This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Get Picture Perfect With Format Framing

Expert Advice

Seventeen years ago Chris Pennings walked into Fini Frames, mistaking it for an art gallery, and asked for a job. Today, along with his brother Jason Pennings, Chris owns and operates the fine-art framers.

More recently, Chris and business partner Misha Glisovic (who previously spent 10 years as co-owner of Melbourne clothing label Schwipe and the affiliated Don’t Come Gallery) have launched an offshoot brand, Format Framing, providing an accessible and affordable print framing service.

13th April, 2018

The Format Framing/Fini Frames boys in their Cremorne studio. From left to right: Jason Pennings, Chris Pennings and Misha Glisovic. Photo – Annika Kafcaloudis.

All the frames are handmade in the Format Framing studio and gallery. Photo – Annika Kafcaloudis.

Chris first walked into Fini Frames seventeen years ago, thinking it was a gallery, and asked for a job. He never left! Photo – Annika Kafcaloudis.

The workshop/warehouse/studio/gallery/space in Cremorne. Photo – Annika Kafcaloudis.

‘Everyone who works here has backgrounds in either design or fine art, we are able to provide a high level of experience and apply it helping others get the best out of their own work.’ Photo – Annika Kafcaloudis.

Format Framing is the  ‘sister’  brand of fine-art framers, Fini Frames. Upload your image to their system and they will print, mount, frame and deliver! Photo – Annika Kafcaloudis.

‘All our frames are handmade in our studio and gallery in Cremorne. The locally sourced, Victorian Ash timber is cut, joined, painted and then all the elements are carefully assembled in the fitting room.’ Photo – Annika Kafcaloudis.

‘Keep it simple; don’t let the framing overwhelm the artwork. A good framing job should complement the work not be the focus,’ the boys advise.  Photo – Annika Kafcaloudis.

Sally Tabart
Friday 13th April 2018

‘I really wanted to encourage people to get some of those images off of their screens and onto their walls.’ – Chris Pennings. 

Chris Pennings and Misha Glisovic developed Format Framing, the ‘sister’ brand to Chris’ fine-art framing service Fini Frames, mostly because they were surprised it didn’t exist already.

From their backgrounds in the art industry, Chris and Misha saw a gap in the market for an accessible and affordable printing service and take care of everything from the initial image upload, to delivery upon completion.

Here’s how it works: users upload their desired image into the Format Framing server and choose a frame using the FrameBuilder tool. Chris, Misha and the team will then take care of the printing (a range of quality paper stocks are available), mount your print and carefully cut, join, paint and assemble your frame from locally sourced Victorian Ash. After that, the final product is delivered to your door. How easy is that?!

The service provides four tiers of standard sizes at affordable and accessible pricing, taking into account the needs of both artists and art buyers. In fact, most of the people in their Cremorne workshop are practising artists themselves. ‘Printing was usually done by the artist and the hassle of framing (plus often the shock of the cost) was left up to the buyer,’ Misha elaborates, ‘I saw a great opportunity to help artists by taking care of the whole process and allowing them to sell framed works online.’

For Chris, Format Framing responds to the way we all approach photography in the digital age. ‘I am particularly passionate about the fact that practically everyone is now carrying a camera around in their pocket,’ he explains, ‘I really wanted to encourage people to get some of those images off of their screens and onto their walls.’

We asked Chris and Misha to give us a few insider tips for fantastic framing.

HOW TO PICK THE PERFECT FRAME

Keep It Simple

Don’t let the framing overwhelm the artwork. A good framing job should complement the work, not be the focus.

Consider The Space

Think about the colours and finishes of other pieces the work will sit next to… but everything doesn’t have to be match matchy. Just because you have natural blonde timber floorboards doesn’t mean the picture you’re framing should also be framed in the same finish.

Visualise With Online Tools

Use our online FrameBuilder to upload a few different options, and compare the results before you commit.

