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A New Concept Store For Florist Hattie Molloy

Shopping

Hattie Molloy’s day starts at 2.45am. The young florist likes to make it to the flower market when it opens at 3.15am to ensure she can source the most special and unusual flowers, and usually gets back to her shop to unload at around 5.30am. After that, the deliveries start.

Recently (as in, last week) setting up shop in Collingwood, Hattie’s shop space is as much a concept store for her interdisciplinary floristry as it is a hub for collaboration and community.

15th February, 2018

Florist Hattie Molloy’s bright new store on Johnson Street. Photo – Emily Weaving.

‘The shop will continue to evolve. I want to allow room for things to change,’ says Hattie. Photo – Emily Weaving.

Florist/style star Hattie Molloy alongside her arrangements (and YES that is a vessel made of honeycomb in the window!). Photo – Emily Weaving.

After studying floristry in 2015, Hattie played around with kenzans (Japanese flower holders) to help develop her style. Photo – Emily Weaving.

Hattie is known in Melbourne for her unpredictable and always beautiful arrangements. Photo – Emily Weaving.

Hattie’s style references the Japanese art of flower arrangement, ikebana. Photo – Emily Weaving.

As well as plants and curated bunches of flowers, Hattie’s store stocks prints of her work and ceramics from friends like cclaudd, Sophie Harle and Ella Bendrups. Photo – Emily Weaving.

Hattie takes inspiration from still-life artwork to create her work. Photo – Emily Weaving.

Sally Tabart
Thursday 15th February 2018

‘I enjoy pushing the boundaries of what people think a floristry is.’ – Hattie Malloy.

Although Hattie hasn’t been practicing floristry for all that long, her textural, layered, ikebana-inspired style is more akin to a still-life artworks than how one would imagine a traditional bunch of flowers.

Since studying floristry in 2015, Hattie has pruned a unique niche for herself in Melbourne as a creative floral artist. Her work is simultaneously wild and refined, and her unpredictable style has, unsurprisingly, carried through to her new physical space on Johnson Street. ‘I want to allow room for things to change,’ Hattie posits, ‘one week you may find crazy carnivorous plants and fruiting branches, then the next, the shop will be filled with blossom or banana plants! I never want to be predictable.’

Having grown out of her old digs on nearby Rupert Street in Collingwood, Hattie’s new space now allows her to expand beyond a rotating selection of curated flowers. As well as selling cards and prints of her work, Hattie stocks ceramics from friends (and TDF faves) including cclaudd, Sophie Harle, and Ella Bendrups. ‘The store is also a space to let me showcase my creative projects,’ Hattie explains. For example, a collaboration with creative beekeepers (yes, it’s a thing), Honey Fingers, with whom Hattie has been creating a vessel out of honeycomb!

Despite citing Instagram as ‘super helpful’ to her business, it’s this real-life community connection brought by people experiencing her conceptual approach in a physical space that excites Hattie. ‘I enjoy pushing the boundaries of what people think a floristry is,’ she says, ‘that’s what I get a kick out of.’

31 Johnson Street
Collingwood, Melbourne
Thursday – Saturday 11am – 6pm 
Sunday 11 am – 4pm 

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