MINI x Kirra Jamison · Spot the Mini GIVEAWAY!
Shopping
11th November, 2013
Our customised Open House MINI paceman, featuring the work of Melbourne artist Kirra Jamison! Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Kirra Jamison sorts through her 'Loops' series paintings in her Northcote studio. Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Kirra Jamison with one of her beautiful 'Loops' series paintings, in her Northcote studio. Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Kirra and I brave the high winds, stacking a bunch of Open House product on our customised MINI! Furniture by Jardan, other product by Country Road, Bonnie and Neil, Basil Bangs, Maiike, Down to the Woods, Penelope Durston, and Gemma Patford, all available at TDF Open House. AND THANKS Melanie at Cecilia Fox for the flowers! Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Our custom MINI, outside the Hawthorn OPEN HOUSE location! Furniture and Olba poufs by Jardan, other product by Country Road, Bonnie and Neil, Basil Bangs, Maiike, Down to the Woods, Penelope Durston, and Gemma Patford, all available at TDF Open House. AND THANKS Melanie at Cecilia Fox for the flowers! Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
OK so you might have noticed via our instagram, our TDF OPEN HOUSE preparations are really starting to crank up now, with the Melbourne event just 11 days away now (aghh!) and the Sydney one not far behind! With two seriously amazing homes secured in two cities, the event is set to be BIGGER than ever this year, and we're very lucky to have the support of five Major Sponsors to bring all our crazy plans to life! This year, we are incredibly lucky to be working with Dulux, Country Road, Jardan, Petaluma and MINI to realise this ambitious annual project.
MINI have been part of TDF Open House since our first event in 2011, and in the three years since that have passed since then, we've built a fantastic relationship with the MINI team. I distinctly remember my very first meeting at MINI HQ three years ago - I was so nervous to approach a big car brand to support my idea for Open House. At that time it really was just a concept, and none of us were really sure how the event would be received. Nevertheless, MINI backed us from day one, which was so encouraging, especially in those early days before we had really proven ourselves! So, since 2011 there's always a stylish new model MINI in the garage at every Open House.... but this year we've been working on something extra special!
As you guys know, we're huge fans of Melbourne artist Kirra Jamison, and so for Open House this year, in collaboration with MINI, we have taken Kirra's colourful work beyond the canvas. The result is a customised MINI Paceman, featuring one of Kirra's distinctive 'loops' paintings, in a beautiful palette of sea foam green, dusty pinks, deep blues and spicy ochre tones. It looks AMAZING! (I definitely think they should put this unique colourway into production - who's with me!? )
You'll get a chance to check out our colourful customised MINI Paceman at both the Melbourne and Sydney events... but in the meantime, keep your eyes peeled around the streets of Melbourne this week, to win a bunch of great prizes!
'spot the mini' GIVEAWAY LINE-UP!
HUGE Thanks to the following Open House sponsors and suppliers for offering up these fabulous prizes for our SPOT THE MINI promotion. Many of the prizes listed below are pictured on the roof of the car in the shots above...!
• Jardan Olba stool ($520.00)
• Bonnie and Neil voucher ($250.00 value)
• Basil Bangs x Jonathan Zawada sun umbrella ($249.00)
• Maiike toys (three toys, $79.00 each, total value $237.00)
• Country Road Beach Fun Summer Pack (includes 2 x beach towels and Aldama beach mat, total value $179.85)
• Down to the Woods wire baskets (three baskets, $45.00 each, total value $135.00)
HOW TO ENTER
Starting from today, and ending this Sunday 17th November, we will be driving our TDF Open House MINI all over Melbourne. Every day on our Instagram and Twitter accounts we will give you a heads up to locate the car. Your mission is to spot the MINI on the streets of Melbourne - you know, kind of like playing Where's Wally, but on wheels.
If you see the TDF Open House MINI in Melbourne this week (let's face it, it's pretty hard to miss!), simply take a snap, and upload it to your Instagram account using the tags @thedesignfiles @miniaustralia and most importantly #spotthemini so we can keep track of your entries!
For readers who are based outside of Melbourne - you won't be able to spot the MINI unless you're in Melbourne, however if you're based outside of Melbourne you may enter simply by taking a screenshot of any of the pics in today's post, and instagramming one of these pics using the tags and hashtag outlined above.
Six winners will be drawn at random on Tuesday 17 December 2013, and contacted via Instagram. This giveaway is open to Australian residents only.
