This website uses cookies to improve your experience navigating our site. By continuing to browse, you are agreeing to our use of cookies.

OK, I understand

Beeline Design · Flow Table

Shopping

Collaboration is the name of the game these days. Joint projects between talented local makers are on the rise, and this afternoon we highlight a project that is collaborative in more ways than one.

Preston based furniture brand Beeline Design recently joined forces with local education provider Design School, to mark the release of their versatile new Flow Table.

7th August, 2017

Student stylists from Design School (left to right) Holly Miskimmin, Susan Ruzeu, Danielle Mozjerin, Rebecca Leijer and Sidonia Thomas around the Beeline Design ‘Flow Table’  Photo – Haley Kigbo.

Beeline Design‘s Cuban Collection bed was also styled by the students for a photo series. Photo – Haley Kigbo.

‘Flow Table’ in powder-coated steel and Tasmanian Oak. Photo – Haley Kigbo.

The chameleonesque table comes in an array of colours, including ‘Black’. Photo – Haley Kigbo.

Beeline Designs’ Cuban Collection stool. Photo – Haley Kigbo.

Designs from Beeline Design, shot at The Establishment Studios. Photo – Haley Kigbo.

Beeline strives for relaxed, modern and refined designs. Photo – Haley Kigbo.

Table details. Photo – Haley Kigbo.

Cuba Bed styled by students from Design School. Photo – Haley Kigbo.

The Flow Table’s legs are an evolution of the forms in the frame of the Cuba Bed. The table is pictured here in ‘Seafoam’, alongside Beeline’s Brass Calypso Stool and an artwork by Tracey Mock. Photo – Haley Kigbo.

Elle Murrell
Monday 7th August 2017

‘We know our limitations and we’re lucky to have a number of different trades in our co-operative to call upon.’ – Lucy Grant.

With each new furniture range, Beeline Design makes a point of spotlighting a different material. The Melbourne-based brand is known for its mid-century inspired solid timber pieces, though their newest creation offers a more contemporary look, combining powder-coated steel and Tasmanian Oak.

Available in a range of colours, the Flow Table is the latest embodiment of Beeline’s focus on versatility and functionality. To unveil the design, they’ve enlisted some new recruits. Teaming up with students stylists from Design School, Beeline captured a series to showcase Flow Table’s ‘many personalities’, through a diverse array of looks, from modern minimalistic to decadent.

‘I loved the work I was seeing come out of Design School, and had wanted to work with them for a while; so when I was thinking about how to communicate our vision, they were my first choice,’ tells designer Lucy Grant. ‘When I approached them with my concept they were just as enthusiastic. I was impressed by the planning and research that the students put into the shoot, and was blown away by the creativity and diversity of the results.’

Beeline Design was launched in 2012 by Lucy and her partner, cabinetmaker Adam Brislin. After years of producing custom cabinetry as a side project, Adam decided to transition from bespoke cabinet making, to produce a furniture range with Lucy. ‘We decided we needed to back ourselves when I was about to give birth to our first child, and Adam had been made redundant from a furniture company that downsized,’ Lucy recalls. ‘We wanted to take control of our futures, and this strengthened our resolve to make our business a success!’

Over the next three years they put in huge days, with Adam juggling his work for an architectural joinery company and building up Beeline Design (hence the worker bee-inspired brand name!) until they could both commit to it full-time two years ago.

Today, all Beeline Design furniture is produced in a Preston workshop, within the Worco co-operative, which also hosts 18 other diverse creatives. ‘Adam utilises mostly traditional joinery techniques, and we like to push ourselves to expand our skill set and do as much as we can… but we know our limitations, and we’re lucky to have a number of different trades in our co-operative to call upon,’ acknowledges Lucy. ‘Whether it be fellow woodworker Geoff who turns all of our bed posts and table legs, or the blacksmith Henry who helps out with the metalwork, we have a vast wealth of knowledge and friends who are always there to help us problem solve!’ Top marks and respect to Beeline Design, a thoughtful brand built on true collaboration!

