This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A New Concept Store For Florist Hattie Molloy

Shopping

Hattie Molloy’s day starts at 2.45am. The young florist likes to make it to the flower market when it opens at 3.15am to ensure she can source the most special and unusual flowers, and usually gets back to her shop to unload at around 5.30am. After that, the deliveries start.

Recently (as in, last week) setting up shop in Collingwood, Hattie’s shop space is as much a concept store for her interdisciplinary floristry as it is a hub for collaboration and community.

15th February, 2018

Florist Hattie Molloy’s bright new store on Johnson Street. Photo – Emily Weaving.

‘The shop will continue to evolve. I want to allow room for things to change,’ says Hattie. Photo – Emily Weaving.

Florist/style star Hattie Molloy alongside her arrangements (and YES that is a vessel made of honeycomb in the window!). Photo – Emily Weaving.

After studying floristry in 2015, Hattie played around with kenzans (Japanese flower holders) to help develop her style. Photo – Emily Weaving.

Hattie is known in Melbourne for her unpredictable and always beautiful arrangements. Photo – Emily Weaving.

Hattie’s style references the Japanese art of flower arrangement, ikebana. Photo – Emily Weaving.

As well as plants and curated bunches of flowers, Hattie’s store stocks prints of her work and ceramics from friends like cclaudd, Sophie Harle and Ella Bendrups. Photo – Emily Weaving.

Hattie takes inspiration from still-life artwork to create her work. Photo – Emily Weaving.

Sally Tabart
Thursday 15th February 2018

‘I enjoy pushing the boundaries of what people think a floristry is.’ – Hattie Malloy.

Although Hattie hasn’t been practicing floristry for all that long, her textural, layered, ikebana-inspired style is more akin to a still-life artworks than how one would imagine a traditional bunch of flowers.

Since studying floristry in 2015, Hattie has pruned a unique niche for herself in Melbourne as a creative floral artist. Her work is simultaneously wild and refined, and her unpredictable style has, unsurprisingly, carried through to her new physical space on Johnson Street. ‘I want to allow room for things to change,’ Hattie posits, ‘one week you may find crazy carnivorous plants and fruiting branches, then the next, the shop will be filled with blossom or banana plants! I never want to be predictable.’

Having grown out of her old digs on nearby Rupert Street in Collingwood, Hattie’s new space now allows her to expand beyond a rotating selection of curated flowers. As well as selling cards and prints of her work, Hattie stocks ceramics from friends (and TDF faves) including cclaudd, Sophie Harle, and Ella Bendrups. ‘The store is also a space to let me showcase my creative projects,’ Hattie explains. For example, a collaboration with creative beekeepers (yes, it’s a thing), Honey Fingers, with whom Hattie has been creating a vessel out of honeycomb!

Despite citing Instagram as ‘super helpful’ to her business, it’s this real-life community connection brought by people experiencing her conceptual approach in a physical space that excites Hattie. ‘I enjoy pushing the boundaries of what people think a floristry is,’ she says, ‘that’s what I get a kick out of.’

31 Johnson Street
Collingwood, Melbourne
Thursday – Saturday 11am – 6pm 
Sunday 11 am – 4pm 

View Comments

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart

This Week

Christmas Countdown

Local Wines, Craft Beers and Gift Packs At Blackhearts & Sparrows - With 10% Off!

We've perused the shelves of our favourite local wine supplier, to create our very own (discounted!) Xmas gift guide for you!

News

Share The Cheer With ‘Cake + Kindness’ Christmas Edition!

The wonderful Merchant Road Events, La Marzocco Home and Market Lane Coffee are coming together December 7 for a bake sale that supports wom...
Miriam McGarry

Interiors

A ’60s Cronulla Home Gets A Colour-Rich Makeover!

Personality fills this renovated mid-century home designed by Lymesmith and Amber Road.
Amelia Barnes

Stays

A Magically Restorative Waterfront Getaway In Tasmania

Once a dilapidated shack, Captains Rest is now one of the most in-demand boutique accommodations in Tassie!
Amelia Barnes

Art

The Art Of Abstraction With Emma Currie

In the lead up to our Art&Artefact exhibition, we visit the studio of one incredibly talented emerging Melbourne painter.

News

Museum-Quality Art Pieces At An Affordable Price!

LUMAS Gallery’s Melbourne outpost makes limited art editions and photographic artworks more accessible for all.
Sponsored

Architecture

A Restrained, Minimal-Waste Home In Byron Bay

Sustainable design principles and a tight budget underpin this home by Studio Jackson Scott.
Amelia Barnes

Homes

An Interior Designer's 'Comfortably Minimal' Home

The interior designer shares her renovated Glen Iris home, styled for chic and relaxed family living.

Christmas Countdown

Bookish Gifts For Christmas With Thames & Hudson - And 30% Off!

Today, we’re perusing the bookshelves at Thames & Hudson… who are offering a staggering 30% off all of our Top Picks for TDF Readers!

In Print

Own A Little Piece Of Ken Done!

The iconic Australian artist releases a series of four mini-books that document some of his greatest works, along with charming personal obs...
Ken Done

Creative People

Get Your Goals In Check, With These Original Artworks By Beci Orpin x kikki.K

kikki K has teamed up with the legendary Melbourne artist to create three original artworks based on new year's goals. Here's how you can wi...

News

Blooming With Love In This Silent Auction

Join Cecilia Fox, Katie Marx and Georgie Boy in raising funds for beloved creative Shonel Bryant of Nomad Styling, who is embarking on treat...
Miriam McGarry

Designers At Home

At Home With Stylist Simone Haag

The celebrated interior stylist takes us inside her Ringwood home and offers advice on how to style with technology, in partnership with Sam...

Shopping

Level Up Your Bathroom With Baina Organic Cotton Towels

These modern, organic cotton towels make us want to ditch every weird towel in our linen closets.
Miriam McGarry

Dream Job

Beatrice Preston Zly, Product Packaging Designer at Aēsop

The RMIT graduate shares how hard work, passion and preparation helped her land her dream job at the iconic Australian brand!

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart