This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

At Home With Fred

Shopping

Scandinavian style moves beyond minimal, monochrome stereotypes in the stunning new Melbourne showroom of Fred International!

Designed by interior designer Angela Harry and stylist Simone Haag, this new apartment-style showroom presents the very best of contemporary Scandinavian design, in a distinctly Collingwood context.

25th June, 2018

Tiki three-seat sofa designed by Andreas Engesvik for Fogia, Sweden. Varsi arm and Octo pendant by Secto Design, Finland. Coffee Table 90 with brass details by Händvark, Denmark. Art by Greg Wood via James Makin Gallery.Photo – Mark Roper. Styling – Simone Haag.

Pond glass tables and Knock Out marble based side table by Friends & Founders, Denmark. Retreat modular sofa designed by Monica Förster for Fogia, Sweden. Knit Wit pendants by Made by Hand, Copenhagen. Archetto black shelves designed by Note Design Studio for Fogia, Sweden. Photo – Mark Roper. Styling – Simone Haag.

ML33 armchair designed in 1933 by Mogens Lassen. Manufactured by By Lassen, Copenhagen. Saw Desk with glass top by Friends & Founders, Denmark. Art by Greg Wood via James Makin Gallery. Photo – Mark Roper. Styling – Simone Haag.

Combiplex shelving by Fogia, Sweden. Vouge pendants by Rubn Lighting, Sweden. Photo – Mark Roper. Styling – Simone Haag.

Lighting by Rubn Lighting, Sweden. Miro Miro mirrors by Friends & Founders, Denmark. Photo – Mark Roper. Styling – Simone Haag.

Fred International Residence, Collingwood. Photo – Mark Roper. Styling – Simone Haag.

Inside Fred International’s Melbourne showroom. Photo – Mark Roper. Styling – Simone Haag.

The space is open by appointment. Photo – Mark Roper. Styling – Simone Haag.

The Tired Man armchair designed by Flemming Lassen. Manufactured by By Lassen, Copenhagen. The Tired Man was originally designed for The Copenhagen Cabinetmakers Guild Competition in 1935. Photo – Mark Roper. Styling – Simone Haag.

‘While contemporary Scandinavian design celebrates the region’s great heritage, it’s bold and progressive and diverse in a way that eschews minimalist confines of the past,’ says Melissa. Photo – Mark Roper. Styling – Simone Haag.

Lucy Feagins
Monday 25th June 2018

Lovers of Scandinavian design (and we know there are a few of you) will be no strangers to the name Fred International – one of Australia and New Zealand’s leading distributors of furniture, lighting and accessories from the lands of the design gods (otherwise known as Denmark, Norway and Sweden).

Fred finally has a home in Melbourne – and what a home it is!  With the genius assistance of of interior designer Angela Harry and stylist Simone Haag, Fred have created a unique new showroom, situating Scandinavian design within an iconic Melbourne setting – a Collingwood warehouse apartment,  in the historic Foy & Gibson precinct.

Imbued with a warm, tonal colour palette and carefully selected Australian contemporary artwork, this sleek, contemporary space encourages a reconsideration of what Scandi-design usually represents. ‘This meant challenging the notion of Scandinavian design being strictly clean and minimal, instead opting for a darker, moodier palette; sophisticated, with a kind of Collingwood edge’ explains designer Angela Harry.

What is extra special about Fred International, is the chance to see a bold edit of international furniture, in a context which feels strangely familiar. The display space resembles a Melbourne apartment, so it really isn’t difficult to day-dream yourself into living your imaginary life here!

Fred International Melbourne Showroom
10/79 Oxford Street
Collingwood, Victoria
By appointment only

View Comments

Similar Stories

Interiors

The Best Sofa In The World

Statement Sofas, Small Spaces Sofas, Modular Sofas, Share House Sofas... Our interiors columnist Lauren Li shares her definitive sofa recom...
Lauren Li

Creative People

Dowel Jones Unveils First Upholstered Collection At 'LOBBY'

The Melbourne-based furniture label releases its new 'Sister' range with an immersive VR exhibition in NYC.
Elle Murrell

Lighting

NAU Debuts 'Jolly' Lighting By Kate Stokes At ICFF

The Melbourne-based brand does us proud, unveiling a new collection of lighting by local designer Kate Stokes in NYC.

This Week

Family

The Co-Founder Of Olli Ella Talks Business + Babies

Low-key global business mogul Chloe Brookman looks back on how far her brand has come, all with four littlies in tow!
Ashe Davenport

News

Kip & Co Teams Up With The Lost Dogs' Home

The local homewares label have made a new range of accessories for your puppy pals to support a wonderful cause! 
Sally Tabart

News

Milly Dent's Pop-Up Pottery!

The Sydney-based ceramicist launches her limited-edition designs at Provider Store in Surry Hills!
Miriam McGarry

Architecture

Happily-Ever-After In The Storybook House

Folk Architects convert a Victorian era terrace into a tiny, dream home in Melbourne’s inner north.
Miriam McGarry
  17 hours ago

News

An Awe-Inspiring Living Wall Is Unveiled In Melbourne

Melbourne-based designer Adam Cornish and Junglefy bring clean air to Denfair.
Elle Murrell

Creative People

The Ko-Working Space!

Karina van de Pol and Olivia Fleetwood take us on a tour of their incredible new creative studio and coworking space in Geelong.
Miriam McGarry

Architecture

The Ultimate Family Beach House On Stradbroke Island

Architects Gabriel Poole and Tim Bennetton take on a challenging beach house project (with a few surprises!)

Shopping

New 'Textural' Rugs And Cushions, From Argentina All The Way To Byron Bay

Add some texture to your home with bold new rugs and cushions from Byron Bay based homewares brand Pampa.
Miriam McGarry

Art

The Sisters Painting 'Bow River Country'

Emerging artists and sisters Kathy and Tracey Ramsay depict their Country in remote WA, in beautiful, visceral detail for their first ever s...

Shopping

A Rare Retail Success Story

We revisit The Shelley Panton Store in Melbourne to find out how it's still going strong, a decade on!
Elle Murrell

News

Learn How To Manage Your Money Better

Megan Morton teams up with financial expert Chelsea Murphy from Cash Full Stop for Money Talks, a masterclass in money matters!
Sally Tabart
  14 hours ago

Studio Visit

The Melbourne Ceramicist Embracing The Beauty Of Blank Space

From striking functional wares to art objects, Tokyo-born Yoko Ozawa reflects on her evolution at the wheel.
Elle Murrell
1.56

Inside Look

'Monet: Impression Sunrise' Comes To The National Gallery Of Australia

An exclusive look at the National Gallery of Australia's new exhibition 'Monet: Impression Sunrise', starring the painting that started the

Homes

The Impossibly Chic Chyka Weekender!

The Mornington Peninsula home of media personality, entertainer extraordinaire, and entrepreneur Chyka Keebaugh!

Work Space

Three Birds, One Inspiring Workspace!

The Sydney based trio of friends-turned-business-partners share their very fancy headquarters.
Lucy Feagins
  1 hour ago

Similar Stories

Interiors

The Best Sofa In The World

Our interiors columnist Lauren Li gives us her definitive sofa recommendations guide. It's... extensive!
Lauren Li

Creative People

Dowel Jones Unveils First Upholstered Collection At 'LOBBY'

The Melbourne-based furniture label releases its new 'Sister' range with an immersive VR exhibition in NYC.
Elle Murrell

Lighting

NAU Debuts 'Jolly' Lighting By Kate Stokes At ICFF

The Melbourne-based brand does us proud, unveiling a new collection of lighting by local designer Kate Stokes in NYC.