This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Something Beginning With · Halo

Shopping

When we spotted these new designs from Melbourne based furniture studio Something Beginning With. (SBW for short) just a few weeks ago, I must admit, my first reaction was ‘HOW DO I NOT KNOW ABOUT YOU GUYS ALREADY?’

There really is NO excuse for such an oversight – as we quickly learnt, SBW are based just 2 streets away from our office!

TODAY we speak to Laelie Berzon and Lisa Vincitorio, the co-founders of this trailblazing local design studio.

8th August, 2017

Inside the Something Beginning With (SBW) showroom in Collingwood. Photo – Amelia Stanwix for The Design Files.

The new ‘Halo’ collection from SBW. Photo – Amelia Stanwix for The Design Files.

SBW was formed in 2011. Photo – Amelia Stanwix for The Design Files.

Lisa Vincitorio and Laelie Berzon, co-directors and founders of SBW. Photo – Amelia Stanwix for The Design Files.

The duo combined forces with a vision to create a furniture range that merged high quality design, visual appeal and local manufacturing. Photo – Amelia Stanwix for The Design Files.

‘The Halo collection, which we launched at DenFair, follows an ebullient arch shape that springs through each piece creating a classic silhouette, graphic boldness and a sense of visual lightness,’ the co-founders explain. Photo – Amelia Stanwix for The Design Files.

We are lucky enough to work with some very talented local craftsmen and artisan. Most of our range is manufactured right here in Melbourne. Photo – Amelia Stanwix for The Design Files.

The SBW showroom is all about the furniture. ‘We’re letting the pieces do the talking, with a simple and concise outline of the SBW collection on display,’ tell Lisa and Laelie. Photo – Amelia Stanwix for The Design Files.

Lucy Feagins
Tuesday 8th August 2017

‘A product not only has to communicate its own special story, it needs to be able to strike up a conversation with the ‘relatives’.’

It’s not everyday that an artist joins forces with an industrial designer. It’s this unusual meeting of the minds that brings a unique viewpoint to Melbourne based design studio Something Beginning With.

Visual Artist Laelie Berzon and Industrial Designer Lisa Vincitorio founded SBW in 2011. Their extensive product collection has a fun, quirky edge – and impressively, it’s almost entirely made in Melbourne.

‘To be part of the SBW family, a product needs to be sophisticated yet youthful, playful yet considered and adaptable for the market’ the pair explain. ‘A product not only has to communicate its own special story, it needs to be able to strike up a conversation with the ‘relatives’.’

Having created furniture for both residential and commercial use for many years, SBW’s latest collection, Halo, pushes into new territory. ‘The Halo collection follows an ebullient arch shape that springs through each piece, creating a classic silhouette, graphic boldness and a sense of visual lightness’ Lisa explains. Comprising six pieces (a dining chair, high stool, lounge chair, sofa, side table and coffee table), the range brings together solid American oak and circular steel tube in eye-catching powder coated colours.

Initially, this range came from a single timber dining chair design. ‘We set out to design a timber dining chair to add to our existing collection.. but the Halo range grew organically to include a high stool and outdoor chair, all following the original chair style.’ Lisa explains. From here, the range expanded again with a softer, more residential direction, offering a sofa, lounge chair, coffee and side table, all linked by the ‘sweeping arc’ motif.

The selection of bright materials and finishes was designed to showcase the bold geometric forms of this collection, but also to tell a dynamic story. ‘The combination of colours selected; a mix of vibrant, subtle and earthy tones, were partly inspired by a recent trip to Milan’ Lisa explains.

SBW utilise a Melbourne-based manufacturing network, which means they can keep a close eye on every step of the production process. ‘Having local manufacturers means we can stay connected with how our products are made, minimising waste and looking after our people’ the designers explain. ‘We use timber with Sustainable Forestry certification, environmentally sustainable foam and recycled plastic chair shells for all upholstered chairs.’

After 6 years in business together, Lisa and Laelie feel that their creative output is continuously evolving.  Their collaborative approach ensures a diligent commitment to research and development, and the rigours that come with constant feedback and communication. They’re currently working on expanding their furniture range even further, with plans to relocate to a larger showroom next year.

