In their quest to find new and innovative low-waste design practices, the Dowel Jones team uncovered vast amounts of deadstock fabric at Danish textile company, Kvadrat Maharam. In partnership with the high-end fabric designers, the Australian design company took the waste fabric too small for furniture and designed a line of accessories with it.
And so New Model was born. A younger cousin to the furniture and lighting company, New Model centres its practice on making products from surplus, remnant and waste materials. It will launch officially at Melbourne Design Week with a live bag-making installation at a one-day-only factory in Fitzroy. Participants will consult on a Kvadrat Maharam fabric, select a handle length, then watch while cutters and sewers construct the zero-waste, carbon neutral bag (designed by Soft Serve Studio!) in front of them.
If you’re not in the market for a bag but curious about the process, there’s room for you too! The 9-Hour Factory is open to the public and free to view, it’s just the bag you have to buy. New Model will launch furniture and lighting by the same environmental processes later in the year.
While sessions are free to view, participation is ticketed. Book a spot at the 9-Hour Factory here.
A live accessory-making installation
Saturday, 21st March
10am – 7pm
200A Argyle Street
$50 accessories, $250 bag