This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

A New Concept Store For Florist Hattie Molloy

Shopping

Hattie Molloy’s day starts at 2.45am. The young florist likes to make it to the flower market when it opens at 3.15am to ensure she can source the most special and unusual flowers, and usually gets back to her shop to unload at around 5.30am. After that, the deliveries start.

Recently (as in, last week) setting up shop in Collingwood, Hattie’s shop space is as much a concept store for her interdisciplinary floristry as it is a hub for collaboration and community.

15th February, 2018

Florist Hattie Molloy’s bright new store on Johnson Street. Photo – Emily Weaving.

‘The shop will continue to evolve. I want to allow room for things to change,’ says Hattie. Photo – Emily Weaving.

Florist/style star Hattie Molloy alongside her arrangements (and YES that is a vessel made of honeycomb in the window!). Photo – Emily Weaving.

After studying floristry in 2015, Hattie played around with kenzans (Japanese flower holders) to help develop her style. Photo – Emily Weaving.

Hattie is known in Melbourne for her unpredictable and always beautiful arrangements. Photo – Emily Weaving.

Hattie’s style references the Japanese art of flower arrangement, ikebana. Photo – Emily Weaving.

As well as plants and curated bunches of flowers, Hattie’s store stocks prints of her work and ceramics from friends like cclaudd, Sophie Harle and Ella Bendrups. Photo – Emily Weaving.

Hattie takes inspiration from still-life artwork to create her work. Photo – Emily Weaving.

Sally Tabart
Thursday 15th February 2018

‘I enjoy pushing the boundaries of what people think a floristry is.’ – Hattie Malloy.

Although Hattie hasn’t been practicing floristry for all that long, her textural, layered, ikebana-inspired style is more akin to a still-life artworks than how one would imagine a traditional bunch of flowers.

Since studying floristry in 2015, Hattie has pruned a unique niche for herself in Melbourne as a creative floral artist. Her work is simultaneously wild and refined, and her unpredictable style has, unsurprisingly, carried through to her new physical space on Johnson Street. ‘I want to allow room for things to change,’ Hattie posits, ‘one week you may find crazy carnivorous plants and fruiting branches, then the next, the shop will be filled with blossom or banana plants! I never want to be predictable.’

Having grown out of her old digs on nearby Rupert Street in Collingwood, Hattie’s new space now allows her to expand beyond a rotating selection of curated flowers. As well as selling cards and prints of her work, Hattie stocks ceramics from friends (and TDF faves) including cclaudd, Sophie Harle, and Ella Bendrups. ‘The store is also a space to let me showcase my creative projects,’ Hattie explains. For example, a collaboration with creative beekeepers (yes, it’s a thing), Honey Fingers, with whom Hattie has been creating a vessel out of honeycomb!

Despite citing Instagram as ‘super helpful’ to her business, it’s this real-life community connection brought by people experiencing her conceptual approach in a physical space that excites Hattie. ‘I enjoy pushing the boundaries of what people think a floristry is,’ she says, ‘that’s what I get a kick out of.’

31 Johnson Street
Collingwood, Melbourne
Thursday – Saturday 11am – 6pm 
Sunday 11 am – 4pm 

View Comments

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart

This Week

Stays

A Quaint Miner's Cottage In Dubbo Made For Slowing Down

A sympathetic renovation to a dilapidated 19th century cottage makes it the perfect regional getaway.
Sasha Gattermayr

Homes

THIS Is How You Renovate An Architect-Designed, Mid-Century Home!

Amelia and Oliver Hesketh and share their sympathetic renovation of their 1969 Upper North Shore home, which saved every piece of original j...
Lucy Feagins
  16 hours ago

News

This Enormous Collaborative Beach Artwork Is Actually A Protest

A group of Sunshine Coast-based creatives create an ephemeral work to protest government investment in gas and advocate for an Indigenous kn...
Sasha Aarons

Interiors

‘Innovative + Considered’: Announcing The 2020 Dulux Colour Awards Winners!

A suite of diverse projects have been recognised for their original and dynamic uses of colour, in the 34th Dulux Colour Awards.
Amelia Barnes
  8 hours ago

Creative People

Patricia Piccinini’s 'Truth Bombs’ On Living A Creative Life

Third Drawer Down's Abigail Crompton shares empowering advice from 22 female artists, in her new book ‘Truth Bomb’.
Abigail Crompton

Studio Visit

This Adelaide-Based Emerging Designer Is One To Watch

Dean Toepfer's multifaceted creative practice spans furniture, lighting and object design.
Sasha Gattermayr

News

Vincent Namatjira Wins The 2020 Archibald Prize!

In a historic day for the Australian art world, the Aṉangu Pitjantjatjara Yankunytjatjara (APY) Lands artist and Western Arrernte man take...
Sally Tabart

Architecture

This Renovated Victorian Terrace Is Like Living In A Day Spa!

How Timmins+Whyte Architecture and Design turned a dark, Victorian terrace in North Melbourne into a flexible, light-filled home.

Interiors

Two Inspiring Kitchen Transformations - From Affordable Update To Complete Overhaul!

Lauren Li shows us what can be done in two very different kitchen renovations on two different budgets – one tiny, and one rather large!
Lauren Li

Gardens

A Dramatic, Multi-Tiered Coastal Garden

A steep coastal slope atop Gordon's Bay is transformed into a lush green oasis, by Secret Gardens.
Sasha Gattermayr

News

Achieve The Ultimate Heritage Aesthetic With These Affordable Window Shutters

Elevate  your interiors with these fully customisable, heritage style louvres from The Shutters Department!

News

Support A Good Cause And Win This Handmade Sideboard!

A Northern Rivers furniture maker has created a charity raffle to raise funds for motor-neurone disease research – and is putting up t...
Sasha Aarons

News

A Shoppable Exhibition Of Textured Art By Morgana Celeste

The Melbourne-based artist launches a second show with ceramics curator and retailer, pépite.
Sasha Gattermayr
  7 hours ago

Architecture

A Dramatic Riverfront Home In Tasmania

Views of the river, mountains and surrounding vegetation are all cleverly captured in this house at Otago Bay, by Topology Studio.

Textiles

The Mindboggling Artistry Of The Opera House's Nearly-Forgotten Tapestries

In a brand new podcast series, Australian design aficionado Tim Ross takes a closer look at the four enormous textiles by Le Corbusier, John...
Sasha Gattermayr

Similar Stories

Creative People

Dust Merchants

Laura and Alice McIntosh of Dust Merchants are sisters doin' it for themselves.
Sally Tabart

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.