This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Julia Busuttil Nishimura's Top Tips For Building A Community Online

Small Business

Lucy Feagins
Thursday 11th February 2021

Today we bring you the fourth and final lesson in our Small Business Summer School, in partnership with  Squarespace!

If you’ve watched the earlier episodes (here, here and here!) you now have all the tools to plan your first twelve months in business, photograph your product, and create your Squarespace website. But that’s just the beginning! Once you’ve launched, your next challenge is to build a community around your brand.

In this lesson, beloved Melbourne foodie and cookbook author Julia Busuttil Nishimura shares her advice on how to build a community online. Over the past few years, Julia’s intuitive approach to social media has been an incredible asset to her business, helping to drive sales for her best-selling cookbooks and workshops, and bringing Julia many other commercial opportunities.

Julia offers such excellent advice for anyone looking to build their social media presence in an authentic way. She outlines the advantages of growing your audience slowly and steadily over time, and offers lots of ideas to help you plan and post content regularly. In addition to their website builder platform, Squarespace offers a few really great tools to help with this – like their ‘Unfold’ story-editing app, which makes it easy to pull together photos and text to create beautiful Instagram stories quickly and easily, using just your phone.

So, watch the video, download the printable worksheet below, and have a go at implementing Julia’s ideas for your own business. And don’t forget to review all our Summer School lessons, to bring your small business dreams to life in 2021!

Squarespace is an easy-to-use website-building platform that provides entrepreneurs and small business owners with the tools they need to bring their creative ideas to life, online.

Head to for a free trial and when you’re ready to launch, use the offer code DESIGNFILES to save 10% off your first purchase of a website or domain.

Julia Busuttil Nishimura filming social media content at home with her gorgeous son, Haruki! Photo – Caitlin Mills.

Julia Busuttil Nishimura offers lots of tips for content planning, content creation, and measuring engagement. Photo – Caitlin Mills.

Download the ‘Building A Community Online’ Lesson #4 worksheet here!

Download the ‘Building A Community Online’ Lesson #4 worksheet here!



Similar Stories

Small Business

Launch It! How To Build A Website (All By Yourself) With Annie Portelli

Learn how to build a great-looking website, all by yourself. Seriously!

Small Business

TDF Small Business Summer School : Styling + Photography, With Heather Nette King

Six expert styling and photography tips to help you launch your small business dream in 2021!

Small Business

Our (Free!) Small Business Summer School Is Here!

We've partnered with Squarespace to help bring your business goals to life in 2021! First Up - Small Biz consultant Fiona Killackey shares

The Design Files acknowledge the Traditional Custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email