In This Street
Shopping
6th January, 2014
The newest project from David and Yuge Bromley is In This Street - a motorbike shop with a difference! Motorbikes are displayed alongside David Bromley's artworks, Yuge's fashion range and various vintage collectibles and antiques sourced by this creative pair. Photo - Lucy Feagins / The Design Files
1954 Panther, one of the collectible bikes at In This Street. Photo - Lucy Feagins / The Design Files
In This Street. Photo - Lucy Feagins / The Design Files
In This Street - the newest project from David and Yuge Bromley. Photo - Lucy Feagins / The Design Files
Andddd we're back! Thanks so much for your patience as we've taken a much needed break over the Christmas and New Year period!
Now I must admit, the New Year is always a very sleepy time of year, and with so many local business closed it can be a little harder than usual to rustle up great local content. So thank GOD for David Bromley and his wife Yuge, whose brand new store In This Street opened in Collingwood just before Christmas, and which has luckily been open right through the holiday period (phew!). So we're kicking things off today with a little peek at the latest epic project from this prolific pair!
In This Street is a motorbike shop - with a difference. Occupying a vast warehouse at the top end of Smith st, the space is curated in Bromley's typically mind-boggling maximalist style! Classic motorbikes are displayed alongside Bromley's artworks, Yuge's fashion range, vintage furniture and various collectibles and antiques sourced by this creative couple. As David puts it, In This Street is quite simply 'a collection of their favourite things'.
It was kind of inevitable that Bromley would finally get around to opening a motorbike store, having been an avid bike enthusiast since his childhood days. 'I have always loved bikes. I remember as a child, my brother was obsessed by all things mechanical. I got up one morning and he had put a motor in the front wheel of my pushbike' recalls David. 'I guess you could say it all started back there'. Most of the bikes at In This Street have been sourced from America, and its been a labour of love for David getting them here. Some are displayed purely as sculptural pieces, whilst others have been meticulously restored to working order.
It's set to be another big year for David and Yuge. Having recently relocated to Melbourne from Byron Bay (yes, sadly they sold that amazing house - they never sit still for long!), the pair have been working hard on another seriously amazing project, designing a new boutique hospitality venue in Singapore, commissioned by the owners of Potato Head Beach Club in Bali, Indonesia. Set in a three level art deco building with rooftop garden, it will feature Bromley's signature wall murals, sculptures, ornate timber carvings and other custom designed elements throughout, and is set to open in March.
In This Street
12 Smith st
Collingwood
Vic 3066
Open Monday - Sunday, 12.00pm - 6.00pm.
In This Street - motorbikes are displayed alongside David Bromley's artworks, Yuge's fashion range and various vintage collectibles and antiques. Photo - Lucy Feagins / The Design Files
In This Street. Photo - Lucy Feagins / The Design Files.
What a great shop! Motor bikes, art and fashion.
This is a shop I will be able to take my husband into, being a huge motor bike enthusiast! I have loved & followed David’s work for many years now, he never disappoints!
Fantastic concept! I can’t wait to check it out on my next visit to Melbourne!
Awesome. Looking forward to checking it out.
This shop has the coolest pieces! I love all the art work.
Tania
http://inspiremyfancy.blogspot.com/
I started reading this thinking, too bad it’s in nsw . . . WHAT!? The Bromley’s are in Melbourne? Practically running to this shop! OK, maybe without the kids.
This is on our visit list next time when we are in Melbourne. Actually l think we will make a special trip!
this looks good. David Bromley has a very keen aesthetic. I can’t wait to check it out!
Any idea what the name of the hospitality project in Singapore is?
Just dropped by to check out Bromleys’s store & it’s closed today! Quite unfortunate timing on their part really.
Oh Katie I’m so sorry to hear that! How annoying! They definitely should be open according to their listed trading hours, and I actually txt the staff today to remind them about the post going live today. ;( Never mind! Thanks anyway for your keen follow up – very impressive! x
Katie, so sorry to hear that, we had a very very unfortunate staffing muddle up today!
Thank you for your awesome interest in our store, we’ll be back in full swing tomorrow, Alex our man with the smile of a Cheshire Cat will be in making the most of our old leather motorcycle jackets in this cool Melbourne weather!
THANK YOU Lucy for your constant support! Xxx Yuge