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At Home With Fred

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Scandinavian style moves beyond minimal, monochrome stereotypes in the stunning new Melbourne showroom of Fred International!

Designed by interior designer Angela Harry and stylist Simone Haag, this new apartment-style showroom presents the very best of contemporary Scandinavian design, in a distinctly Collingwood context.

25th June, 2018

Tiki three-seat sofa designed by Andreas Engesvik for Fogia, Sweden. Varsi arm and Octo pendant by Secto Design, Finland. Coffee Table 90 with brass details by Händvark, Denmark. Art by Greg Wood via James Makin Gallery.Photo – Mark Roper. Styling – Simone Haag.

Pond glass tables and Knock Out marble based side table by Friends & Founders, Denmark. Retreat modular sofa designed by Monica Förster for Fogia, Sweden. Knit Wit pendants by Made by Hand, Copenhagen. Archetto black shelves designed by Note Design Studio for Fogia, Sweden. Photo – Mark Roper. Styling – Simone Haag.

ML33 armchair designed in 1933 by Mogens Lassen. Manufactured by By Lassen, Copenhagen. Saw Desk with glass top by Friends & Founders, Denmark. Art by Greg Wood via James Makin Gallery. Photo – Mark Roper. Styling – Simone Haag.

Combiplex shelving by Fogia, Sweden. Vouge pendants by Rubn Lighting, Sweden. Photo – Mark Roper. Styling – Simone Haag.

Lighting by Rubn Lighting, Sweden. Miro Miro mirrors by Friends & Founders, Denmark. Photo – Mark Roper. Styling – Simone Haag.

Fred International Residence, Collingwood. Photo – Mark Roper. Styling – Simone Haag.

Inside Fred International’s Melbourne showroom. Photo – Mark Roper. Styling – Simone Haag.

The space is open by appointment. Photo – Mark Roper. Styling – Simone Haag.

The Tired Man armchair designed by Flemming Lassen. Manufactured by By Lassen, Copenhagen. The Tired Man was originally designed for The Copenhagen Cabinetmakers Guild Competition in 1935. Photo – Mark Roper. Styling – Simone Haag.

‘While contemporary Scandinavian design celebrates the region’s great heritage, it’s bold and progressive and diverse in a way that eschews minimalist confines of the past,’ says Melissa. Photo – Mark Roper. Styling – Simone Haag.

Lucy Feagins
Monday 25th June 2018

Lovers of Scandinavian design (and we know there are a few of you) will be no strangers to the name Fred International – one of Australia and New Zealand’s leading distributors of furniture, lighting and accessories from the lands of the design gods (otherwise known as Denmark, Norway and Sweden).

Fred finally has a home in Melbourne – and what a home it is!  With the genius assistance of of interior designer Angela Harry and stylist Simone Haag, Fred have created a unique new showroom, situating Scandinavian design within an iconic Melbourne setting – a Collingwood warehouse apartment,  in the historic Foy & Gibson precinct.

Imbued with a warm, tonal colour palette and carefully selected Australian contemporary artwork, this sleek, contemporary space encourages a reconsideration of what Scandi-design usually represents. ‘This meant challenging the notion of Scandinavian design being strictly clean and minimal, instead opting for a darker, moodier palette; sophisticated, with a kind of Collingwood edge’ explains designer Angela Harry.

What is extra special about Fred International, is the chance to see a bold edit of international furniture, in a context which feels strangely familiar. The display space resembles a Melbourne apartment, so it really isn’t difficult to day-dream yourself into living your imaginary life here!

Fred International Melbourne Showroom
10/79 Oxford Street
Collingwood, Victoria
By appointment only

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First Nations artists, designers, makers, and creative business owners are encouraged to submit their projects for coverage on The Design Files. Please email bea@thedesignfiles.net