + Still-Life Under One Roof!

Ceramicist Grace Brown joins artistic forces with figurative artist Margaret Voterakis for a new exhibition at Modern Times, ‘Utopian Purs...
Sasha Aarons

News

Patricia Piccinini And Alpha60 Join Forces On A New Collaboration

The celebrated Australian artist and local fashion legends launch a new series of textiles titled ‘Hugs’, which are now installe...
Sponsored

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.