Today we bring you the fourth and final lesson in our Small Business Summer School, in partnership with Squarespace!
If you’ve watched the earlier episodes (here, here and here!) you now have all the tools to plan your first twelve months in business, photograph your product, and create your Squarespace website. But that’s just the beginning! Once you’ve launched, your next challenge is to build a community around your brand.
In this lesson, beloved Melbourne foodie and cookbook author Julia Busuttil Nishimura shares her advice on how to build a community online. Over the past few years, Julia’s intuitive approach to social media has been an incredible asset to her business, helping to drive sales for her best-selling cookbooks and workshops, and bringing Julia many other commercial opportunities.
Julia offers such excellent advice for anyone looking to build their social media presence in an authentic way. She outlines the advantages of growing your audience slowly and steadily over time, and offers lots of ideas to help you plan and post content regularly. In addition to their website builder platform, Squarespace offers a few really great tools to help with this – like their ‘Unfold’ story-editing app, which makes it easy to pull together photos and text to create beautiful Instagram stories quickly and easily, using just your phone.
So, watch the video, download the printable worksheet below, and have a go at implementing Julia’s ideas for your own business. And don’t forget to review all our Summer School lessons, to bring your small business dreams to life in 2021!
Squarespace is an easy-to-use website-building platform that provides entrepreneurs and small business owners with the tools they need to bring their creative ideas to life, online.
Head to Squarespace.com for a free trial and when you’re ready to launch, use the offer code DESIGNFILES to save 10% off your first purchase of a website or domain.