View Comments

Similar Stories

Expert Advice

Going Green

Wona Bae and Charlie Lawler of Loose Leaf share their tips for greenifying indoor spaces.
Wona Bae & Charlie Lawler of Loose Leaf

Expert Advice

Best in Bath

Top tips for a beautiful bathroom, with Sarah Trotter of Hearth Studio.
Sarah Trotter of Hearth Studio

Expert Advice

Grow Your Own Seedlings

Matt and Lentil Purbrick of Grown & Gathered share their top tips for growing seedlings from scratch.
Matt and Lentil Purbrick of Grown & Gathered

This Week

Interiors

A Crash Course In Renovating Your Own Home From Top To Bottom, With BuildHer Collective

Rebeka Morgan and Kribashini Hannon of BuildHer Collective bring us a new book containing all the info you need to embark on building or ren...
Rebeka Morgan and Kribashini Hannon

News

The Magic And Art Of Beekeeping With Honey Fingers

Mud Australia is hosting an exhibition and in conversation event with legendary urban beekeepers Honey Fingers, moderated by artist Stanisla...
Sally Tabart

Architecture

A Surprise Garden Brings This 'Pop-Up' Home To Life

Figr creates a unique language between architectural and landscaped spaces to truly maximise this small footprint home for a family of three...

Architecture

This Clever + Compact Bondi Home Feels Like A Never-Ending Holiday!

Fox Johnston architects managed to expand the footprint of this small and narrow Sydney site to create a generous, private haven!

Homes

A Magical Alistair Knox-Designed Rental In Eltham!

The seriously dreamy 1970s rental home of Pop and Scott trade manager Lucienne Van Sebille, and her partner Sebastian.

On The Market

A Corner Store Turned Architectural Home Hits The Market In Brunswick

An 1883 shopfront turned architectural home with a pool and sauna is for sale in Brunswick!

News

An Extensive Art And Design Festival Taking Over Brisbane!

Brisbane Art Design (BAD) is a public art program bringing the Sunshine State’s exemplary creative scene to the fore throughout the month
Sponsored

A Day In The Life

A Day In The Life Of Chrissy Lafian, Founder And Creative Director Of Suku

With teams in both Melbourne and Bali, Chrissy lets us in on how she runs the lifestyle brand she's built from scratch!

Stays

Northern NSW’s Newest Holiday House, Made From Recycled Materials

Book your stay at Rockhaven at Booyong – a new holiday house made from recycled materials located 40 minutes from Byron Bay.

Architecture

A Timeless New Home In Ballarat, With Lake Views + Mid-Century Vibes

With American ‘Brady Bunch’ house vibes (!) this new home in Ballarat by Kennedy Nolan channels mid century design, with a sleek, contem...

Gardens

A Slice Of Primeval Paradise In Bronte

Situated on a steep site in a sometimes blustery coastal location, the planting palette for this stunning garden in Sydney is both soft, and...

Interiors

How To Nail The Bathroom Basics, According To Reece

A crash course in very excellent bathroom design, courtesy of bathrooms + kitchens merchandising leader at Reece Bathrooms, Daniella Santill...
Sasha Gattermayr
  13 hours ago

Studio Visit

Experimental Designer Jessie French Is Shaping A Seaweed-Centric Future

The Melbourne artist shares her process of creating seaweed-based bioplastics, the beautiful resin-like homewares she makes from it + what t...

News

Shop The Megan Park Archive Of More Than 10,000 Pieces!

Legendary fashion designer Megan Park has kept one of every piece she has designed over the last 22 years – and now, she’s opening h...

Food

Julia's Autumnal Weeknight Rocket and Hazelnut Pesto Linguine

Julia Busuttil Nishimura's linguine with a herby rocket and hazelnut pesto is a riff on the classic weeknight family meal by adding earthy,
Julia Busuttil Nishimura
  21 hours ago

Similar Stories

Expert Advice

Going Green

Wona Bae and Charlie Lawler of Loose Leaf share their tips for greenifying indoor spaces.
Wona Bae & Charlie Lawler of Loose Leaf

Expert Advice

Best in Bath

Top tips for a beautiful bathroom, with Sarah Trotter of Hearth Studio.
Sarah Trotter of Hearth Studio

Expert Advice

Grow Your Own Seedlings

Matt and Lentil Purbrick of Grown & Gathered share their top tips for growing seedlings from scratch.
Matt and Lentil Purbrick of Grown & Gathered

The Design Files acknowledge the traditional custodians of the lands on which we work, the Wurundjeri people of the Kulin Nation. We pay our respects to Elders past and present.

First Nations artists, designers, makers and creative business owners are encouraged to submit their projects for coverage on The Design Files – we would love to hear from you.

Please email us here.