Following their  successful Makers Collective pop-up shop in Richmond earlier this year with Felix Furniture, Beeline Design are now looking to expand their Flow range, with new designs slated for release early next year.

View Comments

Similar Stories

Furniture

Felix Furniture

Unveiling new designs from Sunbury-based Felix Furniture.
Elle Murrell

Furniture

Yellow Diva

The husband-and-wife design team unveil new designs ahead of Denfair.
Elle Murrell

Furniture

Douglas and Bec · Arch

The Auckland based design studio unveils its elegant new Arch collection.
Elle Murrell

This Week

Fashion

The Social Studio Celebrates 10 Years With An Art Scarf Fundraiser

Melbourne’s beloved social enterprise launches an incredible Art Scarf auction fundraiser, alongside a star-studded gala.
Miriam McGarry

Interiors

Australia's Best Designed Bars, Restaurants and Hotels Announced!

The best bar, restaurant and hotel design announced at the Eat, Drink, Design awards last night in Melbourne.

Homes

A Home Fit For A Ceramics Queen!

Irina Rybakov of pépite shares her pottery filled Northcote home.

News

Get Framed, Limited-Edition Images By Leading Photographers Delivered To Your Door

Hanging beautiful art in your home has never been easier thanks to Format Editions.
Amelia Barnes

Vegetable Garden

A Suburban Backyard Turned Thriving Permaculture Garden

Ben Shaw's permaculture garden is an edible paradise in the heart of suburbia.
Georgina Reid

News

The MPavilion 2019 Is Unveiled

You are invited to celebrate the launch of Glenn Murcutt’s sleek design, and the upcoming summer program of events.
Miriam McGarry

News

Celebrating 21 Years Of Megan Park

One of Australia’s most beloved fashion designers reflects on 21 years of elegant, timeless and ethical fashion with a self published book...
Sasha Aarons

News

Join An In Conversation With Superstar Stylist Simone Haag!

Get your tickets for this Q&A hosted by Lucy Feagins, where Simone will discuss her styling career, current trends, and her work for the...
Sponsored

Sustainable Homes

A Coastal Home That Treads Lightly On The Earth

Making green glamorous in the 10 Star Home by The Sociable Weaver and Clare Cousins Architects in Cape Paterson.

A Japanese Inspired California Bungalow

Diverse architectural influences inspire this creative renovation in Elwood, by Splinter Society.
Amelia Barnes

News

Get ALL Your Christmas Shopping Sorted At Cibimas!

One of our favourite stores is hosting their famous Christmas shopping night in Collingwood this week. Merry CIBIMAS!
Miriam McGarry

News

Shop All Your Favourite Ceramicists This Weekend At The Melbourne Ceramics Market!

Our favourite ceramics event is happening again November 16-17. 
Amelia Barnes

Stays

A Former Pub Transformed Into Tasmania’s Newest Boutique Accommodation

Book your stay at Ship Inn Stanley – a beautiful reinvention of an 1849 former pub – now open on Tasmania’s north-west coast.
Amelia Barnes

Architecture

A Tiny Barn Addition To A Coastal Family Home

See inside this creative extension of a NSW Central Coast family home by Fabric Architecture.
Amelia Barnes

Art

Painting Birdsong With Nyangulya Katie Nalgood

The bright and brilliant exhibition ‘Jalmarra-jarti, All the birds have wings’ at Paul Johnstone Gallery, Darwin.
Miriam McGarry

Similar Stories

Furniture

Felix Furniture

Unveiling new designs from Sunbury-based Felix Furniture.
Elle Murrell

Furniture

Yellow Diva

The husband-and-wife design team unveil new designs ahead of Denfair.
Elle Murrell

Furniture

Douglas and Bec · Arch

The Auckland based design studio unveils its elegant new Arch collection.
Elle Murrell