We first interviewed furniture designer and Tide Design director George Harper way back in 2015, and in some ways, not a lot has changed since then. This isn’t to suggest that George has been resting on his laurels – far from it! But Tide’s story is one of gentle, slow-and-steady growth (and a lot of determined behind-the-scenes labour!).
George introduces his new furniture range by explaining that the collection offers ‘a continuation of some earlier themes, as well as a couple of fresh designs.’ Organic forms, carefully resolved details and a contrast between straight and curved lines are hallmarks of Tide’s work, and are evident again in this new range. However, the latest collection offers fresh new shapes, lines and detailing that George highlights are the result of ‘90% perspiration and 10% inspiration!’ He describes ‘we go through dozens of iterations before being satisfied with a final design.’
In addition to expanding Tide’s furniture collection, the team have also recently moved into a new and larger workshop/studio/showroom in Huntingdale. George explains ‘we love all the extra space, and the fact that we transformed a pretty crusty old factory into a really nice workshop and beautiful showroom.’ Every part of the design, production and marketing is completed under one roof – you can’t stem this Tide!
View Tide’s full range and find out more at Tidedesign.com.au.