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Simone Haag's Magical Mid-Century Home Hits The Market

On The Market

Interior stylist and decorator Simone Haag’s Ringwood family home was only supposed to be a ‘steppingstone’ property.

But after a series of thoughtful renovations, Simone and her husband, Rhys, transformed the dated mid-century abode into a ‘magical’ house with an endearing Modernist charm.

Add in the sentimental value of a decade worth of memories and they had no desire to leave – until now, putting their expertly designed tree-top property on the market!

17th June, 2022

Step inside Simone Haag’s mid-century gem! Photo – Dylan James

‘We were drawn to the aspect, elevation, great floor plan, mid-century modern characteristics, and the fact it was untouched, which was an important pre-requisite as we didn’t want to buy someone else’s renovation,’ Simone says. Photo – Dylan James

It’s been totally transformed after two renovations brought the property back to life for Simone’s young family. Photo – Dylan James

‘It is inviting, layered and there is a narrative behind every decision and each piece in the house,’ Simone says. Photo – Dylan James

The open-brick fireplace is one of the features of the house that remains untouched! Photo – Dylan James

‘We see the Dandenongs and nature as well as trains, planes, automobiles all from a bird’s eye view,’ Simone says of the property’s outlook. Photo – Dylan James

‘We have enjoyed every minute of being in this house – but almost eleven years on – we are ready for a new project, which will bring with it some more land for Ralph to romp around and a separate study space for me to combine studio life with designing from a home-based studio as well,’ Simone explains. Photo – Dylan James

Simone says the single-level floorplan helps bring a feeling of interconnectedness. Photo – Dylan James

The renovated kitchen. Photo – Dylan James

Floor-to-ceiling windows fill the house with natural light. Photo – Dylan James

The luxe master bedroom features more moody tones. Photo – Dylan James

A cute study space! Photo – Dylan James

The bedrooms and bathrooms are quite private – and all of a hallway which is the spine of the home. Photo – Dylan James

A look into one of the children’s bedrooms. Photo – Dylan James

The incredible ensuite with a vista of the 100-year-old gum tree! Photo – Dylan James

Floating concrete steps and a spacious deck round out the outdoor spaces. Photo – Dylan James

Simone says the Ringwood abode has the same feeling as ‘being in a tree house’! Photo – Dylan James

Christina Karras
Friday 17th June 2022

Simone Haag and her husband Rhys used to regularly stalk Modernist homes online when they lived in a ‘cute’ one-bedroom apartment in Melbourne’s inner-city suburbs.

So when they finally found a mid-century home to call their own in Ringwood (for just $425,000 back in 2011!) they knew they had to help bring it back to life. The 13 Poynton Avenue property was weathered after being neglected by its various previous renters, so it was in ‘desperate’ need of a savvy renovation!

‘None of our family could quite see the appeal, and to be perfectly honest – I don’t think even Rhys and I could have foreseen how magical this home could have become,’ Simone says.

They initially refreshed ‘just about every surface’ in the property except the original brick fireplace. This included adding in larch wood floors, fresh carpets, the kitchen and bathroom, before furnishing the home with Simone’s creative touch.

Years later, Simone and Rhys toyed with the idea and selling and moving on when their family outgrew the house with the addition of their three daughters. ‘But our connection to this space was so strong that we decided to extend rather than sell,’ Simone explains.

The couple enlisted the help of Kennedy Nolan for the second mindful renovation in hopes of maximising space while respecting the property’s retro characteristics. In addition to creating a new private master bedroom, they established a deck off the dining room for an indoor-outdoor feel and expanded the living room so there was enough room for a custom rattan unit – where the concealed, remote-controlled TV pops up from!

But after almost 11 years, the Haags are ready for a new project and have decided to list their beloved residence. One of the features they’ll miss the most is the master bedroom, complete with a towering 100-year-old gum tree just outside the ensuite window, and the living room’s sweeping views to the Dandenongs.

‘[The plan is] to find another mid-century modern gem and start all over again,’ Simone says of the family’s next move, so watch this space!

‘We hope that the next custodian of this house can feel the love and energy we put into it and overlay it with their family and their own special finds – unless of course we decide to sell all of our furniture and start over – which is a distinct possibility.’

13 Poynton Avenue, Ringwood is listed with Voglwalpole Estate Agents for private sale. Take a look at the full listing.

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