Peruse the Something Beginning With range online, or stop by the showroom at 107/25 Gipps Street in Collingwood, Melbourne.

View Comments

Similar Stories

Shopping

Beeline Design · Flow Table

Preston-based furniture brand Beeline Design teams up with Design School to unveil their versatile new table.
Elle Murrell

Furniture

Douglas and Bec · Arch

The Auckland based design studio unveils its elegant new Arch collection.
Elle Murrell

Furniture

Dowel Jones · Clubhouse

A unique installation of furniture, lighting and object designs by Melbourne design duo Dale Hardiman and Adam Lynch.

This Week

Interiors

How To Nail The Bathroom Basics, According To Reece

A crash course in very excellent bathroom design, courtesy of bathrooms + kitchens merchandising leader at Reece Bathrooms, Daniella Santill...

Homes

A Heartwarming Home Of A Stylist (And Family!)

Justine and Bob Murphy's warm and welcoming family home is like a slice of the country... in Northcote!

Stays

Northern NSW’s Newest Holiday House, Made From Recycled Materials

Book your stay at Rockhaven at Booyong – a new holiday house made from recycled materials located 40 minutes from Byron Bay.

News

An Extensive Art And Design Festival Taking Over Brisbane!

Brisbane Art Design (BAD) is a public art program bringing the Sunshine State’s exemplary creative scene to the fore throughout the month
Sponsored

Modernist Australia

A Modernist Mansion Fit For A 'Contemporary Goddess'!

Designed by architect Iwan Iwanoff in 1959, this incredible home in Mount Lawley, Western Australia is on the market.
Patricia Callan
  7 hours ago

A Day In The Life

A Day In The Life Of Chrissy Lafian, Founder And Creative Director Of Suku

With teams in both Melbourne and Bali, Chrissy lets us in on how she runs the lifestyle brand she's built from scratch!

Food

Julia's Autumnal Weeknight Rocket and Hazelnut Pesto Linguine

Julia Busuttil Nishimura's linguine with a herby rocket and hazelnut pesto is a riff on the classic weeknight family meal by adding earthy,
Julia Busuttil Nishimura

Stays

These New Luxury Coastal Cabins On Phillip Island Really Raise The Bar!

A tour of Fives Acres, a brand new boutique accommodation offering on Victoria's rugged South Coast.
Lucy Feagins
  15 hours ago

Interiors

A Crash Course In Renovating Your Own Home From Top To Bottom, With BuildHer Collective

Rebeka Morgan and Kribashini Hannon of BuildHer Collective bring us a new book containing all the info you need to embark on building or ren...
Rebeka Morgan and Kribashini Hannon

Design Eye

Suzanne Gorman on Modernising a Mid-Century Home

Taking into account considerations of form, function and scale, interior designer Suzanne Gorman shares her design approach for mid century

Architecture

A Surprise Garden Brings This 'Pop-Up' Home To Life

Figr creates a unique language between architectural and landscaped spaces to truly maximise this small footprint home for a family of three...

Studio Visit

Experimental Designer Jessie French Is Shaping A Seaweed-Centric Future

The Melbourne artist shares her process of creating seaweed-based bioplastics, the beautiful resin-like homewares she makes from it + what t...

On The Market

A Corner Store Turned Architectural Home Hits The Market In Brunswick

An 1883 shopfront turned architectural home with a pool and sauna is for sale in Brunswick!

News

A New Online Service That Designs Your Own Gallery Wall!

A new digital tool from Framefox allows you to build your own salon-style wall online, and have the final design delivered to your doorstep
Sponsored

News

The Magic And Art Of Beekeeping With Honey Fingers

Mud Australia is hosting an exhibition and in conversation event with legendary urban beekeepers Honey Fingers, moderated by artist Stanisla...
Sally Tabart

Similar Stories

Shopping

Beeline Design · Flow Table

Preston-based furniture brand Beeline Design teams up with Design School to unveil their versatile new table.
Elle Murrell

Furniture

Douglas and Bec · Arch

The Auckland based design studio unveils its elegant new Arch collection.
Elle Murrell

Furniture

Dowel Jones · Clubhouse

A unique installation of furniture, lighting and object designs by Melbourne design duo Dale Hardiman and Adam Lynch.

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.