Country Road’s Managing Director On The Stickiness Of Sustainable Fashion, On TDF Talks
Elle Roseby is someone who has probably influenced your life without you even knowing it. She has spent over thirty years in the Australian fashion industry, moving from Cherry Lane to Myer and Sportsgirl before finally landing her current job of Managing Director at Country Road. She spent close to a decade in each workplace – longevity that’s unheard of in this day and age!
Since starting at Country Road, Elle has seen the industry she’s help to shape go through a seismic shift towards sustainability, and it has been her responsibility to drive the company into the age of the conscious consumer. That means exciting new partnerships, community initiatives and goals to establish Country Road as a leader in the responsible retailing space.
So, what is involved in transitioning one of the biggest retailers in the country towards ambitious new sustainability standards? And how exactly DO you guide a whole team through a global pandemic?
Elle answers all this and more, in this podcast conversation with host, Lucy Feagins.