Paris Thomson is the Founder and Motion Director of Melbourne-based motion production lab SIRAP. The way her team works has significantly evolved as the digital landscape has shifted. ‘Tech is at the heart of our approach, and the ability to incorporate apps and specialist software into our workflow has allowed us to focus on the creative. It has also changed our clients’ worlds, and in turn has impacted on the nature of motion content we produce, as well as how our audience interacts with it,’ she tells. Aside from Sun Seeker, the Dan Murphy’s app is Paris’ close runner-up! ‘This industry is thirsty work! Whether it’s client catch ups or crew wrap ups, we can easily find something nice and have it delivered straight to our studio door.’ Photo – Eve Wilson for The Design Files.