Stylist Turned Designer Sarah Ellison On Building A Cult Status Furniture Brand, On TDF Talks
According to Sarah Ellison, a business is 10% creative and 90% all the other stuff. Admin, customer service, social media, logistics… It’s the grind that often stays hidden behind-the-scenes.
The designer has certainly been working hard on her own eponymous furniture brand since its launch in 2017 – and it’s paid off. Rarely a day goes by that we don’t spot her iconic Huggy chair in a photoshoot, a home or an architecture/interiors project!
In this podcast conversation with host Lucy Feagins, Sarah walks us through her career in the Australian design industry up to when she launched her brand five years ago. She talks about the value of assisting, what it’s like to live in an Instagram world and making the leap from styling to designing. A must-listen for any aspiring creative business owners out there!