Nick Shelton originally studied arts at Monash Uni, with honours in politics and cinema studies. When he finished studying, like so many Aussies, he headed to London on a two-year working holiday. It was during this time, whilst trying to navigate an exciting new city, that the idea for Broadsheet first came to him.
After returning to Melbourne, Nick spent a year researching, networking and developing his idea for an online publication that would eventually become Broadsheet. He launched the publication in 2009, at just 24.
Nine years on, Broadsheet is one of Australia’s most influential publications, with 2.3 million monthly readers, offices in Melbourne and Sydney, and 50 staff across the country.
One of the keys to Broadsheet success has been to build a brand which is more than just a website. Nick and his team have built pop-up cafes, and bars and restaurants, they’ve published five books, and produced countless events, activations and special projects in partnership with brands and partners.
Last week, I caught up with Nick in his beautiful Fitzroy home, where he reflected on launching this wildly-popular media brand, building a real-world presence, and what comes next!
Notes + Links
Check out Broadsheet’s website for news and features on Australia-wide happenings here.
You can also follow their Instagram accounts: @broadsheet_melb, @broadsheet_syd, @broadsheet.brisbane, @broadsheet.perth, and @broadsheet.adelaide.
The media brand has published five popular books (cookbooks and city guides), see them all here.
Broadsheet Kitchen opened in Collingwood yesterday!
Nick’s favourite places to dine in Melbourne include Marion, The Builders Arms Hotel and The Carlton Wine Room.