Huge thanks to Kirra Jamison, MINI and all the suppliers who loaned us product for this shoot, conducted on what felt like the windiest day of the YEAR (Melbourne weather, you have a lot to answer for!). The gorgeous product pictured here is from Jardan, Country Road, Bonnie and Neil, Basil Bangs, Maiike, Down to the Woods, Penelope Durston, and Gemma Patford, and will all be available at TDF Open House. AND THANKS Melanie at Cecilia Fox for the flowers!
Our customised Open House MINI paceman, featuring the work of Melbourne artist Kirra Jamison. Looks best from above! Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Kirra and I take our colourful custom MINI Paceman for a little spin...! Photo - Sean Fennessy, styling / production - Lucy Feagins, photography assistant - Tom Ross.
Oh my, it’s all so delicious looking! And will happen to that Mini???
That Kirra Mini makes me want to get my license. Prrrrrretty!!
Amazing! Best looking car ever! You girls are golden. I wish I could come see it in person. Best of luck for open house, it is looking crazy good!
Hi Lucy! What about for those of us who live + work outside of Melbourne but still in Victoria? Is it the same as for interstate residents to enter?
Lucy, your ‘Spot the Mini’ makes The Countryphiles want to pack its bags, leave the country, and book a city hotel for the week! What a great promotion! Kirra, you have made a gorgeous classic car collectible art, which I guess makes it a CARt? Have fun this week. Danielle x
SO cool – will keep my eyes peeled around Melbourne this week!
OH thanks for all the enthusiasm guys…! Its pretty cute huh!?
Lauren – good question! I have just amended the wording to say anyone outside of Melbourne can enter by using a pic from this post! Of course we’d love people to keep their eyes peeled for the car across Melbourne, but if you’re not in the Melb metro area we’d also love your support by using any photo of the car and uploading to instagram. Thanks! x
Wish I could win the Mini :)
This is an awesome idea. Makes me want to chuck a sickie all week and stalk this awesome little car!
LOVE the MINI! I think every car should come with a Kirra colorway. :)
In love with the MINI! so cute. Will keep my eyes peeled for it. Also where is Kirra’s dress from? Its such a nice colour!
My husband and I just got back from a walk and we passed the Mini. But I don’t have instagram….Great car though!.
Now THATS a car! Gorgeous
Ooh a customer just told me they spotted they mini in Carlton!! But couldn’t take a pic while driving. I shall have my eyes peeled. Love it.
Kirra must be stoked! That vehicle wrap is absolutely amazing :)
Great contest. Good luck everyone..
Hi Lucy,
I’m a big fan of TDF, it really is great – refreshing and often inspiring! Sorry to submit a less than positive comment, but I’m honestly saddened to see the corporate marketers invading TDF and getting this type of sponsorship activation up. Tread carefully and stay true to your designer roots!
Best,
Sarah
Hi Sarah, thanks for your comment and your honestly. To be honest, MINI have supported our Open House event for three years now, so it really isn’t anything new to work with MINI and other large brands to produce this annual event. The trick with an partnership like this, of course, it ensuring I’m the one curating and really driving anything we do together… It was me who pitched the idea to MINI to work with Kirra on a custom car for Open House – I’m always looking for new things to do! Luckily MINI jumped at the chance.
I am very sensitive about being overly commercial, I’m extremely selective about the brands we choose to work with and staying true to our ‘indie’ roots. You should see how many pitches we say no to! At the end of the day though, I can’t run annual events like Open House without our Major Sponsors who support the event financially, effectively subsidising our costs so that all the artists and designers can participate at no cost.
Don’t worry, as long as I’m running TDF it will always have an independent voice… but to do what we love to do, there is a cost attached and we must work with sponsors to bring all our great ideas to life!
I only work with brands I respect, and who ‘get’ The Design Files, and who let us do things ‘our way’! It’s a fine balance, but I think we’ve got the balance right.
Thanks so much for reading!
c u in bris ?????
Hi Lucy! I’m going to Melbourne (coming from Barbados via Perth) in December from the 27th-2nd. Bummed the open house will not be open when I’m there. I would love to hear of any exciting things happening in Melbourne around this time or any great places to visit? I would also LOVE to get my hands on a Kirra Loops XX
hi team design files,
just wondering if this has been drawn as yet?!