1. Share your vision
All too often, I meet small biz owners who are frustrated by their staff’s lack of initiative or loyalty. When I ask if said staff are aware of the key company goals and its big-picture vision, I’m met with blank stares. The best way to engage staff is to bring them along on the journey. That means, to show them the vision for the company.
Let your team see the key business goals and how their work ties in with both. By enabling people to feel that the work they do is actually contributing to a greater goal, you inject a sense of purpose and ownership into their work.
2. See the whole person
Despite an influx of ‘fun’ position titles in the last decade — think Chief Experience Officer (CEO) or Chief Change Maker — most people today will still be employed for a particular skills-based role, and given an associated title i.e. graphic designer, marketing specialist, online editor etc. While this provides a level of clarity over their day-to-day tasks, it also means we can get stuck thinking that’s what the staff member should do 100% of the time, instead of looking at them as a whole person. What other areas of the business might inspire and engage them? What other parts of themselves would they jump to show at work?
A strong company culture is one that allows people to feel free to put themselves forward for new projects or ask if they might assist in a job that doesn’t strictly fall under their remit. If you have staff (even remote ones) consider asking them to fill in a skills matrix, then look at the areas they have interest and skills in, but little/no experience. This can be gold for engaging your staff, while also adding new skills to your business.